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Author Topic: RM licensing - a few questions  (Read 3553 times)

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« on: November 30, 2008, 00:09 »
Can someone please help me with this.
I have realized that I am a bit confused about RM licensing. So it stands for "Rights Managed". However it doesn't have to be exclusive. So let's say I sell RM with one agency. Since it doesn't have to be exclusive, I can sell the same RM images on another agency, right? As long as they are RM, not RF.
But then how do people manage the situation when an image is sold with certain rights on one agency - do you have to notify another agency? Does agency manage the rights or the photographer?
And what's the point of RM if it's not exclusive? Or is it exclusive to certain industry?
Would appreciate if someone could clarify this for me.
Thanks in advance,


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« Reply #1 on: November 30, 2008, 00:56 »
Yes you can sell Rights Managed images at multiple agencies.

No you don't need to notify anyone. You just need to be able to produce the purchase history of the image so a buyer can determine if they that history would or wouldn;t be an issue.

The point of RM is to track how an image has been used and by who. Buyers must license the image for each use. On the other hand, RF is more difficult to track because once a buyer buys an image they can use it as much as they want providing it's within the rules of the license. Alcoholics Anonymous may not want to use an image for their website if they found out Budweiser is using that same image on their website.

Rights Protected is typically when your agency is granting exclusive usage to a buyer for a specific purpose and period of time. No one else can license the image during this period. The purpose of this would be to prevent those situations where you get something like Time and Newsweek magazines using the same image on their cover.

« Reply #2 on: November 30, 2008, 11:48 »
And what's the point of RM if it's not exclusive? Or is it exclusive to certain industry?

Depending on the deal, it can be exclusive to a country, for instance.  But then anytime the buyer requests some kind of exclusivity, even if only for a given period, the price is higher.

If a buyer purchases a RF license, he may use it as many times he wants in every media he wants, within the license terms restrictions.  In RM, he pays for a specific usage, and for that usage only.  So if he buys for a bookcover only, he can not use it for a CD cover.  I'm not sure he can even use it for advertising the book - can anyone clarify it?


« Reply #3 on: November 30, 2008, 11:52 »
Thanks - that helps a lot. When I am expected to produce the purchase history for an image - is this on individual image/customer basis?


« Reply #4 on: November 30, 2008, 12:24 »
 Generally speaking all RM is exclusive to that agency. You cannot take your RM images from Getty and give them to Corbis. However third party agencies are just starting to distribute their RM to multiple agencies because the third party companies have the technology to track the sales and pull the image from a competitor if it sells to someone that wants exclusive rights. The same with RR images. If someone wants to have an RR image go exclusive Getty will pull it from RR and place it in RM if the history of sales from that image allow it. I just had 5 RR images moved up to RM last week due to a buyer wanting exclusivity.
 As far as a an individual photographer goes the two big RM companies Getty and Corbis will not let individuals place their RM content with their competitors. I cannot speak for Alamy.



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« Reply #5 on: November 30, 2008, 13:21 »
Ooops, thanks the the clarification Avava.  I don't know why I assumed the OP was asking about Alamy. Exclusivity depends on the agency but unless I missed something Alamy doesn't have any restrictions on selling RM/L images elsewhere.

That's what I get for posting after midnight.


« Reply #6 on: November 30, 2008, 13:38 »
No Worries Paulie,

 I just jumped on another poster from writing to early in the morning. I must have my wits about me before clicking the keys.


« Reply #7 on: November 30, 2008, 13:39 »
Ok that makes sense - thanks. What's RR image?


« Reply #8 on: November 30, 2008, 13:46 »
Hi EL,

 RR or Rights Ready is a model that only Getty uses that is a kind of hybrid of RM and RF. I don't know if they will keep it forever but my returns there are my strongest anywhere with my RPI coming in at $236 a year. I still am and I think the buyer might be too a bit foggy on the model. It is there best RF work that they track sales on so they can move the images around to RM if the buyer wants to. Getty only has two of their own collections Iconica and The image Bank all the rest are third party companies. Check out Getty's RR style of work. Here is a link to my RR work for Getty. Here is the link.


 Sometimes these big links don't work so you can always go to their site click on advanced search and choose just the Iconica collection from their drop down window of RR collections. Then go back to the top of the page and enter andersen ross, then right below where you typed in the name there is a a bar that let's you change from keyword to photographer. Click that to photographer then hit the search button. Make sure you turn off the editorial section when you are in the advanced search.


« Reply #9 on: November 30, 2008, 13:51 »
Cool thanks - will take a look!


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