Agency Based Discussion > Dissolve

Dissolve price update

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Sean Locke Photography:

--- Quote from: AB on July 29, 2015, 13:04 ---We take pride in the amazing experience our customers have with Dissolve — from collection quality to customer service to competitive and consistent pricing. So when content at Dissolve is available at a lower price elsewhere, we match that price.

--- End quote ---

How about you have "consistent pricing" on your own site, and don't worry about what other sites are doing?  Try to bring the market up, not down.

Aaron Booth:
Good comments, thanks. Dissolve aligns the price of non-exclusive content to the competitive marketplace. If the minimum price that an HD collection is available elsewhere is $299, then we’ll price it at $299. If the minimum HD price is $79, then we’ll match $79. Only a fraction of our HD collection is affected by this update and is moving to $49.

Sean Locke Photography:

--- Quote from: AB on July 29, 2015, 13:59 ---Only a fraction of our HD collection is affected by this update and is moving to $49.

--- End quote ---

So, why do it?  Why anger contributors who would like to get higher prices for their work?  BTW, wouldn't that be price fixing?

"Price fixing is an agreement (written, verbal, or inferred from conduct) among competitors that raises, lowers, or stabilizes prices or competitive terms. Generally, the antitrust laws require that each company establish prices and other terms on its own, without agreeing with a competitor."

That's from the FTC, and it sounds like what you're doing.

bunhill:

--- Quote from: AB on July 29, 2015, 13:59 ---If the minimum price that an HD collection is available elsewhere is $299, then we’ll price it at $299. If the minimum HD price is $79, then we’ll match $79.

--- End quote ---

So you follow where others lead. And with commissions?

cobalt:
But many artists don´t have one price for their whole collection. They will have content from 10 dollars to 1500 dependent based on quality and rarity of the footage.

Why not offer three different price levels for the artists, so they can match the prices on dissolve to what they offer elsewhere?

I mean it is your agency, but it sounds like a lot of work to check all the individual clips on all the other agencies.

If artists are given the option to match price and quality probably many would do it. You simply didn´t give them the option before.

Otherwise I suppose people can only delete the clips from dissolve that are offered cheaper elsewhere and send only 299 dollar footage to dissolve.

Reminds me of when fotolia announced they will lower peoples rank if they find their portfolios on offer elsewhere for lower prices (I think they were trying to fight of deposit).

Anyway, will be interesting to see how this works out and how the artists will react.

I also always thought the different prices would reflect different types of license options, that on some agencies there would be multi-seat uses,higher print runs etc...included and that this was reflected in the pricing.

ETA: like others have mentioned, pond5 pays out 50%, so the artists can allow the customer to benefit from better prices and still make more money. Why not match pond5 in royalties to be more competitive?

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