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Author Topic: Scott Braut Moves To Adobe  (Read 21946 times)

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« on: July 23, 2015, 13:47 »
+12
Adobe has hired Scott Braut, formerly VP of Content at Shutterstock. He has been named Head of Content and will drive the companys overall content strategy and operations for Creative Cloud. Adobe says content is a strategic area of growth and focus as it builds a growing, strategic creative marketplace. Scott has over 20 years of experience in content licensing, product development, eCommerce, and digital media.

What kind of impact is this likely have on Adobe's ability to take market share from Shutterstock?


« Reply #1 on: July 23, 2015, 14:40 »
+12
A big one I would imagine. SS have some serious competition at last

« Reply #2 on: July 23, 2015, 14:55 »
+4
Good news

« Reply #3 on: July 23, 2015, 15:32 »
+4
Great man for the job!  Congratulations Scott!

ShadySue

  • There is a crack in everything
« Reply #4 on: July 23, 2015, 15:32 »
+3
Adobe has hired Scott Braut, formerly VP of Content at Shutterstock. He has been named Head of Content and will drive the companys overall content strategy and operations for Creative Cloud. Adobe says content is a strategic area of growth and focus as it builds a growing, strategic creative marketplace. Scott has over 20 years of experience in content licensing, product development, eCommerce, and digital media.

What kind of impact is this likely have on Adobe's ability to take market share from Shutterstock?

What do you think?

« Reply #5 on: July 23, 2015, 15:44 »
0
Feel free to send me my sweetheart deal, Scott. Otherwise, I'll probably be sitting on the sideline until I see the needle move a little bit at FT/Adobe.

« Reply #6 on: July 23, 2015, 15:48 »
+11
Wow, what a feather in Adobe's cap. Make some popcorn, the show is about to begin.

« Reply #7 on: July 23, 2015, 16:55 »
+6
ShadySue:

I think he provides Adobe Stock with a lot of credibility among creators and I suspect that many image suppliers who have been taking a wait and see attitude with Adobe/Fotolia will be much more inclined to start contributing again.

My guess is that unit sales through Adobe Stock will increase and Shutterstock unit sales will decrease (actually continue to decrease if comment in other threads are any indication).

I think Morgan Stanley's underweight rating of Shutterstock stock at a price target of $40 makes a lot of sense. However, I would love to know the size of the Morgan Stanley's survey sample where they concluded that "55% of Shutterstock user indicated they would shift usage from Shutterstock to Adobe Stock if features were offered in the Adobe Creative Cloud that made importing images easier."

The big question is the number of Shutterstock subscription customers who start getting the images they need from Adobe. Shutterstock subscription downloads could fall dramatically. For many subscriptions customers Adobe will be a much better deal. If $0.38 subscription sales begin to decline significantly, how many Adobe sales with a royalty of about $1.00 will it take to make up the difference.   Remember that Shutterstock subscription customers who have been downloading images that never make it into final deliverable projects won't need to do that with Adobe.



ShadySue

  • There is a crack in everything
« Reply #8 on: July 23, 2015, 17:00 »
0
Thanks for your views.

« Reply #9 on: July 23, 2015, 17:26 »
+5
It always sounds like a zero sum game when one site declines and another picks up, but somehow I always lose money.  When Istock lost most of their customers to SS, my earnings went down.  Now it looks like SS will lose a lot of customers to Adobe and I am wondering if I will lose more income.  Already my income at FT and SS is dropping.  I know it's July.  I guess I'll see what happens in Sept.

« Reply #10 on: July 23, 2015, 18:15 »
+6
I don't have anything negative to say about Scott, but I doubt this will make much of a difference.  My experience with Fotolia was almost exclusively negative, and I don't think one hire will make a supplier-hostile organization any less so. 

Acquisitions have a funny way of providing less synergy than we expect; it may be that Adobe's position on creatives' desktops will give Fotolia a chance to grow their business, or it won't.  Adobe's own acquisitions have sometimes done well, and sometimes they've suffered neglect at the hands of their new owners. 

I hope the move is a good one for Scott, but unless the people behind some incredibly poor decisions are pushed out of the way, I doubt the new Adobe-owned Fotolia will make me want to submit any new work.

« Reply #11 on: July 23, 2015, 18:21 »
+14
...I think he provides Adobe Stock with a lot of credibility among creators and I suspect that many image suppliers who have been taking a wait and see attitude with Adobe/Fotolia will be much more inclined to start contributing again...

He's certainly a very nice start.

However I asked recently if I could contribute again (Fotolia wouldn't have me back after I left iStock exclusivity - I think I'm seen as trouble) and was told no. I was ready to give Adobe a shot, but they are clearly still Fotolia under the hood.

Perhaps in a few months he'll have fully taken the reins and things will be different?

Rose Tinted Glasses

« Reply #12 on: July 23, 2015, 19:21 »
+11
Congratulations Scott.

Your first move should be to pay a decent royalty to contributors.

The pricing and royalty rate on offer at Adobe is not sustainable.

If we can't afford to produce content then you might also be losing your VP job in the long run, that is unless you have accepted a similar package that is not sustainable, but I doubt that very much. ;)

Selling up to 40 photos at the insanely low royalty rate of 0.25c just to afford the monthly cloud service to edit the photos is plain and simple usury.

Or to put it another way, I can't afford to submit my photos to Fotolia/Adobe.


Just sayin.
« Last Edit: July 23, 2015, 19:55 by Rose Tinted Glasses »

« Reply #13 on: July 23, 2015, 19:44 »
+6
Wow, what a feather in Adobe's cap. Make some popcorn, the show is about to begin.

They could add two more feathers by dumping "the Chad" and Oleg (as their advisor, or whatever his role is).

« Reply #14 on: July 23, 2015, 21:18 »
+8
What a delicious twist.... One of the most respected agency reps (Scott) coming in, when two of the least respected agency reps (The Chad and Oleg) will most likely be gone next year at this time, they are surely only sticking around for a predetermined length of time to fulfill obligations of the deal.

Joanne, send Scott a message directly about joining up while he still has time to speak with content providers. 

« Reply #15 on: July 23, 2015, 21:32 »
+3
A big one I would imagine. SS have some serious competition at last

not sure i get it what you say pauws. how is scott going to give ss competition when fotolia is paying you even far less than ss? the end game is still less money for everyone.
you move your work to fotoilia, you have to sell twice as much to earn the same leaving it in ss.
as bad as it is already, there is no evidence adobe is going to make a difference
anymore than going to getty or like some say to alamy , just because you get paid more
IF YOU SELL at getty or alamy.
IF... is a big word to bring out the popcorn.

Rose Tinted Glasses

« Reply #16 on: July 23, 2015, 22:01 »
0
A big one I would imagine. SS have some serious competition at last

not sure i get it what you say pauws. how is scott going to give ss competition when fotolia is paying you even far less than ss? the end game is still less money for everyone.
you move your work to fotoilia, you have to sell twice as much to earn the same leaving it in ss.
as bad as it is already, there is no evidence adobe is going to make a difference
anymore than going to getty or like some say to alamy , just because you get paid more
IF YOU SELL at getty or alamy.
IF... is a big word to bring out the popcorn.

Have you not noticed most people on this forum love less and cheer it on?

What gives?





Rinderart

« Reply #17 on: July 23, 2015, 23:56 »
+7
Right now is a very Pivotal  time in our future......ME THINKs.

« Reply #18 on: July 24, 2015, 00:06 »
+5
Like others have said, I hope a fresh start means the contributors fotolia kicked out over dpc are allowed back on the fotolia marketplace.

Scott can handle critique in a professional way, he certainly  doesn't get scared when people disagree with ihm.

And something like taking artists content behind their back and moving it to a new agency would probably not happen with him.

« Reply #19 on: July 24, 2015, 00:44 »
+14
...Joanne, send Scott a message directly about joining up while he still has time to speak with content providers.

I had thought about it, but that really isn't fair to him. My guess is his hair will be on fire for a few months while he creates his new role with Adobe and if there are to be good things for contributors that come out of his hiring, better that he focuses on those. That would benefit lots of people over lots of years.

I'm by no means the only one Fotolia targeted; I hope there will be some general policy to correct the errors of the previous regime.

« Reply #20 on: July 24, 2015, 01:19 »
+3
A general amnesty in the Kingdom of Fotolia 😀

« Reply #21 on: July 24, 2015, 07:10 »
+3
ShadySue:

I think he provides Adobe Stock with a lot of credibility among creators and I suspect that many image suppliers who have been taking a wait and see attitude with Adobe/Fotolia will be much more inclined to start contributing again.

My guess is that unit sales through Adobe Stock will increase and Shutterstock unit sales will decrease (actually continue to decrease if comment in other threads are any indication).

I think Morgan Stanley's underweight rating of Shutterstock stock at a price target of $40 makes a lot of sense. However, I would love to know the size of the Morgan Stanley's survey sample where they concluded that "55% of Shutterstock user indicated they would shift usage from Shutterstock to Adobe Stock if features were offered in the Adobe Creative Cloud that made importing images easier."

The big question is the number of Shutterstock subscription customers who start getting the images they need from Adobe. Shutterstock subscription downloads could fall dramatically. For many subscriptions customers Adobe will be a much better deal. If $0.38 subscription sales begin to decline significantly, how many Adobe sales with a royalty of about $1.00 will it take to make up the difference.   Remember that Shutterstock subscription customers who have been downloading images that never make it into final deliverable projects won't need to do that with Adobe.

I can tell you that at my company (revenue : $2B annually) marketing buys images from SS then gives them to graphics who does all the PS work. They have absolutely no incentive to move over to Adobe because our buyers are not using PS. I bet it's like that at a lot of places. Different for graphic artists doing both jobs I know but the point is that the large "graphic heavy company" I work for isn't changing anything and because of how they do their work they will probably not even know about the Adobe gig.

Shelma1

  • stockcoalition.org
« Reply #22 on: July 24, 2015, 07:51 »
+4
Another article on Scott Braut/Adobe, where they surmise he was waiting out a non-compete agreement before starting his new job (sounds likely to me; the six-month timing seems right):

http://resourcemagonline.com/2015/07/adobe-is-getting-really-serious-about-stock-just-hired-shutterstocks-former-vp-of-content/56158/

Now if they would just make uploading easier for vector artists...

PaulieWalnuts

  • We Have Exciting News For You
« Reply #23 on: July 24, 2015, 07:52 »
+7
Congrats to Scott. Just curious. When he was at SS what did he do for contributors that this move to Adobe means good things for us? And I ask this because as a fresh IS non-exclusive I didnt keep track so I really have no idea.

« Reply #24 on: July 24, 2015, 08:15 »
+4
When Adobe bought Macromedia a few years back, I had high hopes that they would incorporate some of the vastly superior features of applications like Freehand, Fontographer, and Dreamweaver.
Instead, they simply shut them down, thereby eliminating their only real competition and missing a huge opportunity to improve the clumsy, inelegant interface of their programs, especially Illustrator.
After that short sighted billion dollar fiasco, I have little faith in their handling of this new venture.


 

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