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Author Topic: Adobe shakes things up - Announces plan to acquire Fotolia  (Read 32761 times)

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« Reply #25 on: December 11, 2014, 21:31 »
+11
They pay $800 and own nothing but a distribution system.

This is what keeps puzzling me.  Fotolia doesn't own any of the content.  Couldn't Adobe have just announced they were starting a microstock offering tied into their CC?  They could have had many millions of images pouring in the first month.  Sure, there would be a lot of reviewing costs, and a fair amount of programming, but wouldn't that be MUCH, MUCH cheaper?  And the content would have been so much fresher. 



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« Reply #26 on: December 11, 2014, 22:06 »
+2
i think this time Adobe got it right !

as for fees and contributors, i think FT will be turned into a subscription-only service included in CC cloud so there's not a single reason to expect the actuall fees going up ! on the other side the sales could improve and this could clash against SS dominance sooner or later.

the new Adobe CC will be the biggest customer lock-in ever seen on the DTP industry !

« Reply #27 on: December 11, 2014, 22:49 »
0
I think its a good move for Adobe, if they can integrate a monthly plan for their software (PS, LR or IL) that includes a number stock images to use, that may become a game changer.

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« Reply #28 on: December 11, 2014, 23:17 »
+4
that may become a game changer.

Adobe has never been synonymous with "cheap", while their goal is a subscription service it will be priced accordingly to being part of the Adobe ecosystem, the fact the same photos can be bought anywhere else for a pittance will be their little dirty secret and designers won't care too much.



Uncle Pete

« Reply #29 on: December 11, 2014, 23:23 »
+2
Check in next year and tell me how this has become a boost for Fotolia. Or maybe I should say, will this become a boost for any of us?

What will the others do now? DT will be next sold and the top four will all be, former independent agencies that are owned by large corporations. Then watch what happens...

very interesting. this could mean quite a boost for fotolia, to be part of the adobe creative community.

what will the other players do now?

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« Reply #30 on: December 11, 2014, 23:38 »
+3
Check in next year and tell me how this has become a boost for Fotolia. Or maybe I should say, will this become a boost for any of us?

What will the others do now? DT will be next sold and the top four will all be, former independent agencies that are owned by large corporations. Then watch what happens...

very interesting. this could mean quite a boost for fotolia, to be part of the adobe creative community.

what will the other players do now?

there's nothing wrong with being acquired by greedy corporations as long as they have the means to boost sales.

and while the other micros have to spend a lot of money in advertising Adobe control its own ecosystem and they've zero competition, it's a walled garden and now designers don't need to look outside the wall anymore when they need stock photos, it's all provided in the CC as a turn key solution.

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« Reply #31 on: December 11, 2014, 23:46 »
+5
what will the other players do now?

they will wait and see but i'm sure they're getting scared now, anything can happen, including a total fiasco if Adobe prices their new stock service too high or too low.

however, i consider Adobe one of the best software house in history, it's still delivering fantastic products at fair prices and they've been consistent about this since 30 yrs smashing all the competition by winning on quality rather than marketing BS.


 

« Reply #32 on: December 11, 2014, 23:51 »
+4
what will the other players do now?

they will wait and see but i'm sure they're getting scared now, anything can happen, including a total fiasco if Adobe prices their new stock service too high or too low.

however, i consider Adobe one of the best software house in history, it's still delivering fantastic products at fair prices and they've been consistent about this since 30 yrs smashing all the competition by winning on quality rather than marketing BS.

Hope those fair prices include fair payout to content producers.  Maybe they are smart enough to know that many of their client base are also stock contributors. 

« Reply #33 on: December 12, 2014, 01:16 »
+21
Seems like I heard this story before.  Remind me again how the buyout of IS by a big greedy corporation was good for us?

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« Reply #34 on: December 12, 2014, 01:22 »
0
Hope those fair prices include fair payout to content producers.  Maybe they are smart enough to know that many of their client base are also stock contributors.

this is dependent on many many factors.

if we look at the adobe marketplace i never had the feeling they're in the business of selling stuff at the cheapest price possible like Walmart or SS and this because there's a sh-itload of money going on in DTP and Design, it's not a cheap industry and never will, Adobe itself is always praised as one of the best company to work for, with great salaries and all, again because they're making fat profits and can afford paying fair salaries.

will this apply also to stock ? we will see but it wouldn't make sense for them to keep Fotolia the way it's run now, Adobe has never been notorious for ripping off its suppliers, quite the opposite anyone dealing with them has been paid well as far as i know and the cottage industry around PS/LR plugins is a goldmine, no matter if Adobe could rewrite all those plug in-house or buyout NIK or Topaz.




Micky_Mango

« Reply #35 on: December 12, 2014, 03:10 »
+3
One reason more not using their cloud service, I can live with my PS CS 6 for a very long time.

That's what I thought about my CS2, until I updated my PC and found older Adobe products wouldn't work with newer processors. CS6 may only last as long as your PC.

vielleicht

« Reply #36 on: December 12, 2014, 03:22 »
+1
... I can't see why any company would buy an inferior subscription, even if cheaper, from Adobe versus just buying from Shutterstock (or any other existing agency) ...

Maybe they will allow to buy and import an image directly from Fotolia to Illustrator.

That's not what I like to do (I like to download a file, save a backup copy to my hard disk, resize to required size and manually import into editor) but some lazy designers may like it.

Beppe Grillo

« Reply #37 on: December 12, 2014, 03:29 »
+9
what will the other players do now?

Well I've heard a rumour that the Gimp is planning to buy Dreamstime.
LOL - and Corel will buy YAY-Micro for for a symbolic buck 8) 8) ;D

Hehe, Wallmart buys Getty :D

What about MSG buying Shutterstock?

vielleicht

« Reply #38 on: December 12, 2014, 03:34 »
0
Photographers using cracked copies of LR/PS, tremble and fear!
They already have your ID, now they'll check the EXIF information and come and catch you.

I guess most of us professionals here have regular software licences, but what about some newbies/wannabe stock photographers?

« Reply #39 on: December 12, 2014, 03:50 »
0
Photographers using cracked copies of LR/PS, tremble and fear!
They already have your ID, now they'll check the EXIF information and come and catch you.

I guess most of us professionals here have regular software licences, but what about some newbies/wannabe stock photographers?

They must remove the EXIF  :D

« Reply #40 on: December 12, 2014, 03:53 »
+2
Photographers using cracked copies of LR/PS, tremble and fear!
They already have your ID, now they'll check the EXIF information and come and catch you.

I guess most of us professionals here have regular software licences, but what about some newbies/wannabe stock photographers?

The number of Gimp users will increase explosively 8) :D

« Reply #41 on: December 12, 2014, 04:05 »
+16
Wow, this is big news and could change a few things.  I'm holding off any hopes / dreams that changes will be better for the photographer, but a part of me has a hard time not doing so.  At the very least, I would think that this will open up a very large sales channel.

Hobostocker

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« Reply #42 on: December 12, 2014, 04:17 »
0
At the very least, I would think that this will open up a very large sales channel.

yes, that's the point.

Adobe is validating and adding a lot of value into stock photography because now micro photos are backed by the Adobe brand, now it's a serious thing and it will not be seen as a joke anymore, this will lead to higher prices hopefully and of course into a larger pool of buyers who previously wouldn't touch micros for whatever reason.

« Reply #43 on: December 12, 2014, 04:22 »
0
I saw this in the TechCrunch article:

Quote
The company is also thinking about ways to connect Fotolia with Behance, its portfolio site, to give its subscribers new ways to monetize their work.

Hobostocker

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« Reply #44 on: December 12, 2014, 05:27 »
0
I saw this in the TechCrunch article:

Quote
The company is also thinking about ways to connect Fotolia with Behance, its portfolio site, to give its subscribers new ways to monetize their work.



i wonder if Behance is profitable, it should be rebranded Adobe Portfolio in my opinion but if they don't it's probably because they never believed in Behance potential ?

dpimborough

« Reply #45 on: December 12, 2014, 05:28 »
+13
Either way I give you three guesses as to which group ends up the losers in this horse trade  ::)

« Reply #46 on: December 12, 2014, 06:06 »
0
I think this a win-win for atleast me. Constantly uploading new vectors to fotolia and sales are still declining. On other sites it's the opposite.

« Reply #47 on: December 12, 2014, 06:10 »
+3
People here have been arguing one way and another for ever that what photographers really need is something more like a marketplace. And Adobe seem keen to pitch this to creatives as being about the marketplace - that they see their CC as being a marketplace. It seems like a positive message. Perhaps they can help to reinvigorate the idea of marketplace.

http://blogs.adobe.com/conversations/2014/12/building-a-vibrant-marketplace-for-the-creative-community.html

Quote
Grow your careers and increase your earning potential: As we integrate Fotolia, we believe our members will use Creative Cloud as the place to discover and buy great content and also as a place where they can sell and showcase their work


This is Adobe's second try at offering stock images. The only thing that's changed (other than prices) is that they now have subscription buyers for their software.


Isn't that everything though ? The previous offering was about selling stock photographs - priced $150 - $500. In the days when Adobe lived in a world which was about selling product. But today they are about services.

2/3 of significant RF is now publicly listed again. Also interesting.

stock-will-eat-itself

« Reply #48 on: December 12, 2014, 06:20 »
+4
I saw this in the TechCrunch article:

Quote
The company is also thinking about ways to connect Fotolia with Behance, its portfolio site, to give its subscribers new ways to monetize their work.



i wonder if Behance is profitable, it should be rebranded Adobe Portfolio in my opinion but if they don't it's probably because they never believed in Behance potential ?


Behance is about building a community of creatives, it's already successful.

There's a lot of fantastic work showcased there from big agencies to individuals. It's also about making the Creative Cloud subscription more attractive by throwing in a free ProSite for your portfolio.

They've bought Fotolia for the sales and best match data, all they need to do now is build a slick interface hardwired into their design software and it will make designing Ads and Brochures much easier.

If Adobe get this right it could be a massive shake up for the whole industry.

Hobostocker

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« Reply #49 on: December 12, 2014, 06:43 »
0
that they see their CC as being a marketplace.

as it see it, they should make a marketplace for pretty much anything digital and not just stock or services.
we must reach the point of the so called "internet of things" sooner or later.

anything can be sold online, discussed, etc .. why not adobe dealing with photographic assignments, photo jobs markets, all integrated into CC ... there's so much more it could be done, what we lack now is a decent integration, everything is spread on hundreds and hundreds of different sites, it's a mess.



 

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