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Author Topic: Asset values and cash flow  (Read 1697 times)

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« on: March 07, 2007, 03:44 »
Looking at some of the most popular contributors to iStock (where I can see statistics) it seems to me that the expected 'value' of a good quality commercial photo is about $40 over a three year period.

The top supplier has about 5,000 images for 450,000 downloads.  This suggests a value of about $90.  But if we take the average portfolio size over the three years, the number comes out at nearer $180.  An exceptional case probably.

Looking at lesser mortals I see others with 7,000 pics for 250,000 downloads, and 3,000 pics for 100,000 downloads.  These work out at $35, $33 and $70, $66.

Of course there is a difference between what a picture CAN generate and the actual day to day cash flow.  Therein lies the rub.

But it seems to me that if I can spend a few days producing say 20 good quality commercial photos, I can assume that, on average, that work will earn me between $700 and $1400 over three years.  Or between $233 and $466 per annum.  In other words, a project to produce at that rate consistently each week should produce an annual income of between $12116 and $24232.

On the face of it, that clearly isn't enough to survive.

However, the calculation has to be compounded, of course.  $12116 and $24232 apply in year one.  The numbers are double in year two.  And triple in year three.  So by the end of year three the annual income is between $36348 and $72696.

Those are better numbers.

What do people here believe is the average 'value' of the shots they produce, over say a three year period?  And does anyone have specific numbers they can share?
« Last Edit: March 07, 2007, 03:51 by hatman12 »


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