Where will it stop. Now it's photos of people. Next will be food adds. I know my  Whopper from Burger King certainly never looks like the ad.  It all sounds a bit silly to me. But I'll be glad to see some of the photos go.  The reflections in the eyes bother me. Especially in the Estee Lauder ads. It does help figure out the lighting set up though. Just my opinion.

Facebook often shows an ad for me saying "Learn how Gisele B�ndchen lost 10kg in one week" or something like that. Sure, that must have been when she delivered her baby - baby out, kgs lost.   I'm sure she had a very controlled diet and excercises, because someone who literally lives from the perfectness of her body (that can not be airbrushed on a fashion show) can not allow the body to go through any harmful change. Given today's knowledge of nutrition, I believe this could be done without harm to the baby's health.

Now, to believe that some pills can make one's body like hers (and skin, and hair...), this is silly, however people tend to believe in these "easy" miracle solutions, because otherwise taking even a few steps towards "perfection" is very hard.

I think Lanc�me did not retouched photos of Isabella Rossellini when she was their model, did they? She was not young and did not look young, but did have a fabulous healthy-aging look.

I don't see this as a debate about beauty standards, as much as a simple case of false advertising.  If they are advertising a product that is supposed to make your skin look flawless, then they need to achieve that look using the product, not photoshop or air brushing tricks.  

There are are actually people naive enough to believe that a certain type of makeup or skincare products could make Julia Roberts, a 43 year old woman, look that perfectly smooth.  After all, it's right there in the picture

Have to agree about 110% the other 10% is for people who think advertisements are factual and educational and aren't only about marketing a product.

False advertising should be stopped, but selling beauty is a nefarious as selling art.  Eye of the beholder.

It doesn't surprise me and shouldn't surprise any one of us. We are photographers and know how photoshop works.

Best way to keep your skin healthy...stay out of the sun and when you do go out there make sure you wear sunglasses to keep those crows feet away...That's my beauty product...lol

If you are a photographer, you should also know that a razor sharp unretouched portrait printed in some larger format (or viewed in larger size on screen with decent resolution) is NOT a fair representation of a person at all.  You are going to see unfavorable details accented and poking at your eye that you would never-ever even notice IRL unless you are dermatologist.