Review Process and Outcomes

Canva reviews Creator performance against the Content Performance Criteria about every 3 months. We use automated tools and machine learning to help us understand how users interact with content and how it performs alongside similar work in the library (as described above). These tools help surface trends, but they don't make the final call — a human always reviews and confirms any decisions about a Creator account. Every Creator is reviewed for two consecutive review cycles, a total of around 6 months, before any action is taken. Reviews look at overall trends and consistency, not single pieces of content, and compare Creators within similar categories to ensure parity and fairness.

If a Creator's performance falls below expectations, Canva will:

    Take reasonable efforts to notify the Creator. At the email address they have associated with their Creator account or via the Service itself.
    Provide time to improve. After the first notification, the Creator will have one further review cycle to improve their production rate and content quality. They will be notified a second time if they fail to meet the Content Performance Criteria again in the next review cycle.
    Reassess the Creator's account. If they fail to meet the Content Performance Criteria for at least two evaluation cycles (about 6 months total), Canva may limit submissions, pause their account, or remove them from the program. If a Creator feels the evaluation doesn't reflect their work, they can get in touch with us. We'll happily take another look within our Standards.

https://www.canva.com/help/contributor-quality-participation-standards/

I understand they want to curate their library to keep things fresh, however, curation happens at the submission/reviewing stage. Shifting the responsibility for the performance of the content to the Creator is unfair and unjustified. It's THEIR job to sell their library, not mine.

If they want quality content and increased productivity from Creators, they should offer better royalties. Individual sales have steadily been declining anyway, due to changes at Canva beyond our control.

If our content doesn't perform well, they can remove it, but don't demand the Creator "improves" or increase productivity simply because you as agency fail to sell our content. There are many factors that come into play: upcoming AI trends, lack of marketing, increased competition of other agencies. That's THEIR responsibility, not ours.

Yet another agency with zero transparency. They use to be a good earner for me. Individual sales all but disappeared and there is no clear explanation of how applies and exports relates to earnings. My applies / exports continue to increase over time to an all-time high, yet my monthly earnings continue to decline month after month to such a point that it is not worth my effort to upload anymore. My only conclusion is that they use this lack of transparency to tweak the (secret) formula in such a way that they keep more of the money, while expecting us to simply accept whatever small earnings they report monthly without complaint.