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Pricing sets

Started by Anita Potter, September 02, 2013, 22:09

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Anita Potter

I'm starting to put up zipped sets for sale.  I'm just wondering about pricing strategies since doing this is rather new to me.  Is there a baseline standard as far as price per image in the set or is it priced based on what the set is?

I'm wondering because I don't want to underprice nor do I want to overprice.  Any personal insight or links to articles would be most helpful.

Thanks.

Anita

Redneck

What would be the benefit of offering zipped files in comparison to "Collections"?

LesPalenik

#2
I'm wondering about the actual need for the collections or grouped files.

Especially in view of the fact that one of the Symbio features is the display of similar images from other sellers. In contract contrast to conventional agencies where a buyer can easily aggregate images from multiple authors and pay for all of them in one transaction, on Symbio network he could see images from multiple sellers but would need to pay separately to each seller.

As a buyer I would rather buy the best images from multiple sellers than getting a fixed package from one. But since I am not a buyer, I'm really curious how this will work in practice.
Let us know about your experience.


ShazamImages

Quote from: Redneck on September 03, 2013, 14:19
What would be the benefit of offering zipped files in comparison to "Collections"?

I would have thought that collections would have been zipped (to make them smaller and more efficient for downloading), but I haven't upgraded to the newest version and don't know much about either at this point.
My Direct Sales Website: ShazamImages

LesPalenik

If we are talking about jpg files, I don't think that zipping would yield any noticeable savings in space.

Redneck

Quote from: LesPalenik on September 03, 2013, 14:37
I'm wondering about the actual need for the collections or grouped files.

Especially in view of the fact that one of the Symbio features is the display of similar images from other sellers. In contract to conventional agencies where a buyer can easily aggregate images from multiple authors and pay for all of them in one transaction, on Symbio network he could see images from multiple sellers but would need to pay separately to each seller.

As a buyer I would rather buy the best images from multiple sellers than getting a fixed package from one. But since I am not a buyer, I'm really curious how this will work in practice.
Let us know about your experience.

I believe "Collections" are a fantastic sales tool. Every image can be purchased separately or all images of a "Collection" can be purchased as a set at a very attractive bulk rate. That's like pointing the potential customer to a better deal.
The difference to zip files is that the customer still has the choice of buying a single image or the entire set.

Imagine someone wants to write a story about pregnancy, or wants to build an entire website about it. A collection would be a perfect way to go to
1. save money
2. keep a layout
3. get enough image material

Take a look at this to get an idea: http://picturebreeze.com/stock/photos/image/young-family-expecting-baby-collection/

Anita Potter

I haven't upgraded either I'm at 2.5.6 the collections section is just in the premium upgrade correct?

I have them all up individually as well as sets.  I have fonts that I make and other things in a series.  One of my sets includes jpg and eps the other two are just jpg files.  That way if they don't want all of them they can still get them individually. 

ShazamImages

Quote from: Anita Potter on September 03, 2013, 18:09
...the collections section is just in the premium upgrade correct?

Yes, that is correct.
My Direct Sales Website: ShazamImages

cthoman

Quote from: Redneck on September 03, 2013, 14:57
Imagine someone wants to write a story about pregnancy, or wants to build an entire website about it. A collection would be a perfect way to go to
1. save money
2. keep a layout
3. get enough image material

I agree. I have set them up on my site as well. I wish I sold more of them, but it is nice when they sell.

http://www.mystockvectors.com/designfiles.php
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cascoly

I had been using zips for older collections I had previously sold on ebay; but from here i'll just use collections - they're much easier to set up and maintain:

http://cascoly-images.com/pix/image-collections-cascoly/

--you can easily add or delete images
-- you can offer the collection in multiple sizes

I offer collections at deep discounts.  Since most buyers would only buy 1 or 2 images, the collections have to be attractively priced. 
Steve Estvanik 
travel & photo blog https://cascoly-images.com