Well, you can go by the idea that any microstock image with a regular license would be ok to use, and that's basically a dollar.  Or go the more RM route, with a higher price, since you're having to custom write a license and deal with him, and visit Getty or Alamy to price it out.  Maybe a hundred or two?

Thats cool!

Id go for a credit above cash

Dont get me wrong, make them pay, but include a credit, which opens other doors near future. Its a tangible feather in your hat as long as you have copy of their show.

Television is not quite dead yet at all and tv producers are like ducks, they follow each other. Sell more of such scenery with a credit.

I actually think you are looking at a Rights Managed situation and you need to get more information to price it. Firstly, though, it depends how unique your image is. If it is not very unique, Sean's suggestion of $100-200 might be fine. You want to know how many viewers this will get, duration of the run, duration of image use in the show, size of image, potential use in other related materials, etc. To give you some idea, we would typically sell the one-time 5 second use of an image on a Canadian TV show for around $350 on a fairly non-unique image. (This price is heavily discounted because they used a lot of our images.) 

I found this site a while back that was interesting. It's not specific to what you're looking for, and I'm not sure how accurate it can be, but you might check it out and see if it helps at all.

newbielink:http://photographersindex.com/stockprice.htm [nonactive]

I'd be interested to see what others think of the page.

-D

It's a religious channel featuring " Dr Charles Stanley"  that sells tons of products: dvds, etc.  I can guarantee you they have $$. https://store.intouch.org/