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Author Topic: Getty removes size based RF pricing  (Read 5782 times)

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« on: May 20, 2015, 04:28 »
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In their latest mail they've highlighted that they are removing the tier based pricing to improve "ease of use"

Verbatim

Simplified RF Pricing
We made significant strides last year toward simplifying buying for our customers and the effort continues. New, single tier RF pricing takes effect this week,  further reducing complexity for customers licensing RF video and stills content ongettyimages.com.

Seems Getty is going the istock way after all



ShadySue

  • There is a crack in everything
« Reply #1 on: May 20, 2015, 04:32 »
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I'm sure it was more that they were using iS as a guinea pig first.

Added: I wonder if they're going to make the pricing even across the whole agency. At the moment, there are differences in pricing between different collections (without, as far as I can see, any 'distinction' due to 'exclusive'), which would bemuse me far more than difference in price due to size, which has the benefit of being quantifiable.
« Last Edit: May 20, 2015, 04:49 by ShadySue »

« Reply #2 on: May 20, 2015, 09:00 »
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As always the question is...  Good for us or bad for us?

« Reply #3 on: May 20, 2015, 09:22 »
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No difference to me since I'm not with them.

shudderstok

« Reply #4 on: May 20, 2015, 09:35 »
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As always the question is...  Good for us or bad for us?

it's bad for all of us, GI is finally being brought down to it's knees by another company that insists that selling images via subscription. hard to believe the greed of so few will eventually cripple suppliers livings.

« Reply #5 on: May 20, 2015, 09:40 »
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As always the question is...  Good for us or bad for us?

it's bad for all of us, GI is finally being brought down to it's knees by another company that insists that selling images via subscription. hard to believe the greed of so few will eventually cripple suppliers livings.
Which collections are premium and which are standard?  The pricing looks simpler but not too much lower.

« Reply #6 on: May 20, 2015, 10:48 »
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No difference to me since I'm not with them.

I am with them, and also there is no difference.
Rarely the photos sell for the price annouced at the site, ...,  it more like some illegal market where each client bargain theire own price.

« Reply #7 on: May 20, 2015, 11:16 »
+2
Getty used to be my main source of income with several thousand RM photos. Over the last year returns are heading south and it doesn't look great. Thankfully I diversified my portfolio a couple of years back

« Reply #8 on: May 20, 2015, 12:45 »
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it's an interesting move. i think this makes more sense on getty, than istock, because macro customers are used to higher prices.


edited because I misunderstood the announcement.
« Last Edit: May 20, 2015, 15:17 by cobalt »

« Reply #9 on: May 20, 2015, 13:12 »
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Getty has many customers who are not as price sensitive, so to offer all sizes at one price does allow them to offer a simpler user interface and maybe help justify a higher average buying price.
That's not what they are doing.  You should read it before you put out wrong information.  I shouldn't just single you out because the title of this thread is incorrect as well.
« Last Edit: May 20, 2015, 13:29 by tickstock »

« Reply #10 on: May 20, 2015, 13:49 »
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izzikiorage, please change the title of this thread.  Getty is not removing its size based RF pricing.  Read again!

« Reply #11 on: May 20, 2015, 13:50 »
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So, what are they doing? I don't really underdtand what they are meaning wiith this "single tier price" expression.

« Reply #12 on: May 20, 2015, 13:59 »
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So, what are they doing? I don't really underdtand what they are meaning wiith this "single tier price" expression.
They are merging the prices of two RF collections. 

shudderstok

« Reply #13 on: May 20, 2015, 13:59 »
-3
Getty has many customers who are not as price sensitive, so to offer all sizes at one price does allow them to offer a simpler user interface and maybe help justify a higher average buying price.
That's not what they are doing.  You should read it before you put out wrong information.  I shouldn't just single you out because the title of this thread is incorrect as well.

What???? misinformation about GI/IS on MSG??? That's gotta be a first.

« Reply #14 on: May 20, 2015, 14:05 »
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Getty has many customers who are not as price sensitive, so to offer all sizes at one price does allow them to offer a simpler user interface and maybe help justify a higher average buying price.
Maybe.  Though this is not what they are doing.
For istock, i believe they should reintroduce a credit based Web size buying option
Completely agree.  That change has been a disaster.

« Reply #15 on: May 20, 2015, 14:19 »
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So, what are they doing? I don't really underdtand what they are meaning wiith this "single tier price" expression.
Did you get the email?  If not you can go to the getty contributor page and read all about it.

« Reply #16 on: May 20, 2015, 14:42 »
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well i"m gonna miss the $699.00 price point for RF - which is now $525.00.
personally I don't think the clients paying $699.000 care about the price change.. ..its just less money for me.   It wasn't long ago (less than a year) that they moved tons of collections to the lower price tier to help clients save money. So now the cheap clients will have to pay more again and the clients who will pay full price get a deal?  not my favorite move.   Honestly I think having premium content at a higher price and maybe old images costing a bit less is a good idea.   Like a few have said many clients already get super good deals well below any of these price points.

« Reply #17 on: May 20, 2015, 15:16 »
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I just read the title, I didnt get the email. I also see no changes here in Germany. I just understood it to be they would have the same system as istock.

So please can someone explain what exactly is changing.

« Reply #18 on: May 20, 2015, 16:06 »
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I just read the title, I didnt get the email. I also see no changes here in Germany. I just understood it to be they would have the same system as istock.

So please can someone explain what exactly is changing.
Just sign into your getty contributor account it's posted there.

« Reply #19 on: May 20, 2015, 17:58 »
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I no longer have a getty producer account, I gave up my contract in 2013. My exposure to getty macro comes from third party distributors.

I am sure there will be an announcement for customers somewhere that is public.

« Reply #20 on: May 20, 2015, 18:33 »
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I just read the title, I didnt get the email. I also see no changes here in Germany. I just understood it to be they would have the same system as istock.

So please can someone explain what exactly is changing.
They are merging the prices of two RF collections (Standard and Premium).  I didn't even know there was RF Standard and RF Premium.

« Reply #21 on: May 20, 2015, 21:15 »
+1
Sorry about the title (can't find a way to change it now...  Mods help me). Even i misunderstood the mail thinking that they would remove size based pricing. Never knew that a premium and normal tier existed for RF

« Reply #22 on: May 21, 2015, 05:07 »
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Ok, I just found a way to log into my old portal where I can access my statements and can see the announcement.

It actually looks like a sensible move. Simplification is usually good for customers and it brings prices closer to what Offset is doing and is still much more expensive than 500 pix. But Offset and 500 pix have very, very simple pricing structures. I am sure that appeals to many clients.

What we dont see is how they are structuring their extended licenses. They can be quite a major amount of money.

« Reply #23 on: May 21, 2015, 09:47 »
+1
The only difference is that 500px is still building a user base. Getty has one that is quite old and might not like the change in the system.

Plus the simple pricing structure should not harm the contributors.


 

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