Author Topic: iStockphoto Relaunch Sept. 17, 2013 (Read 29349 times)

Perry · « **Reply #51 on:** September 16, 2013, 15:56 »

Quote from: Sean Locke Photography on September 16, 2013, 15:50

Quote from: Monkeyman on September 16, 2013, 15:49
Haha... I was hoping for a brand new, fast site. All I got was a new logo.

At least it's fast.

At least it has got dots.

(Need to rebrand my avatar soon!)

tab62 · « **Reply #52 on:** September 16, 2013, 16:00 »

so it's sort of like selling a 'Yugo' car under the Cadillac Brand name....

Monkeyman · « **Reply #53 on:** September 16, 2013, 16:11 »

I guess the OP should change the title of this thread once again.

"I was hoping for a better site and all I got was this lousy logo." or something like that.

cidepix · « **Reply #54 on:** September 16, 2013, 16:14 »

Quote from: leaf on September 16, 2013, 15:08

considering they are selling video, audio, and vectors - the name istockphoto was perhaps a little dated.

how dated is fotolia then

Microstock Posts · « **Reply #55 on:** September 16, 2013, 16:27 »

Quote from: tickstock on September 16, 2013, 15:29

Quote from: Sean Locke Photography on September 16, 2013, 15:27
Quote from: cobalt on September 16, 2013, 15:17
Apparently they are just changing the logo, not the site: http://www.istockphoto.com/forum_messages.php?threadid=356290&page=1

What's the point of the period at the end? (no pun intended)

www.iStock.com

An indication of their direction? A full stop.

Shelma1 · « **Reply #56 on:** September 16, 2013, 16:41 »

The new logo sure hasn't helped my sales today.

tickstock · « **Reply #57 on:** September 16, 2013, 16:44 »

ShadySue · « **Reply #58 on:** September 16, 2013, 16:46 »

Quote from: Shelma1 on September 16, 2013, 16:41

The new logo sure hasn't helped my sales today.

Me too. The week has started almost as badly as last week ended.

wds · « **Reply #59 on:** September 16, 2013, 16:50 »

Quote from: Sean Locke Photography on September 16, 2013, 15:49

Quote from: tickstock on September 16, 2013, 15:48
istock period end of story, no more istockphoto. it shows a clear break with the past.

I might buy that. But that will lose meaning over time.

They might be trying to convey iStock "period" as if they are the only company "needed" or the only company "that matters".

wiser · « **Reply #60 on:** September 16, 2013, 17:13 »

Quote from: wds on September 16, 2013, 16:50

Quote from: Sean Locke Photography on September 16, 2013, 15:49
Quote from: tickstock on September 16, 2013, 15:48
istock period end of story, no more istockphoto. it shows a clear break with the past.

I might buy that. But that will lose meaning over time.

They might be trying to convey iStock "period" as if they are the only company "needed" or the only company "that matters".

That never occurred to me (a tad obscure), but I like your thinking. That would be a great agency pitch in the presentation of the new logo.

It also goes with the two ads. Giant white type on black background with periods at the end of full sentences.

wiser · « **Reply #61 on:** September 16, 2013, 17:14 »

Quote from: Monkeyman on September 16, 2013, 16:11

I guess the OP should change the title of this thread once again.

"I was hoping for a better site and all I got was this lousy logo." or something like that.

heywoody · « **Reply #62 on:** September 16, 2013, 17:35 »

Ticking all the boxes here..

Lose the visionary guys who built it and replace with bean counters - check

Transform a really good product into something mediocre to poor - check

Don't worry about customer service - it's the new business that's important - check

Workforce and suppliers have no importance and don't impact the bottom line - check

Don't worry about the actual problems, let's re-brand - check

I worked for a couple of companies like this and have seen plenty others.

tab62 · « **Reply #63 on:** September 16, 2013, 18:14 »

All I have to say is, "Show me the Money!"

jjneff · « **Reply #64 on:** September 16, 2013, 19:39 »

I like it as the photo part was way to limiting and not inclusive of all that iStock offers, the Getty Images brand actually worries me because buyers will always equate Getty with $$$. Nothing earth shattering here but a good move

Beach Bum · « **Reply #65 on:** September 16, 2013, 20:04 »

Quote from: Sean Locke Photography on September 16, 2013, 15:27

Quote from: cobalt on September 16, 2013, 15:17
Apparently they are just changing the logo, not the site: http://www.istockphoto.com/forum_messages.php?threadid=356290&page=1

What's the point of the period at the end? (no pun intended)

I actually like the new logo, but don't understand the period. Unnecessary.

fieldsphotos · « **Reply #66 on:** September 16, 2013, 21:36 »

Quote from: jjneff on September 16, 2013, 19:39

I like it as the photo part was way to limiting and not inclusive of all that iStock offers, the Getty Images brand actually worries me because buyers will always equate Getty with $$$. Nothing earth shattering here but a good move

I have to wonder if adding the Getty name below gets istock one step closer to being absorbed as just another Getty Collection like all the other photo houses Getty has bought in the past. Their Hemera collection (previously known as StockXpert) being a prime example.

oxman · « **Reply #67 on:** September 16, 2013, 21:38 »

Here is how I would change it. This works better for ads and general promotion in communicating what they do for new customers and many may not know IS sells audio.

They can add the "by Getty Images" in the ads or text but let the logo stand alone. And kill the TM. Not needed and in the wrong place anyway.

The IS aqua for the "i" works well and makes the design more stylized.

The ads shown on that link are horrible. Is there a creative director in the house? Too much myopic thinking and assuming too much of the viewer. Most will just not get it.

Also if this is a new campaign launch, what is new? Give me reasons to want to buy from IS. What is presented as unique and different from the OLD iStockphoto we all know? They should talk about the unique "only from iStock" offering. Because all of the other microstock sites are just moving all the same content. There is no real inventory for them. Is the site faster? Easier to navigate? Better pricing? Don't give me just vague obscure meaningless headlines.

But at least Getty is making changes and I credit them for that. I would just like a little more refinement and cleaner thinking.

Tryingmybest · « **Reply #68 on:** September 16, 2013, 21:43 »

Quote from: Red Dove on September 16, 2013, 14:44

I wish them well for everyone's sake.

I've a deep mistrust of rebranding as it often looks like someone decided a t*rd might not look like a t*rd if you present it in a nice box tied off with a pink ribbon.

Ha! That's a good one. Reminds me of this cartoon I made recently:

dhanford · « **Reply #69 on:** September 16, 2013, 21:52 »

I'm certain I'm wrong, but I'd like to think of the 'period' on the iS logo as a sign of good faith to those who are in the Partners Program. As in, the Partners Program payouts should be like a regular menstrual cycle. Like, "I get my Partners Program payout on the 15th of every month, PERIOD."

leaf · « **Reply #70 on:** September 16, 2013, 22:00 »

I think the period balances out the dot on the i in the front.
perhaps also subtly tries to imply that you don't have to look any farther for what you are looking for. istock - period.

tickstock · « **Reply #71 on:** September 16, 2013, 22:04 »

mlwinphoto · « **Reply #72 on:** September 16, 2013, 23:35 »

So, a new logo is supposed to bring buyers back? Good luck with that......I hope it works, but I think buyers are smarter than that.

tickstock · « **Reply #73 on:** September 16, 2013, 23:46 »

BaldricksTrousers · « **Reply #74 on:** September 17, 2013, 00:50 »

I wonder how much the logo cost them. I'll bet it wasn't cheap even though it could have been produced by the office junior.

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Author Topic: iStockphoto Relaunch Sept. 17, 2013 (Read 29349 times)

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Perry

tab62

Monkeyman

cidepix

Microstock Posts

Shelma1

tickstock

ShadySue

wds

wiser

wiser

heywoody

tab62

jjneff

Beach Bum

fieldsphotos

oxman

Tryingmybest

dhanford

leaf

tickstock

mlwinphoto

tickstock

BaldricksTrousers

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