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Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)
« on: March 24, 2014, 12:03 »can you put it a little bigger and "reder"?
Still did not get through did it!
Entre Quotidienne ~ Soupe de Grenouille
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Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 24, 2014, 12:03 »can you put it a little bigger and "reder"? Still did not get through did it! Entre Quotidienne ~ Soupe de Grenouille 602
Shutterstock.com / Re: Over 200.000 new files added weekly :(« on: March 24, 2014, 11:45 »How do they drive prices through the floor when they pay out more than anyone else does? If I make more at the end of the day, I don't care what the per license price is. It's not even important. What matters is the total income. Again, it's about the bigger picture. Who else is going to pay me $1,000+ for a couple of snapshots of my kid in superhero costume? Not some fancy ad agency, that's for sure. Shutterstock has. I spent maybe five bucks making that photo! 603
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 24, 2014, 11:29 »Exactly and thats why you get up to 120 dollar these days.My word, this is not about not wanting a raise, this is about a Manhattan office. You say there hasnt been a raise, I say there were plenty. No however you CAN blame them for undercutting pricing to gain market share. You CAN blame them for self admittedly raising the content quality bar "dramatically" while keeping sub pricing stagnate for 9 years. I have posted this many times on the site. You have had many opportunities to read it and yet you ignore the in your face facts. It is absolutely clear to SSTK analyst that shutterstock has influenced the entire market by undercutting industry pricing for 10 years. Yet many contributors choose to ignore this fact and give shutterstock an industry pass. Jon and Key shutterstock stake holders openly admit that they know they can and should raise prices. But have intentionally been keeping sub pricing very low and intend to keep it very low to gain market share. You would have to be as blind as a bat, in severe denial or at the very least intentionally over looking these facts to not see or acknowledge this; while the founder of the company openly admits them to the world. Every year our expenses go up and every year as shutterstock grows; their growth strategy exerts greater pressure on other stock agencies to also under cut competitors when pricing buyer subscription packages to compete with shutterstock. Until the majority of frogs wake up and are willing to jump out of the broth it is a moot point to talk about pricing. I have stated here on MSG that shutterstock no long gets my best images because they have not earned them. See below. It is clear that they intend on ringing every cent they can garner from our hides. The strategy is a kin to running a horse with no water or hay until he drops, lacking what he needs to move on. Snip (Maybe In Your Face Highlighted Red will get through but I highly doubt it) Duck Swartz So whats changed in the marketplace thats giving you the opportunity to locate in the enterprise in a more, in a more robust way? Timothy E. Bixby - CFO The quality of the images has increased pretty dramatically over the past 10 years and as that now work keeps moving back and forth. The contributors 40,000 of them all over the world are constantly competing with each other. So in the past five years the contents gone up to a level where the biggest publishers in the world mediated either starting to notice that is price, these images are not only price well, but they are also similar to some images that they have paid thousands of dollars for and also had to be on the phone for an hour negotiating the license for that image. Snip Duck Swartz Talking about your present strategy longer term? Timothy E. Bixby - CFO We think we can raise the prices over the long term but were primary in the growth mode right now and we would like to continue to cover as much of the world as possible and take as much as growth in the business that we can before we play with the pricing level. We havent raised prices in many years and then been a great strategy so far to grow. Snip Jonathan Oringer - Founder, CEO & Chairman of the Board It still multiples. So it's order of magnitude whether it's if you look at us compared to other stock marketplaces like an iStock or others, it's two or three or four times more expensive to not use Shutterstock. If you look at the higher end sort of more traditional marketed might be 6 or 8 or 10 times more expensive. http://seekingalpha.com/article/1841072-shutterstocks-management-presents-at-the-goldman-sachs-us-emerging-smid-cap-growth-conference-transcript?page=2&p=qanda&l=last 604
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 19:41 »Sure, quality has been raised many times over. Both the quality of the cameras and the of the shooters' imaginations and creativity. But also, ease of use of the technology has also improved. In all seriousness, my photo shoots take mere minutes including post. And I still make a decent return. Micro will always be the place for my images that take minimal effort. Unless you're seeing a decent return for your expense, why would you do it? That's just bad business. Take it someplace where the return is proportional to the expense. There are places for it. They certainly will not give us a raise if we are perfectly happy to offer ourselves up as frog soup. As you can see I do not intend on letting them boil me and if more of us spoke out with our actions we would soon find that the micros would not be profitable without our investments. They could never afford to produce content themselves. Frog soup anyone? 605
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 19:23 »
If a company completely moves out the area, I would tend to agree with you on the ethical level. My experience on that involves companies who stay in the area and expand or grow in more affordable location. They do not abandon ship but use their resources wisely moving forward as they become more successful. Obviously shutterstock should always have a presence in New York. By the way this is shutterstock's Denver office. Poor guys I think shutterstock could spring for better digs, for this hard working crew. ![]() 606
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 19:03 »My word, this is not about not wanting a raise, this is about a Manhattan office. You say there hasnt been a raise, I say there were plenty. Give it a rest. Here is Yuris favorite photo in his gallery in 2005. I think the bar has been raised a bit since then and you are talking apples to caviar. The discussion is not even apples to oranges. There is no comparison in the quality of 2005 image standards to those sold today. What's your favorite picture in your gallery? ![]() http://submit.shutterstock.com/forum/viewtopic.php?p=58793&highlight=#58793 Another example of image quality from one of microstocks most successful contributors at that time http://submit.shutterstock.com/forum/viewtopic.php?p=56402&highlight=#56402 And here are Yuris 2005 thoughts on SS's new image quality bar. Snip This sites image standards has to balance with payout prices for quality pictures. As it is now, criteria for getting images approved have accelerated to a much stricter level but the payout is the same as before. Development in picture quality standards should guide payouts pr picture! http://submit.shutterstock.com/forum/viewtopic.php?p=54821&highlight=#54821 607
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 17:37 »
You guys are doing a great job of coming up with reasons your hard work and investments should not be earning a fair return.
Congratulations you seem to be more than willing to give the sites a free pass to pay us less. Microstock is the only business model where you will find folks arguing against a raise. The microstock free pass phenomenon resembles a useful metaphor for a destructive type of human behaviour. If you drop a frog in a pot of boiling water, it will of course frantically try to clamber out. However if you place it gently in a pot of tepid water and turn the heat on low, it will float there quite happily. As the water gradually heats up, the frog will sink into a tranquil stupor, exactly like one of us in a hot bath, and before long, with a smile on its face, it will unresistingly allow itself to be boiled to death. An example of the smiling-boiled-frog phenomenon, is provided by our own business model. When we slipped into the microstock cauldron, the water was a perfect temperature, not too hot, not too cold. At that time we could actually make money from photos on our hard drives taken with inexpensive point and shoot cameras ~ sans studio equipment. As the water in the cauldron slowly heated and microstock prices stayed stagnant or dropped; we frogs needed to pay for and produce far more content at much higher quality to compete. Our production expenses have gone up without commensurate compensation; yet we feel nothing but a pleasant warmth, and indeed in the beginning that's all there was to feel. A long time has to pass before the water begins to be dangerously hot, and this is especially true for sites which offer carrots in the form of longer new contributor bumps. For fully half of our microstock history, the signs of distress were less noticeable. The period was a productive time for us and centered around creativity, personal income and community building. But gradually, imperceptibly, signs of distress began to appear, like tiny bubbles at the bottom of a pot. If we take off our blinders we can perceive the signs of stress and see that the fire that was fervently burning under the cauldron. It's been burning there since the beginning, was burning after 10+ years and is burning today in exactly the same way it has been the last 8 years. Microstock was and is the great heating element for the crowd sourced revolution and unless we step up to protect our interests; the only winners will be the wall street robber barons. So yes lets offer them more free passes and ignore the fact that the water is scalding hot & the fire is burning under the cauldron. Lets just mop our brows, grind our teeth, produce more at greater quality and cost to our bottom lines. Let us give up on our work and our passion and say there is nothing we can do about it "It Is All Good, Isn't It Great" I have said more than my fair share on the topic. We have not had a raise in since 2008. Feel free to give the sites a pass and argue on about why we do not deserve fair compensation for our work. I will put a fork in it for now! 608
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 15:07 »Many agencies are offering files "from 15 cents" to customers, but still pay out a regular subs royalty to their artists. This is possible because the average customer never maximises their download option. This has been the case since subscription sites started, so I really dont understand what is new about that. It is an over 10 year old phenomenon. And they are doing this in response to? ![]() 609
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 15:01 »I am anything but fine with the sales drops that I and other mature portfolios are seeing on SS. Do I for one second think that is a result of their office location? Nope. The sites located in Mike carry on pimping pink flea stained pooches and gushing hyperbole about your earnings and profitable new business. You may be fooling yourself but very few of us buy your schtick. 610
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 14:33 »It is really not difficult to understand that if shutterstock/bigstock charges customers .16 cents per images or even less for teams subscripts there will be less $$$$$$ to contribute toward contributor royalties. How low is too low for you guys? Will .000001 cents be too low? That is where we are headed.Again, it hasn't happened, so why is this an issue for you? They have consistently kept commissions from decreasing at Shutterstock (I don't contribute to bigstock). Are you fine with the relatively recent .16 cents then? 611
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 14:29 »I am anything but fine with the sales drops that I and other mature portfolios are seeing on SS. Do I for one second think that is a result of their office location? Nope. The sites located in Lisa you have always been a voice of reason, however I think you are missing my intended point entirely. I think it takes some serious b@11s to think that shutterstock contributors should shoulder the cost of content production without price of living adjustments. It also takes some serious b@11s for a profitable company to keep pricing stagnant for 9 years without raising prices so that shutterstock could gain market share. If shutterstock wants to keep pricing low to gain market share, they should be the ones making the financial sacrifices, not us! And they could easily do that by making a few changes; as many companies who have far more revenue than shutterstock have done. I do not begrudge the company nice office space, I do take issue with the choices they have made to take market share and profit at the expense of our assets. The point that seems to have gone over a few heads is that it would be a win win for everyone if shutterstock chose to reduce unnecessary expenses and moving to a more cost effective business location would be "one" way to do that. 612
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 14:11 »I like my world to be simple, so I choose to ignore certain issues I am not able to change or have no interest in changing. The Shutterstock office location is one I choose to ignore. I'll pick other battles to fight. Each to their own. It is really not difficult to understand that if shutterstock/bigstock charges customers .16 cents per image or even less for team subscriptions there will be less $$$$$$ to contribute toward contributor royalties. How low is too low for you guys? Will .000001 cents be too low? That is where we are headed. 613
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 13:55 »Like I said, I just choose not to care about this silly upheaval about their office. You will hear me speak up when there is an issue I think it is worth it. I have taken plenty of action when I dont like what an agency is doing, and I speak with my images, by removing them. I have dropped PD, BS, DP, DT, Alamy and a few are on the watchlist such as FT and PD. Shutterstock is not on my list, thats all. I also have positives to share about shutterstock, however with so many focusing on the positives I feel talking about those is a moot point. Until that trend changes, I will focus on the challenges 614
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 09:45 »I like my world to be simple, so I choose to ignore certain issues I am not able to change or have no interest in changing. The Shutterstock office location is one I choose to ignore. I'll pick other battles to fight. Each to their own. I am sure shutterstock will be happy with your response. With so many of us willing to give them passes, it is no wonder they are charging as low as .16 cents per file to sell our images. If we do not value our own assets it is clear shutterstock will not either. The files I generate are worth more and I expect shutterstock to protect their value and operate the company in a manner which provides a fair living wage for those of us who have supported their success. I am not fine with the recent drops for older contributors and you should not be either, none of us are new for ever. 615
Shutterstock.com / Re: Shutter goes down again?« on: March 23, 2014, 09:26 »
This has been going on for a few years now. The question is, will we continue to discount these issues or will we step up to the plate and demand they address them.
Shutterstock gets more free passes than any company I am aware of. 616
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 23, 2014, 09:13 »To be honest, I've got more important things to worry about....and I find it bewildering that some of the posters here who moan about declining sales in numerous threads have the time to research and post reams of this stuff that they cannot influence or change. What a waste of precious time.Just like you taking your precious time to read the thread and post about them wasting their precious time. I have already gathered this info and more while earning a living wage outside of stock. As we all know our passions are not always the ones which pay the bills. That is especially true after SS flipped the switch on our files last March. For all the posturing about the vibrancy and advantages of New York. One would think that the millions of people living there would be able to generate more Fortune 500 companies which produced higher revenue. Some of us work for smart companies who do research such things and that information is used to drive and generate greater profit for the company! You can see this in the revenue bumps on the maps I offered. One thing I have found in life, is that if you ask questions and use your head the world is never as simple as it appears. 617
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 22, 2014, 23:44 »
In reality there are greater numbers of Fortune 500 and Fortune 1000 companies outside of New York. Austin and other non industrial locations are home to the majority of the Fortune 500 companies. In those locations you will find young, creative, high quality people who are more than happy living outside of London, New York and Zurich. They may even find a few interesting things to do outside of the Apple. While New York is a nice place to visit, I will pass on the nasty dose of air pollution that the city has to offer. Vibrancy is difficult when you are fighting crowds, chocking on smog and working 24/7 to pay your bills. http://tinyurl.com/k5y5h75 Topographical Map Of The U.S. Based On Revenues Of Fortune 500 Companies ![]() Topographical map of United States Population Density ![]() 618
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 22, 2014, 11:40 »Shelma we can agree to disagree. You have ties to the area while I do not and we are all entitled to our own opinions. I respect yours thou I do not agree with it. LOL Burning Flipside would never be the same 619
Veer / Re: Veer partners (again)« on: March 22, 2014, 11:13 »
Once again thank you for paying attention to business and sharing what you found.
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Shutterstock.com / Re: Small Business Team Subscriptions?« on: March 22, 2014, 11:11 »
Thank you for bringing this to our attention.
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Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 21, 2014, 16:28 »
Shelma we can agree to disagree. You have ties to the area while I do not and we are all entitled to our own opinions. I respect yours thou I do not agree with it.
I still belive that considering shutterstocks revenue; 13 million plus in one year is excessive spend for office space. There are are plenty of large companies in cheaper areas than Manhattan who agree with me and are relocating to better business environments http://tinyurl.com/q93cb5q In many cases it is not difficult for employees to understand that they would have a higher standard of life elsewhere. http://tinyurl.com/palnxzr It is not hard to understand Manhattan's lack of engineering talent when housing costs 444% more than other nice areas which offer a greater number high tech jobs. On a per capita basis, the New York area ranks 78th out of the nations 85 largest metro areas, with a miniscule 6.1 engineers per 1,000 workers, one seventh the concentration in the Valley. 622
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 20, 2014, 21:45 »I know some of you consider Shutterstock a "tech" company, but from my POV they're an "art" company. (Or a blend of both.) They license art to advertising agencies, design firms and publishers, and many of those businesses are based in New York. Oringer is from New York, and I'm guessing the majority of his NY employees are from the NY area as well. Why would you expect him (and them) to move away from family, friends, job, the place they grew up and went to school and started the business, to move somewhere elseif being in NY works for this business? 1. We forget that shutterstock does not produce any of the assets that they earn their livelihood from. They would not have any product to sell if we did not use our own funds to pay for and produce that content. We pay shutterstock to represent our assets and with that comes responsibility to the contributors as a whole to maintain the value of those assets. 2. I might agree with you if shutterstock charged anything near the prices that Manhattan ad agencies, design firm and production houses charge. Instead shutters charge as low as .16 cents per image for assets they did not pay for or produce themselves. They have not given contributors a raise in over 8 years yet they expect us to completely shoulder the increased production and business expenses we have seen each of those 8 or 9 years. 3. They expect to be able to capture market shared by driving the value of our assets down while paying for the most expensive office space, tax's, employee and company expenses in the United States. In the mean time our income on shutterstock has less purchasing power and we are starting to see producers like Yuri move to less expensive countries so that they can compete while shutterstock makes no effort to protect the value of our assets or to offer a fair living profit from our work. 4. Based on sudden drops in income more and more contributors are starting to believe that their work is getting less exposure while shutterstock uses skill feed, the Istock backlash and advertising to bring in larger quantities of images from new contributors who for a time will earn less in royalties. http://tinyurl.com/nkmkgwn 5. The long term price undercutting that shutterstock has purposely carried out to gain market share has develued our assets and affected the entire industry. Not just shutterstock contributors. Mike did a great job of putting the inequity of the situation into words regarding the search changes. "The change was very abrupt and since that change things haven't got back to what once were. It is true there is more competition, more files, etc., but those things didn't changed from one day to another. It's not "old vs new" ports, it's not trying to intimidate anyone or being jealous of the success of anyone. Is just being objective and calling things what they are. Yes, there are some contributors doing well and seeing monthly increases in their Shutterstock's earnings with their new uploads, but does that means things are alright? I think there's a chance if it wasn't for that big change that took place last year they would do even better with their current ports. Also, this is not about being negative. We could say "there's nothing we can do but keep uploading" and stop talking about it, but that's like saying "we're ok with everything here". We don't have to remain silent about things we find unfair, and frankly I don't want everybody to think "everything's alright at Shutterstock, all contributors are happy" because that isn't true." 623
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 20, 2014, 17:49 »How do you know anything about the reason why it all happened as it happened? You make it sound like it is all that simple. It isnt. How do you know it wasnt a strategic decision to do what they did? You have no knowledge of what happens on the inside whatsoever. So you cant say they would have been better off doing this or that. Well said, this article hits some of the high points you mentioned. The Surprising Cities Creating The Most Tech Jobs Snip http://www.forbes.com/sites/joelkotkin/2013/11/20/the-surprising-cities-creating-the-most-tech-jobs/ To determine the metro areas that are generating the most tech jobs, Praxis Strategy Group examined employment data in two different categories. Half our ranking is based on changes in employment at companies in high-technology industries, such as software and engineering. Half is based on changes in the number of workers classified as being in STEM occupations, which captures tech workers who are employed in industries not primarily associated with technology, such as finance or business services. We ranked the 52 largest U.S. metropolitan statistical areas by the growth in tech employment from 2001 to 2013, as well as for their more near-term growth from 2010 to 2013 to give credit for current momentum. We analyze job creation trends in the nations 52 largest metropolitan areas from 2001 to 2013, a period that extends from the bust of the last tech expansion to the flowering of the current one. We looked at employment in the industries we normally associate with technology, such as software, engineering and computer programming services. The four metro areas that have generated tech jobs at the fastest pace over the past 12 years are far outside the Bay Area, in the southern half of the country, in places with lower costs of living and generally friendly business climates. In first place: Austin-Round Rock-San Marcos, Texas, where tech companies have expanded employment by 41% since 2001 and the number of STEM workers has risen by 17% over the same period. Looking at the near-term, 2010-13, the Austin metro area also ranks first in the nation. The keys to Austins success lies largely in its affordability and high quality of life, both in its small urban core and rapidly expanding suburbs. Best known as the hometown of Dell, a host of West Coast tech titans have set up shop there in recent years, including AMD, IBM, Cisco, Hewlett-Packard, Intel and Oracle. Conversely Most large urban centers have not done particularly well in technology over the past decade. None of the three largest metro areas in the country New York, Los Angeles and Chicago made it into the top half of our rankings. New York, where any two nerds in a room can expect gushing media attention, clocks in at 36th. Some locals claim the city is now second to the Silicon Valley in tech, but that is widely off the mark. Since 2001, Gothams tech industry growth has been a paltry 6% while the number of STEM related jobs has fallen 4%. The chances of Gotham becoming a major tech center are handicapped not only by high costs and taxes, but a distinct lack of engineering talent. On a per capita basis, the New York area ranks 78th out of the nations 85 largest metro areas, with a miniscule 6.1 engineers per 1,000 workers, one seventh the concentration in the Valley. This means that tech growth is likely to be limited largely to areas like new media, which will be hard-pressed to replace jobs lost in more traditional information industries. Since 2001 newspaper publishing has lost almost 200,000 jobs nationwide, or 45% of its total, while employment at periodicals has dropped 51,000,or 30%, and book publishing, an industry overwhelmingly concentrated in New York, has lost 17,000 jobs, or 20% of its total. The prospects for Los Angeles-Long Beach-Santa Ana (38th) and Chicago-Joliet-Naperville (42nd) seem no better. Due in large part to the continuing shrinkage of its aerospace sector, the number of STEM jobs in the L.A. area is down 6.3% since 2001though tech industry employment has grown a modest 12%. For its part, Chicago has experience significant decline in both tech employment and STEM jobs over the past 12 years. 624
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 20, 2014, 15:44 »How do you know anything about the reason why it all happened as it happened? You make it sound like it is all that simple. It isnt. How do you know it wasnt a strategic decision to do what they did? You have no knowledge of what happens on the inside whatsoever. So you cant say they would have been better off doing this or that. I am sure the rest of the smaller micros are happy to see these developments. Maybe we should encourage shutterstock to spend more cash, it will give competitors a chance to do the opposite. If I were a competitor I would be relived they are taking this tact. Unless shutterstock is only in this for the short term and they intend on driving prices to the ground for everyone. If that is the case, it does not really matter what any micro does long term. Key shutterstock stake holders will know when to grab the money and run by cashing out when they feel they hit the SSTK ceiling. 625
Shutterstock.com / Re: Success Lessons from a Marketplace Master (Jon Oringer)« on: March 20, 2014, 15:24 »Thats not what I asked.You know Gbalex, you say a lot of stuff that makes sense. And I think you have me convinced that we could and should earn more than what we currently earn at Shutterstock. Your endless posting of the same quotes over and over probably worked. No I do not think they should fire employees. Business is rarely either or. Instead of moving to a new location, hiring more people and spending 10 million plus on tenant improvements & 3 million annual rent. They could have left the existing smaller office in place to serve clients in New York and also use that small location to house a sales team focused on the area. Going forward it would have been far more cost effective to move strategic parts of the company to a location which provided increased access to great employees as well as lower business and living expenses. Most high level executives travel between the main corporate office and regional offices. Jon already has a helicopter for travel Most large companies have their own fleet of planes for this purpose and spend time between offices. Instead of spending millions needlessly and having trouble procuring and paying the tech people they need to grow. A more strategic and cost effective strategy would have offered a competitive advantage for shutterstock while freeing up resources they could utilize to grow the business, increase royalties and maintain a fairer relationship with contributors. |
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