Quote from: Jo Ann Snover on June 06, 2023, 12:53
Agencies have expenses, the biggest one marketing & sales, but also hosting costs, site design & maintenance, payment processing, customer support, contributor support, inspection, legal, etc. That's why they get a cut of the license fees. If marketing was easy and cheap, all the self-hosting and contributor cooperatives over the years would have put the agencies out of business
Just as a quick response to this, I wanted to flag that the distributors we use are agencies themselves within those local territories, with all of the same elements you cite above. The whole reason we do this, despite being a global online business, is because very often these local agents have agreements with local customers that are set in stone and long established - simply meaning that without using them, the sales wouldn't be made to those customers via Alamy.
The distribution revenue amounts to around 15% of our total revenue and we make each territory a selective opt in. We get that the scheme isn't for everyone but the majority of our contributors do opt in and are then open to the additional revenue opportunity.
Best regards
James Allsworth
Head of Content

