pancakes

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Author Topic: There is a business model I would like to see  (Read 1797 times)

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« on: January 11, 2009, 15:00 »
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I would like to see a stock photography agency that markets its portfolio direct to the customers.

Like, they ring designers, make appointments, turn up and go over the features and benefits of dealing with them direct to a buyer. Build a relationship with faces and actually see what the designer is doing.

In the USA, I am sure they could focus on NY or LA and find so many sales they never knew existed. Sell subscriptions, or ad-hoc sales.

Good old fashioned sales theory.


e-person

« Reply #1 on: January 11, 2009, 15:33 »
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Photoshelter was like that and they did not last long.

PaulieWalnuts

  • On the Wrong Side of the Business
« Reply #2 on: January 11, 2009, 16:55 »
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Don't Getty and Alamy do this?

If you mean micros, sure. That'll happen as soon the CEO can get one of their "VPs" or the programmers to pick up a phone to smile and dial.

Maybe Istock could support a sales team but I doubt any of the others could.

« Reply #3 on: January 11, 2009, 17:16 »
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I suspect this is the strategy Yay is using. Still a bit early to judge results.

« Reply #4 on: January 12, 2009, 03:11 »
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I seem to recall the CEO of Mostphotos was doing that. I thought at the time that this is a Global industry, targeting one small corner of the globe does not make sense to me.


 

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