27.32, including one 13 dollar sale via getty

lots of really old files still selling

had a little jump up pos 3630

With 37 downloads and 34 dollars yesterday was a lot better

Weekly rank down to 4120, I hope it picks up again this week.

30 dl were in the Euro time zone.

US zone is very weak.

I hope this is not the beginning of the recession in the USA.

Easter is picking up a little but most sales were very wide spread, some backgrounds, some christmas, some people and even flowers.

Now 8000 files.

One of my goals for the year is to strongly increase evergreen content to have more stuff that sells all year round instead of just the holiday images.

That and more videos.

It was a really slow week, just yesterday was a little better.

There are customers who pay to see „everything“. Agencies have internal search options to include content from all their partners or companies they own.

This how Shutterstock customers also buy exclusive pond5 content.

I don‘t know how it works in detail, but there will be customers paying to be able to see all istock, all getty, all shutterstock, all p5 exclusive etc…

So without merging the companies, they can all upsell higher licensing plans with access to more files, especially exclusive files.

Who pays for an exclusive file?

Usually they have less sales, then indie content, it is a cheaper way than traditional rights managed.

On istock the quality is also often very good, lots of high quality lifestyle being produced by exclusives.

Also getty puts out briefs and producers can try to fill that. An indirect work for hire system that at the same time fills gaps in the overall collection.

Shutterstock and getty are no longer competing against each other, so hopefully prices can rise.

Adobe has the balance of having a very large ai collection.

Exclusive content at higher prices keeps selling, so obviously there is a market for it.

Not every customer wants ultracheap.

I have sold the most mundane smartphone images for sometimes really high prices, especially when the content on eyeem was exclusive.

What has changed is that the creators cannot simply go exclusive with one click.

That is a drastic "words on a website" change.

There are still plenty of people who make a full time living as istock exclusives.

Especially with a merger of getty, istock, shutterstock, pond5, envato and others going exclusive can make a lot more sense.

If they offer a unified upload system, then you just send to istock and they distribute at much higher prices, access to the getty macro collections and higher royalties.

You are making the mistake of ignoring reality.

The "multitude of agencies" is over.

It is now either adobe or getty, with a few smaller places like alamy, deposit..but they do not my themselves produce a full time income.

The exclusives make more than double what an indie makes,  often it is even triple the revenue, the base price is so much higher.

So after a merger, it might be a lot more lucrative to go exclusive with istock for photos.

It is a really slow week. Unfortunately I have not been able to upload much due to family obligations.

I try to do at least 2 files a day to always have something going live.

Really a very slow week.

This article was posted by Primus1 in the pond5 forums.

Very optimistic for the future of video.

https://www.verifiedmarketreports.com/product/stock-video-market/

STOCK VIDEO MARKET INSIGHTS
Stock Video Market Market was valued at USD 4.5 Billion in 2022 and is projected to reach USD 10.8 Billion by 2030, growing at a CAGR of 13.5% from 2024 to 2030.

The stock video market has emerged as a dynamic sector within the broader media and entertainment landscape, driven by the rising demand for visual content across various platforms. This market encompasses the creation, distribution, and monetization of video clips that can be licensed for commercial or personal use. With the proliferation of digital media, businesses, marketers, and content creators are increasingly tuing to stock footage to enhance their storytelling capabilities. As of 2021, the global stock video market was valued at approximately $2.57 billion, with projections indicating substantial growth. The market is expected to reach around $5.36 billion by 2030, reflecting a compound annual growth rate (CAGR) of 8.7% during the forecast period.

This growth is largely fueled by technological advancements that have made high-quality video production more accessible. Platforms such as Adobe Stock, Shutterstock, and Pond5 have democratized video content creation, allowing even small businesses to leverage stock footage in their marketing campaigns. In addition, the surge of social media platforms has accelerated the demand for engaging video content. According to the Interactive Advertising Bureau (IAB), video ad spending in the U.S. reached $13.4 billion in 2020, underscoring the growing importance of video as a marketing tool. As more companies recognize the value of visual storytelling, the stock video market is poised to flourish.

A significant aspect of this market is the concept of stock footage, which refers to pre-existing video content that can be used by filmmakers, advertisers, and businesses. Stock footage can save time and resources in production, providing an efficient solution for those looking to produce high-quality content without the extensive costs associated with traditional filming. The increasing availability of diverse and high-quality stock footage collections has made it easier for creators to find the perfect visuals that align with their narratives, thus further driving market growth.

Application across industries has also been a critical factor in the stock video market's expansion. Sectors such as advertising, education, and entertainment utilize stock videos to enhance their projects. For example, advertisers use stock video clips to create engaging promotional content, while educational institutions incorporate stock footage into e-leaing materials to provide a richer leaing experience. Furthermore, the rise of remote work has led to increased demand for video conferencing tools, with platforms integrating stock video options to improve user engagement. This broad applicability signifies that the stock video market will continue to thrive as industries increasingly adopt visual content as a primary communication medium.

STOCK VIDEO MARKET KEY TAKEAWAYS
Regional Contribution in 2023: North America accounted for 30% of the total revenue, followed by Asia Pacific at 28%, Europe at 25%, Latin America at 10%, and Middle East & Africa at 7%. Asia Pacific emerged as the fastest growing region, driven by industrial automation and technological advancements.
Market Performance by Type: Non-contact Type held the largest share with 58% of the market, while Contact Type accounted for 42%. The Non-contact Type continues to dominate due to its precision and ability to measure complex geometries.
Fastest Growing Sub-segment by Type: The Non-contact sub-segment is expected to grow at the fastest rate during the forecast period, fueled by its advancements in optical and laser-based technologies.
Key Applications Breakdown: The Automotive Industry led the market share in 2023, accounting for 35% of the total revenue, driven by the need for precision in vehicle manufacturing.
Fastest Growing Application Segment: Aerospace and Defense is projected to be the fastest growing application segment, driven by increasing demand for high-accuracy measurements in aircraft and defense components.
Others Segment: Other industries combined contributed 15% of the total revenue, with emerging sectors such as medical devices and consumer electronics showing potential for growth in the coming years.
STOCK VIDEO MARKET DYNAMICS
The stock video market has seen remarkable growth over the past few years, fueled by the rising demand for video content across various industries. As businesses increasingly adopt digital marketing strategies, the need for high-quality video assets has surged. According to the U.S. Bureau of Economic Analysis, the overall digital media market was valued at $220 billion in 2021, and the stock video segment is anticipated to capture a significant share of this burgeoning market. With the proliferation of social media platforms, content creators, marketers, and businesses are continuously seeking engaging video content to connect with their audiences.

The stock video market is characterized by a dynamic interplay of factors influencing its growth trajectory. Among these, stock footage has become a vital component in the video production process, offering a cost-effective solution for creators who require high-quality visuals without the expenses associated with custom shoots. This trend has empowered even small businesses to enhance their marketing strategies through visually compelling content. In addition, advancements in technology have enabled smoother access to stock video libraries, fostering a culture of creativity and innovation within the industry.

MARKET DRIVERS
One of the primary drivers of the stock video market is the exponential growth of online video consumption. The Cisco Annual Inteet Report predicts that by 2022, online videos will make up more than 82% of all consumer inteet traffic, highlighting the critical role video plays in contemporary digital marketing. Furthermore, the rise of social media platforms like TikTok, Instagram, and YouTube has heightened the demand for diverse video content, prompting businesses to invest in stock footage to keep pace with audience expectations.

Another significant factor is the increasing accessibility of high-speed inteet and mobile devices. As more users gain access to reliable inteet connections, the consumption of video content continues to rise. According to Pew Research Center, around 85% of Americans own a smartphone, which serves as a primary medium for viewing videos. This accessibility encourages more content creators to leverage stock video libraries, thereby driving market growth.

MARKET RESTRAINTS
Despite the promising growth, the stock video market faces certain restraints. A key challenge is the saturation of the market with low-quality stock footage. As many platforms have emerged, the influx of subpar content can overwhelm users, leading to frustration and reluctance to utilize stock footage altogether. This situation creates a perception that stock video may not meet the high-quality standards expected by professional content creators.

Furthermore, issues related to copyright and licensing can deter potential users from investing in stock video services. The fear of inadvertently using copyrighted material without proper licensing can lead to significant legal consequences. As a result, some businesses may hesitate to fully embrace stock footage as part of their content strategy, impacting overall market growth.

MARKET OPPORTUNITIES
The stock video market is poised to seize several opportunities for growth. One promising avenue is the expanding demand for niche content, such as localized footage catering to specific cultural or geographical demographics. As businesses strive to resonate with diverse audiences, there is a growing need for tailored video content that reflects local customs and values. This trend opens up avenues for stock video providers to develop specialized libraries, catering to the unique demands of different markets.

Additionally, the increasing popularity of virtual and augmented reality (VR/AR) presents significant opportunities for stock video companies. As industries explore the potential of immersive experiences, stock footage can play a crucial role in creating compelling VR/AR content. By adapting their offerings to include 360-degree videos and other innovative formats, stock video providers can tap into this burgeoning market.

MARKET CHALLENGES
In navigating the stock video landscape, several challenges persist. A primary challenge is the need for continuous innovation and adaptation to changing consumer preferences. The fast-paced nature of digital marketing means that trends can shift rapidly, and stock video companies must stay ahead of the curve to remain relevant. This includes regularly updating their libraries with fresh, high-quality content that aligns with current marketing strategies.

Additionally, maintaining competitive pricing while ensuring quality can be a balancing act for stock video providers. As more players enter the market, price wars may ensue, potentially undermining the profitability of established companies. To combat this, firms must emphasize the value and uniqueness of their offerings, ensuring they deliver compelling content that justifies their pricing structures.

REPORT COVERAGE
ATTRIBUTES   DETAILS
STUDY PERIOD   2023-2033
BASE YEAR   2025
FORECAST PERIOD   2026-2033
HISTORICAL PERIOD   2023-2024
UNIT   VALUE
KEY COMPANIES PROFILED   Adobe Inc,Footage Firm Inc,Getty Images Inc,Pond5 Inc,Shutterstock Inc
SEGMENTS COVERED   By Content Type Segmentation - Corporate Videos, Educational/Instructional Videos, Nature And Wildlife Footage, Event Videos (Weddings, Parties, Etc.), Travel And Adventure Clips
By Usage Purpose - Marketing And Advertising, Social Media Content, Film And Television Production, Corporate Training And Internal Communication, Documentaries And Stories
By Video Length - Short Clips (Under 30 Seconds), Medium Length (30 Seconds To 2 Minutes), Long Form (2 Minutes To 10 Minutes), Extended Content (Over 10 Minutes)
By Audience - Businesses And Corpors, Freelancers And Independent Creators, Non-Profit Organizs, Educators And Academic Institutions, Influencers And Content Creators
By Style And Genre - Animated/ Motion Graphics, Documentary Style, Vlog And Lifestyle, Drone And Aerial Footage, Timelapse And Slow-Motion Videos
By Geography - North America, Europe, APAC, Middle East Asia & Rest Of World.
TOP STOCK VIDEO MARKET COMPANIES
The competitive landscape of the Stock Video Market offers a comprehensive analysis of key players. It includes insights such as company overviews, financial performance, revenue generation, market potential, research and development investments, new market strategies, regional presence, strengths and weaknesses, product launches, product range, and application leadership. These data points specifically pertain to the companies' activities and focus within the Stock Video Market. Some of the major players operating in the Stock Video Market are:

Adobe Inc
Footage Firm Inc
Getty Images Inc
Pond5 Inc
Shutterstock Inc
STOCK VIDEO MARKET SEGMENTATION
BY CONTENT TYPE SEGMENTATION
Corporate Videos
Educational/Instructional Videos
Nature and Wildlife Footage
Event Videos (Weddings, Parties, etc.)
Travel and Adventure Clips
BY USAGE PURPOSE
Marketing and Advertising
Social Media Content
Film and Television Production
Corporate Training and Inteal Communication
Documentaries and Stories
BY VIDEO LENGTH
Short Clips (under 30 seconds)
Medium Length (30 seconds to 2 minutes)
Long Form (2 minutes to 10 minutes)
Extended Content (Over 10 minutes)
BY AUDIENCE
Businesses and Corpors
Freelancers and Independent Creators
Non-Profit Organizs
Educators and Academic Institutions
Influencers and Content Creators
BY STYLE AND GENRE
Animated/ Motion Graphics
Documentary Style
Vlog and Lifestyle
Drone and Aerial Footage
Timelapse and Slow-Motion Videos
BY GEOGRAPHY
North America
Europe
Asia Pacific
Middle East & Africa
Latin America

500 files a month, wether it is video or images can be generated really well if you do two to three people shootings a month.

Alternatively maybe somebody with a good workflow for food photography/video, who has a good standing set up in the studio and just cooks through 2 recipes a day (one soup, one dessert, main meal and appetizer...). Sometimes also with an assistant or a family team.

Then I spoke with someone who has a large port with mostly editorial content and also travels a lot (retired). He is not that selective with his  editorial videos but has higher prices on pond5 (most content is exclusive there) and it works really well for him.

His goal was always at least 500 clips a month and very often he reaches 700 or more.

This is not his port but someone who works in a similar way with a different type of content.

Although this producer might also have a team working for him. Now with over 130 000 files.

https://www.pond5.com/de/artist/rajastills

Nearly every day rajastills posts sales in the pond5 sales thread. So it is a very stable income with very nicely put together daily life shots, many editorial.

I will be making a focus of "hands doing something", hopefully not just with my hands and lots of little clips that are easy to cut into a larger theme.

With a quality more for social media or blog posts, not a starwars cinematic production.

I look at the pond5 sales thread every day and also share my own sales...if I have them...for fairness.

The thread is biased towards editorial because that is more difficult to copy.

https://www.pond5.com/de/community?thread=8135844&page=1428

The biggest content missing are nicely done model released people anything clips.

However, with people you really need to get it right.

So I am thinking mostly hands doing things and maybe occasionally a friendly face with acting experience. Longterm I would like to find a few local hobby or maybe retired actors to work with for regular shootings.

Blackboxglobal offers the ability to add royalties for team members. So a fixed royalty percentage could be agreed with an actor and then building up a portfolio also becomes part of their retirement plan.

But that phase is the next step, maybe for 2026.

For now just process what I already have and get into the habit of maybe 100 clips a month.

Yes, this game is no fun if you hold out.

Get ranked!

@pace always so impressed with how video sales give so much better results with lower sales and rankings.

I will absolutely upload and create more videos.