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Author Topic: Political campaign video usage  (Read 590 times)

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« on: July 11, 2022, 03:22 »
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In the UK, our Prime Minister is stepping down and there are a number of Conservative Party MP's who are campaigning for his job. Some of them have released publicity campaign videos. I have noted that one of the candidates (Penny Mordaunt) has used a clip of mine that was bought through Shutterstock. The video can be seen here: https://www.pm4pm.com/. My video clip is designated for editorial use only. Is a political campaign video of this nature regarded as editorial?


« Reply #1 on: July 11, 2022, 03:50 »
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In the UK, our Prime Minister is stepping down and there are a number of Conservative Party MP's who are campaigning for his job. Some of them have released publicity campaign videos. I have noted that one of the candidates (Penny Mordaunt) has used a clip of mine that was bought through Shutterstock. The video can be seen here: https://www.pm4pm.com/. My video clip is designated for editorial use only. Is a political campaign video of this nature regarded as editorial?
I wouldnt have thought so, it's an ad. But I'm not sure. Would be interested to hear from someone better informed.

« Reply #2 on: July 11, 2022, 11:40 »
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Not quite sure where I would place a campaign video between commercial and editorial - bit in the middle in my opinion. However, be aware that in the terms Shutterstock can license an editorial image for commercial use "at their discretion". I think that's been the case for several years now.
Take a look at any editorial image on the buyers site. There's a note saying to get in touch if you want to use an image/clip for commercial purposes. Subject to agreement they offer Asset Assurance which indemnifies the buyer against any claims.


 

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