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Author Topic: Video pricing  (Read 36868 times)

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weathernewsonline

« on: November 11, 2015, 22:46 »
0
I just came across this while Google searching http://stormchasingvideo.com/content/stock-footage-rate-card

I happen to have a lot of severe weather, car crashes, environment, campus life clips,  a LOT.   Anyone actually pay those rates and if so.....I'm raising my prices on P5 :)

Seriously tho....thoughts? 


« Reply #1 on: November 11, 2015, 23:04 »
+2
Considering they don't know how to use apostrophes, I wouldn't put too much "stock" in it (and it's three years old).

« Reply #2 on: November 11, 2015, 23:40 »
+2
Rare footage of hurricane eyewalls, tornadoes, volcanic eruption, car crashes in blizzards etc can easily fetch $50 USD or more per second for broadcast. In Pond5 pricing I find $299 is the sweet pricing spot since that equates fairly roughly to $50/s given buyers rarely use a shot for longer than 6 seconds.

Anyone can shoot campus life and general environment footage so that won't command nearly as high a price - too much competition.

« Reply #3 on: November 11, 2015, 23:56 »
0
Considering they don't know how to use apostrophes, I wouldn't put too much "stock" in it (and it's three years old).
Not sure about the connection between apostrophes and stock? Its an unusual analogy, I cant see what difference it make's.

« Reply #4 on: November 12, 2015, 08:09 »
+1
Considering they don't know how to use apostrophes, I wouldn't put too much "stock" in it (and it's three years old).
Not sure about the connection between apostrophes and stock? Its an unusual analogy, I cant see what difference it make's.

Lol, just my pet peeve.

weathernewsonline

« Reply #5 on: November 12, 2015, 08:16 »
+1
Rare footage of hurricane eyewalls, tornadoes, volcanic eruption, car crashes in blizzards etc can easily fetch $50 USD or more per second for broadcast. In Pond5 pricing I find $299 is the sweet pricing spot since that equates fairly roughly to $50/s given buyers rarely use a shot for longer than 6 seconds.

Anyone can shoot campus life and general environment footage so that won't command nearly as high a price - too much competition.

Thanks, so maybe a price adjustment is in order at least for the weather stuff, not all of my weather content is award winning of course but my winter weather and my traffic gridlock clips are the best sellers followed by campus life.

In general maybe it is time to raise prices and move into a different space as my current low prices don't seem to be attracting the volume of sales needed.   I love the pricing debates but only when backed up by stats, would love to see some stats from other producers on this as well. 


« Reply #6 on: November 12, 2015, 11:04 »
0
Rare footage of hurricane eyewalls, tornadoes, volcanic eruption, car crashes in blizzards etc can easily fetch $50 USD or more per second for broadcast. In Pond5 pricing I find $299 is the sweet pricing spot since that equates fairly roughly to $50/s given buyers rarely use a shot for longer than 6 seconds.

Anyone can shoot campus life and general environment footage so that won't command nearly as high a price - too much competition.

Thanks, so maybe a price adjustment is in order at least for the weather stuff, not all of my weather content is award winning of course but my winter weather and my traffic gridlock clips are the best sellers followed by campus life.

In general maybe it is time to raise prices and move into a different space as my current low prices don't seem to be attracting the volume of sales needed.   I love the pricing debates but only when backed up by stats, would love to see some stats from other producers on this as well.
You need to at least be somewhat proactive in this. You can't wait for others to blaze the trial. You can easily change the price of 50% of your weather clips from $58 to $158 and it doesn't matter which 50%. Then come back and give a general report on your bottom line.

weathernewsonline

« Reply #7 on: November 12, 2015, 11:29 »
+1
Rare footage of hurricane eyewalls, tornadoes, volcanic eruption, car crashes in blizzards etc can easily fetch $50 USD or more per second for broadcast. In Pond5 pricing I find $299 is the sweet pricing spot since that equates fairly roughly to $50/s given buyers rarely use a shot for longer than 6 seconds.

Anyone can shoot campus life and general environment footage so that won't command nearly as high a price - too much competition.

Thanks, so maybe a price adjustment is in order at least for the weather stuff, not all of my weather content is award winning of course but my winter weather and my traffic gridlock clips are the best sellers followed by campus life.

In general maybe it is time to raise prices and move into a different space as my current low prices don't seem to be attracting the volume of sales needed.   I love the pricing debates but only when backed up by stats, would love to see some stats from other producers on this as well.
You need to at least be somewhat proactive in this. You can't wait for others to blaze the trial. You can easily change the price of 50% of your weather clips from $58 to $158 and it doesn't matter which 50%. Then come back and give a general report on your bottom line.

I agree, might be doing it tonight when I get back from covering the wind storm in Ontario, I just did a Google search and there are so many sites now offering free HD and 4k stock footage so those who have low to no budgets are going to source out the free or near free clips so maybe I do need to focus on clients with larger budgets.

I'd leave my prices as is if volume increased dramatically but it hasn't, it's still at that slow-steady walking pace.

weathernewsonline

« Reply #8 on: November 13, 2015, 07:42 »
0
Rare footage of hurricane eyewalls, tornadoes, volcanic eruption, car crashes in blizzards etc can easily fetch $50 USD or more per second for broadcast. In Pond5 pricing I find $299 is the sweet pricing spot since that equates fairly roughly to $50/s given buyers rarely use a shot for longer than 6 seconds.

Anyone can shoot campus life and general environment footage so that won't command nearly as high a price - too much competition.

Oh this gets hard now!,  just yesterday morning I was ready to pull the trigger on a major price change, time to take all prices up to the $200 -$299 range, came home last night beyond exhausted and didn't get to it, wake up this morning to a whole lot of P5 sales at the old low price after a week long slump.  So this morning guess who is going for a haircut to remove traces of grey instead of changing prices?.

Seriously though, I think it is time for everyone to get back to business and change the model from race to the bottom to a race upwards, like why are we all competing to have the lowest prices?, wish the oil companies did that but they don't and for a reason.....profit and sustainability of their business.  We all need to think about that and give it a try.  There is still the free stuff out there for the low to no budget producers so no need to feel guilty.

A price change is a coming.....now watch me get like 1000 sales a day through the weekend at the old price.   Can't win!



Thanks, so maybe a price adjustment is in order at least for the weather stuff, not all of my weather content is award winning of course but my winter weather and my traffic gridlock clips are the best sellers followed by campus life.

In general maybe it is time to raise prices and move into a different space as my current low prices don't seem to be attracting the volume of sales needed.   I love the pricing debates but only when backed up by stats, would love to see some stats from other producers on this as well.
You need to at least be somewhat proactive in this. You can't wait for others to blaze the trial. You can easily change the price of 50% of your weather clips from $58 to $158 and it doesn't matter which 50%. Then come back and give a general report on your bottom line.

weathernewsonline

« Reply #9 on: November 21, 2015, 09:31 »
0
Rare footage of hurricane eyewalls, tornadoes, volcanic eruption, car crashes in blizzards etc can easily fetch $50 USD or more per second for broadcast. In Pond5 pricing I find $299 is the sweet pricing spot since that equates fairly roughly to $50/s given buyers rarely use a shot for longer than 6 seconds.

Anyone can shoot campus life and general environment footage so that won't command nearly as high a price - too much competition.

Quick update here:
I don't have proper stats for you yet but I did make the play this week, there is a 3 day delay before you see the sales results at the new price so I only have data from Thursday and Friday since I adjusted prices Monday morning but lets just day the price experiment will be continuing. Sales are happening at the new price. I am cautiously optimistic.

I think it's time for everyone to treat it as a business and as if it was a physical product and raise prices reasonably so we not only cover all costs of making the product and make profit.  We are not a charity but so many are acting as if we are, we are not.  In my case I am using three main sites, all have different price points which does help to not exclude the clients with smaller budgets. 





« Reply #10 on: November 21, 2015, 09:43 »
0
Rare footage of hurricane eyewalls, tornadoes, volcanic eruption, car crashes in blizzards etc can easily fetch $50 USD or more per second for broadcast. In Pond5 pricing I find $299 is the sweet pricing spot since that equates fairly roughly to $50/s given buyers rarely use a shot for longer than 6 seconds.

Anyone can shoot campus life and general environment footage so that won't command nearly as high a price - too much competition.

Quick update here:
I don't have proper stats for you yet but I did make the play this week, there is a 3 day delay before you see the sales results at the new price so I only have data from Thursday and Friday since I adjusted prices Monday morning but lets just day the price experiment will be continuing. Sales are happening at the new price. I am cautiously optimistic.

I think it's time for everyone to treat it as a business and as if it was a physical product and raise prices reasonably so we not only cover all costs of making the product and make profit.  We are not a charity but so many are acting as if we are, we are not.  In my case I am using three main sites, all have different price points which does help to not exclude the clients with smaller budgets.
One of the things I do is when a clip is downloaded two more more times I bump up the price (on P5).  I have one that sells fairly regularly and i have been successful at bumping its price up by $30. Similar with other clips of mine.  One has to be careful, though.  A commodity clip will not be able to compete at higher pricing.  The clip must have uniqueness to it like JJNEFF's Niagara Falls footage. A video of a beach will generally have hundreds if not thousands of choices unless it isa a very specific beach with very few clips of it. I have one of those in HD but will be going back to re-shoot it in 4K latter in December.

edit: I don't know why I cannot post outside of someone elses quote.

« Reply #11 on: November 21, 2015, 10:52 »
+2
My sales with 4K at $199 are few and far between.

« Reply #12 on: November 21, 2015, 13:08 »
+2
My sales with 4K at $199 are few and far between.
4k seems to be a bit of Field of Dreams scenario at the moment. I don't have a lot of it myself but I just don't hear of many sales of 4k at an any price.

Yes someone will jump in next post and tell me they have their BME because of 4k sales but I'm still sceptical.

« Reply #13 on: November 21, 2015, 13:13 »
0
My sales with 4K at $199 are few and far between.
4k seems to be a bit of Field of Dreams scenario at the moment. I don't have a lot of it myself but I just don't hear of many sales of 4k at an any price.

Yes someone will jump in next post and tell me they have their BME because of 4k sales but I'm still sceptical.

Lol i had my BME from selling mostly hd at 4K prices.
Which at least for me proves how relevant 4K is for today's needs, and also how much i care for all those scenarios where 4K will be the next hd bla bla bla.
Prices dont need 4K as an excuse to go down.There are better and more effective ways and we are experiencing them as we speak.

« Reply #14 on: November 21, 2015, 14:12 »
0
My sales with 4K at $199 are few and far between.
4k seems to be a bit of Field of Dreams scenario at the moment. I don't have a lot of it myself but I just don't hear of many sales of 4k at an any price.

Yes someone will jump in next post and tell me they have their BME because of 4k sales but I'm still sceptical.

Lol i had my BME from selling mostly hd at 4K prices.
Which at least for me proves how relevant 4K is for today's needs, and also how much i care for all those scenarios where 4K will be the next hd bla bla bla.
Prices dont need 4K as an excuse to go down.There are better and more effective ways and we are experiencing them as we speak.
Someone decided years ago that photos should be sold like potatoes, but instead of by the pound, it was by the pixel, with little regard to the value that image (or clip) produced for the end user. The reality is, even at several hundred dollars per clip, if the end user doesn't have to shoot it himself and it fills his need, then the price is cheap.

« Reply #15 on: November 21, 2015, 14:24 »
0
My sales with 4K at $199 are few and far between.
4k seems to be a bit of Field of Dreams scenario at the moment. I don't have a lot of it myself but I just don't hear of many sales of 4k at an any price.

Yes someone will jump in next post and tell me they have their BME because of 4k sales but I'm still sceptical.

Lol i had my BME from selling mostly hd at 4K prices.
Which at least for me proves how relevant 4K is for today's needs, and also how much i care for all those scenarios where 4K will be the next hd bla bla bla.
Prices dont need 4K as an excuse to go down.There are better and more effective ways and we are experiencing them as we speak.
Someone decided years ago that photos should be sold like potatoes, but instead of by the pound, it was by the pixel, with little regard to the value that image (or clip) produced for the end user. The reality is, even at several hundred dollars per clip, if the end user doesn't have to shoot it himself and it fills his need, then the price is cheap.

I agree but the thing here is that the creator of the clip doesn't come in direct contact with the end user so we never know how much that fills his needs so we can negotiate it further.We mostly speculate (if we have the means to set a price for example)
So we leave it to others to determine for us how big is that need, with very "interesting" results most of the times.
« Last Edit: November 21, 2015, 14:29 by gcrook »

weathernewsonline

« Reply #16 on: November 21, 2015, 20:24 »
0
Rare footage of hurricane eyewalls, tornadoes, volcanic eruption, car crashes in blizzards etc can easily fetch $50 USD or more per second for broadcast. In Pond5 pricing I find $299 is the sweet pricing spot since that equates fairly roughly to $50/s given buyers rarely use a shot for longer than 6 seconds.

Anyone can shoot campus life and general environment footage so that won't command nearly as high a price - too much competition.

Quick update here:
I don't have proper stats for you yet but I did make the play this week, there is a 3 day delay before you see the sales results at the new price so I only have data from Thursday and Friday since I adjusted prices Monday morning but lets just day the price experiment will be continuing. Sales are happening at the new price. I am cautiously optimistic.

I think it's time for everyone to treat it as a business and as if it was a physical product and raise prices reasonably so we not only cover all costs of making the product and make profit.  We are not a charity but so many are acting as if we are, we are not.  In my case I am using three main sites, all have different price points which does help to not exclude the clients with smaller budgets.
One of the things I do is when a clip is downloaded two more more times I bump up the price (on P5).  I have one that sells fairly regularly and i have been successful at bumping its price up by $30. Similar with other clips of mine.  One has to be careful, though.  A commodity clip will not be able to compete at higher pricing.  The clip must have uniqueness to it like JJNEFF's Niagara Falls footage. A video of a beach will generally have hundreds if not thousands of choices unless it isa a very specific beach with very few clips of it. I have one of those in HD but will be going back to re-shoot it in 4K latter in December.

edit: I don't know why I cannot post outside of someone elses quote.

I did try that once and for some reason it didn't work for me....maybe I didn't try hard enough.


weathernewsonline

« Reply #17 on: November 21, 2015, 20:38 »
0
My sales with 4K at $199 are few and far between.
4k seems to be a bit of Field of Dreams scenario at the moment. I don't have a lot of it myself but I just don't hear of many sales of 4k at an any price.

Yes someone will jump in next post and tell me they have their BME because of 4k sales but I'm still sceptical.

I feel the same way but I am starting to see a lot of well priced 4K on the P5 artists resources page so maybe it will take.  It would be nice to offer the content to customers in both HD and 4K but it's a lot of money to upgrade camera and storage so I am trying to look the other way right now:)

« Reply #18 on: November 21, 2015, 21:01 »
0
My sales with 4K at $199 are few and far between.
4k seems to be a bit of Field of Dreams scenario at the moment. I don't have a lot of it myself but I just don't hear of many sales of 4k at an any price.

Yes someone will jump in next post and tell me they have their BME because of 4k sales but I'm still sceptical.

I feel the same way but I am starting to see a lot of well priced 4K on the P5 artists resources page so maybe it will take.  It would be nice to offer the content to customers in both HD and 4K but it's a lot of money to upgrade camera and storage so I am trying to look the other way right now:)
I'm guessing it's content specific as well.

weathernewsonline

« Reply #19 on: November 21, 2015, 23:03 »
0
My sales with 4K at $199 are few and far between.
4k seems to be a bit of Field of Dreams scenario at the moment. I don't have a lot of it myself but I just don't hear of many sales of 4k at an any price.

Yes someone will jump in next post and tell me they have their BME because of 4k sales but I'm still sceptical.


I feel the same way but I am starting to see a lot of well priced 4K on the P5 artists resources page so maybe it will take.  It would be nice to offer the content to customers in both HD and 4K but it's a lot of money to upgrade camera and storage so I am trying to look the other way right now:)
I'm guessing it's content specific as well.

Yea, lost of establishing shots, stuff that would go in a movie but I am still thinking and hoping the switch will be slow, the storage costs alone are a lot and not many if any broadcasters or cable and satellite companies are ready and with budgets shrinking I just don't see it going mainstream just yet.  A few of our local TV stations in Ontario are still SD for news, was talking to a live truck operator yesterday and he joked that they might be in a position to skip HD completely and go 4K.


« Reply #20 on: November 22, 2015, 00:13 »
0
Very glad I jumped on 4K early on since I'm starting to win business from clients who are producing 4K TV documentary series. I just licensed 68 4K clips to a production - the market is certainly growing.

« Reply #21 on: November 22, 2015, 10:14 »
0
Very glad I jumped on 4K early on since I'm starting to win business from clients who are producing 4K TV documentary series. I just licensed 68 4K clips to a production - the market is certainly growing.

That's awesome. Congrats.

« Reply #22 on: November 22, 2015, 10:18 »
+3
Very glad I jumped on 4K early on since I'm starting to win business from clients who are producing 4K TV documentary series. I just licensed 68 4K clips to a production - the market is certainly growing.

That's awesome. Congrats.

An anonymous account with 3 posts, I'm going to take that with a grain of salt...

« Reply #23 on: November 22, 2015, 10:26 »
0
Dont know who he is but this isn't unlikely.
I've licended same series of 4K clips but nowhere near these numbers.
Still, 4K is growing slowly but at this point i still consider it a gimmick.The only reason certain people report growth of sales for 4K is because they sell it extremely cheap.
As an editor i would certainly consider buying a certain 4K clip to crop it up into individual hd clips and/or animate it and "fill" air time.

« Reply #24 on: November 22, 2015, 11:24 »
0
Very glad I jumped on 4K early on since I'm starting to win business from clients who are producing 4K TV documentary series. I just licensed 68 4K clips to a production - the market is certainly growing.

That's awesome. Congrats.

An anonymous account with 3 posts, I'm going to take that with a grain of salt...

Agreed, just giving benefit of doubt is all.


 

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