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Messages - Shelma1
Pages: 1 ... 86 87 88 89 90 [91] 92 93 94 95 96 ... 116
2251
« on: June 21, 2014, 09:57 »
.
2252
« on: June 20, 2014, 16:27 »
Is PP over? If so, something seems to be wrong. No sales reported for me at all on the 3rd or 4th, and hardly any on the 31st in comparison to regular sales and the rest of the month.
2253
« on: June 20, 2014, 11:53 »
So far so bad. PP is almost over and it's a HUGE drop from April for me. I'm hoping subs sales help, but I'm not too optimistic.
2254
« on: June 20, 2014, 10:13 »
I've never gotten as far as voting...can't even get to any poll to vote on it.
Anyhoo, best of luck. Great initiative.
2255
« on: June 19, 2014, 21:22 »
I do as well.
2256
« on: June 19, 2014, 21:21 »
Strange. Which browser are you using? I've been looking at the site for almost 4 weeks straight and haven't experienced what you are describing. Anyone else having these issues? If so please let me know and we will try to diagnose the cause. Shelma if you could add a bit of detail. The text at the top is small but the rest should be quite large.
I've looked at it both on my MacBook Air and my iPad. Safari.
2257
« on: June 19, 2014, 20:03 »
Nice idea.
Couple of things: The text is so tiny I cannot read it, and no matter how many times I try to get in to vote I don't get anywhere. I'm just taken back to the same page over and over.
2258
« on: June 19, 2014, 10:49 »
I've been receiving emails from them announcing a "new feature" that allows people to have their own work printed. Perhaps this is a way to get you to order 20 prints and have a "show?"
2259
« on: June 19, 2014, 07:57 »
It's really disappointing that the intellectual merit of what was said is not being debated here.
As an illustrator, I usually feel left out when I see most of these guys speak. What they are saying usually doesn't have a lot of relevance and kind of concerns me that I'm not part of the conversation. I'll admit that I didn't watch the whole video, but just a general observation.
I know what you mean...these guys discuss photography only, as if illustration doesn't exist. (That's what bugs me about Stocksy. Beautully curated work. Where are the illustrators in that scenario?)
2260
« on: June 18, 2014, 20:10 »
Unfortunately, this isn't really going anywhere. Neither of us knows what 10 ideas he's referring to. I can tell you why take umbrage to that statement, though: Because he's standing in front of a roomful of people whose only job is to come up with ideas, and he's telling them (not to diminish advertising, of course) that there are only 10 ideas in the entire world, without any form of proof or making any reference to where THAT idea came from.
2261
« on: June 18, 2014, 18:58 »
Tell that to people who need to advertise life insurance, cars with air bags, and funeral homes.  Having worked on a couple of life insurance accounts, I can assure you we want to sell death...or the fear of death...
I do not believe that you are selling death in this scenario. Or fear. Fear and death in this context are narrative scenarios. What you are selling is trust in the product.
I believe that in all cases the sell is a positive. The narrative may be a negative.
Watch the commercial Hegarty uses as an example at the end of his speech. Of course, in the end we want people to think in a positive way about the product...but we also know fear and negativity (and humor, relieving that fear) are what get attention. So the vast majority of that commercial is fear, fear, fear. Fear is a huge motivator. Of every species, really.
2262
« on: June 18, 2014, 18:39 »
Ironically I do think that sustainability should be on the list. But I think it probably comes under some other broader heading. And I cannot imagine any advertiser wanting to communicate a message of death per se. Anger, death, fear etc are not messages IMO - rather, they are narratives. For example an advertiser does not want to communicate death as a message. It's going to be used in a narrative about some other concept. Ditto fear, love, anger, frustration etc etc.
Eta: I suggested age - but that isn't a selling point either. It's a story. But I think trust should be on the list. I think advertisers sell trust.
Tell that to people who need to advertise life insurance, cars with air bags, and funeral homes. Having worked on a couple of life insurance accounts, I can assure you we want to sell death...or the fear of death...certainly the fear of what might happen to your loved ones after your death. Same with anti-smoking campaigns, for example. Overall, we see fear as the main motivator, which is what we'e been accused of for decades...preying on people's fears (of death, rejection, failure, etc.) and creating fear where there was none. But I'm glad you insisted on this debate, because in my Googling I found a great video of Hegarty boiling down the essence of what he loves about advertising, which is irreverence...and then taking us through a history of reverence vs. irreverence in art, and the struggles all artists have with client revisions. And a big contrast between this video and the OP's is Hegarty's humility...he acknowledges that advertising is trivial, after following directly behind a neuroscientist in giving his speech. https://www.youtube.com/watch?v=WXwT-gJhwG8
2263
« on: June 18, 2014, 17:18 »
Here are 10 off the top of my head. But at least 3 I think could be further reduced and all of the headings could be better defined.
Freedom & Individuality
Style, Grace & Beauty
Success / Failure
Health
Complexity & Simplicity & Purity
Progress
Age - youth and old age
Quality
Power
Sex
Fear? Anger? Life? Death? Love? Optimism/Pessimism? Faith? I was really hoping you had the definitive list, because Google as I might I can find no reference to the Hegarty quote or even reference to any quote that boils down all ideas or concepts to a list of ten. But overall, I found that in the video he comes across as arrogant and dismissive. For example, his claim that Getty came up with the idea of using animals as metaphors. Or something along those lines, really don't want to watch it again. Really? Getty came up with that? Nobody ever thought of that before?
2264
« on: June 18, 2014, 16:28 »
Then why don't you discuss the intellectual merit of what he said, rather than taking umbrage at us taking umbrage?
Ok. As an adverting creative, in what ways do you disagree him about it being possible to normalize the concepts down to, say, 10 key messages / themes ?
And why do you find that insulting ?
(10 seems a lot already. I think I can get to maybe 6 off the top of my head).
List the concepts.
2265
« on: June 18, 2014, 15:55 »
Well, I went back and suffered through the entire video, watching from the POV of an advertising creative, and I can't count the number of ways he insulted his audience (advertising creatives). From insisting everyone in the world communicates through images while writers making up half the creative department, to his statement that there are only ten concepts (really? What are they?), to telling advertising people at Cannes, who represent the most creative in the industry, that they need to go beyond cliches, to thinking photographers are more interested in having the glory of their work being published while payment is an afterthought...all I can say is wow.
Thanks for summing up so well.
IMO Shelma is choosing to interpret the talk in such a way so as to take umbrage. As are several other posters. I am quite certain that the audience did not view this with such negativity.
It's really disappointing that the intellectual merit of what was said is not being debated here.
IIRC John Hegarty made a similar point in Creative Review in the late 80s about concepts reducing or normalizing to fewer than 10. I think he said 8 but I cannot find the quote at the moment.
Then why don't you discuss the intellectual merit of what he said, rather than taking umbrage at us taking umbrage?
2266
« on: June 18, 2014, 14:24 »
Well, I went back and suffered through the entire video, watching from the POV of an advertising creative, and I can't count the number of ways he insulted his audience (advertising creatives). From insisting everyone in the world communicates through images while writers making up half the creative department, to his statement that there are only ten concepts (really? What are they?), to telling advertising people at Cannes, who represent the most creative in the industry, that they need to go beyond cliches, to thinking photographers are more interested in having the glory of their work being published while payment is an afterthought...all I can say is wow.
2267
« on: June 18, 2014, 12:25 »
This thread gives me an idea. I wonder if a vector file with an embedded photo would sell well. The buyer gets the design and the photography in one. Can't do it on Shutterstock. Might be an interesting slant for a new website, with collaboration between photographers and vector artists. (or someone who can do both.) maybe such a site exists already and I'm just clueless about it? I know it sometimes bumps up the sale of a photo if you "show" the designer how type might look in the white space. Perhaps I'll try it on my site with one of my crummy photos.
2268
« on: June 18, 2014, 11:29 »
What about those of us who do both? We would have to separate the earnings into two separate categories. It is doable but might change the photo results because we have reported total sales (of both photos and ilustrations) in past polls.
Hmmmm. Might become a problem for me at some point, but right now I'm making 99.999999% from illustrations.
2269
« on: June 18, 2014, 11:08 »
I slow down in the summer, but that's because the weather's nice and I'm outside. In winter I'm indoors anyway, might as well draw 10 hours a day. It's more productive than watching TV.
2270
« on: June 18, 2014, 11:05 »
I wouldn't mind seeing an illustration poll. It's entirely possible successful sites are different for illustrators. Maybe we could try it this month and see if we get enough votes for decent results?
2271
« on: June 18, 2014, 06:37 »
You get tons of emails from buyers every week and you don't direct them to your own website? I think that's the opportunity you're missing. Offer zip files with editable vectors!
I was when my Symbiostock site worked. Now I just direct them to the next best option.
You should try fixing it. More than 180 sites are working fine, including mine. Even if you offer to pay Leo a fee to fix it for you, you'll make that money back quickly if you're getting 100% of each sale. (Or aren't there other ways to create your own site, if not Symbiostock?) Chase (where I bank) now allows you to accept credit card payments online for a 2% fee. Haven't really looked into it.
2272
« on: June 18, 2014, 06:21 »
Oh jeez.
2273
« on: June 17, 2014, 21:00 »
You get tons of emails from buyers every week and you don't direct them to your own website? I think that's the opportunity you're missing. Offer zip files with editable vectors!
2274
« on: June 17, 2014, 16:05 »
Have you tried explaining the text is editable in the description? If so, has it resulted in more sales?
I think editable text would restrict your design options. I often do all sorts of funky things to my text (shadows, warping, grunge textures, etc.) that are done after expanding.
But I shy away from anything that creates more work unless it also creates more sales.
2275
« on: June 17, 2014, 11:35 »
I guess sales must really be down across the site...I just got an email offering 25% off.
Slooooow summer.
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