MicrostockGroup Sponsors


Author Topic: Shuterstock about to get eaten by Getty  (Read 4146 times)

0 Members and 1 Guest are viewing this topic.

« on: January 07, 2025, 07:41 »
+1
Not received the email from SS but the other side:


Quote
Dear Creator/Contributor,

As Getty Images approaches our 30th anniversary, we are excited to share the news that Getty Images and Shutterstock have announced an agreement to merge. The company will operate under Getty Images Holdings, Inc. The official press announcement can be found here.

Its important to note that it will take time for the transaction to close. The merger is subject to the satisfaction of customary closing conditions, including receipt of required regulatory approvals and the approval of Getty Images and Shutterstock stockholders. As a result, the merger is not closed, and each company will continue to operate independently in the interim, and it will be business as usual with respect to your relationship with Getty Images.

We are undertaking this merger in large part because we expect it to provide expanded reach for your content, support for new asset types and formats and enhanced support and tools to manage your work.

We believe in creativity. We believe in the power of imagery. We believe pre‑shot solutions represent an efficient and powerful tool for our customers.  We believe in the opportunity of AI, but the need to compensate creators for the use of their work. These beliefs will not change with the transaction.

Over the coming months, as we move to close, we are committed to sharing updates.

We thank you for sharing your talent, content and trust with Getty Images and we look forward to providing expanded opportunities and capabilities going forward.

Best wishes,

Craig Peters
CEO, Getty Images

Regulatory approval may take some time here.


tupungato

  • Europe
« Reply #1 on: January 07, 2025, 08:10 »
+4
Even if the merger is granted regulatory approval (I think it's likely), I don't think the Getty/iStock/Shutterstock websites would be merged anytime soon (if ever). They have somewhat different customer base. Their respective SEO and search result positions are too valuable to waste. Right now, Adobe would benefit most from full customer website merger of SS/iS.

« Reply #2 on: January 07, 2025, 08:23 »
0
Potential to loose 30% of my earnings if they merge to one website, basically my earnings are 30% SS, 30% iStock and 30% Abode, 10% Dreamtime, Pond5 etc.based on image sales only

« Reply #3 on: January 07, 2025, 09:38 »
+1
Even if the companies merge, I think their websites won't merge.

« Reply #4 on: January 07, 2025, 15:32 »
+2
I see that Getty is acquiring Shuterstock, which means that the Shuterstock board is selling their company. The merger name is nonsense, the letter clearly states that Getty will control everything.
I think that Shuterstock's revenue will fall, and the royalty percentage will be the same as Getty's.
This is bad news.

« Reply #5 on: January 08, 2025, 08:24 »
+1
I see that Getty is acquiring Shuterstock, which means that the Shuterstock board is selling their company. The merger name is nonsense, the letter clearly states that Getty will control everything.
I think that Shuterstock's revenue will fall, and the royalty percentage will be the same as Getty's.
This is bad news.

bingo!

SpaceStockFootage

  • Space, Sci-Fi and Astronomy Related Stock Footage

« Reply #6 on: January 08, 2025, 08:39 »
+4
I see that Getty is acquiring Shuterstock, which means that the Shuterstock board is selling their company. The merger name is nonsense, the letter clearly states that Getty will control everything.
I think that Shuterstock's revenue will fall, and the royalty percentage will be the same as Getty's.
This is bad news.

It's a merger. The letter doesn't clearly state that Getty will control everything. If the Shutterstock board were selling their company, then Shutterstock shareholders wouldn't own 45.3% of the shares of the new company after the merger... and there wouldn't be six Shutterstock board members on the board of the new company. Sure, Getty is getting the better end of the stick, but they're worth more so it makes sense. But hey, just make stuff up as you see fit... it's what we've come to expect by now, and we wouldn't have it any other way.  It's a refreshing reprieve from reality.   

« Reply #7 on: January 08, 2025, 08:51 »
+3
Interesting take on the Getty/Shutterstock news from the Millwaukee Independent

https://www.milwaukeeindependent.com/explainers/big-photo-getty-images-shutterstock-merge-3-7b-deal-form-new-visual-content-powerhouse/

So customers feel their situation was sidelined by the happy-talk from the two CEOs at yesterday's conference call:

"Representatives of Shutterstock have begun to offer reassurances to its subscribers, specifically telling the Milwaukee Independent that in the near term, nothing would change in how Shutterstock customers license images, videos, and other media. A company spokesperson also explained that there would be no immediate impact on how Shutterstock subscribers sourced, purchased, or managed content.

The merger is expected to offer customers more options to license content, as a benefit from the combined libraries. But despite belated efforts to reassure existing clients, the manner in which Getty Images and Shutterstock unveiled their deal has left some uneasy.

In many creative and editorial circles, the announcement sparked initial concern from businesses that rely on Shutterstock images. The fear is that the more expensive and stricter licensing by Getty Images would dictate massive changes.

Such apprehension was magnified by what critics say was an overly celebratory tone from the merging corporations by highlighting the revenue from their stocks, yet offering minimal public-facing information about the benefits to their customers.

Both companies put all their energy into celebrating the new massive value and stock revenue windfall, while completely omitting any message or information to their extensive customer base, said a consultant for a small nonprofit that relies heavily on stock photography via Reddit. That only escalates the fear that policies and pricing structures could shift with little warning. Its left people feeling anxious about how the transformation might jeopardize budgets or access to content.

More to read:

https://www.reddit.com/r/photography/comments/1hvq4np/getty_images_and_shutterstock_to_merge/

https://www.hollywoodreporter.com/business/business-news/getty-images-merger-shutterstock-1236103000/

https://www.fastcompany.com/91256130/getty-images-shutterstock-merge-3-7-billion-deal

The above article mentions competition from genAI images; both CEOs dismissed any impact on their licensing from genAI in the Q&A section of yesterday's conference call. Either they were just spouting the party line, or possibly that isn't really a major factor in deciding to merge?

"The merger comes at a time when companies that use still images are facing increased competition from images generated by artificial intelligence. The companies said Tuesday that they have complementary portfolios and that a merger will provide customers with a broader array still imagery, video, music, 3D, and other media."

There's a lot of overlap in the collections.

« Reply #8 on: January 08, 2025, 09:18 »
+4
Interesting take on the Getty/Shutterstock news from the Millwaukee Independent

https://www.milwaukeeindependent.com/explainers/big-photo-getty-images-shutterstock-merge-3-7b-deal-form-new-visual-content-powerhouse/

So customers feel their situation was sidelined by the happy-talk from the two CEOs at yesterday's conference call:

"Representatives of Shutterstock have begun to offer reassurances to its subscribers, specifically telling the Milwaukee Independent that in the near term, nothing would change in how Shutterstock customers license images, videos, and other media. A company spokesperson also explained that there would be no immediate impact on how Shutterstock subscribers sourced, purchased, or managed content.

The merger is expected to offer customers more options to license content, as a benefit from the combined libraries. But despite belated efforts to reassure existing clients, the manner in which Getty Images and Shutterstock unveiled their deal has left some uneasy.

In many creative and editorial circles, the announcement sparked initial concern from businesses that rely on Shutterstock images. The fear is that the more expensive and stricter licensing by Getty Images would dictate massive changes.

Such apprehension was magnified by what critics say was an overly celebratory tone from the merging corporations by highlighting the revenue from their stocks, yet offering minimal public-facing information about the benefits to their customers.

Both companies put all their energy into celebrating the new massive value and stock revenue windfall, while completely omitting any message or information to their extensive customer base, said a consultant for a small nonprofit that relies heavily on stock photography via Reddit. That only escalates the fear that policies and pricing structures could shift with little warning. Its left people feeling anxious about how the transformation might jeopardize budgets or access to content.

More to read:

https://www.reddit.com/r/photography/comments/1hvq4np/getty_images_and_shutterstock_to_merge/

https://www.hollywoodreporter.com/business/business-news/getty-images-merger-shutterstock-1236103000/

https://www.fastcompany.com/91256130/getty-images-shutterstock-merge-3-7-billion-deal

The above article mentions competition from genAI images; both CEOs dismissed any impact on their licensing from genAI in the Q&A section of yesterday's conference call. Either they were just spouting the party line, or possibly that isn't really a major factor in deciding to merge?

"The merger comes at a time when companies that use still images are facing increased competition from images generated by artificial intelligence. The companies said Tuesday that they have complementary portfolios and that a merger will provide customers with a broader array still imagery, video, music, 3D, and other media."

There's a lot of overlap in the collections.


This looks more like a take over than the presented "merger". Basically Shutterstock brings itself, Turbosquid, Pond5 and Envato on the Getty's plate.

« Reply #9 on: January 08, 2025, 10:28 »
+1
This looks more like a take over than the presented "merger". Basically Shutterstock brings itself, Turbosquid, Pond5 and Envato on the Getty's plate.
+100
 >:( >:( >:(

« Reply #10 on: January 08, 2025, 15:30 »
+6
Well, it cant get worse.  So far $6 this month on SS while Adobe is already at $80.

« Reply #11 on: January 08, 2025, 15:38 »
0
At this rate, Getty will soon buy Adobe.

« Reply #12 on: January 08, 2025, 15:40 »
+2
Well, it cant get worse.  So far $6 this month on SS while Adobe is already at $80.

Yes, same here.  My ShutterStock is earning about $3-$5/day so far this month.  Really bad.

Amazed how things can drop off a cliff so quickly.  Where did the customers go?  I guess Adobe.  Because it sure ain't Pond5.

« Reply #13 on: January 08, 2025, 16:25 »
+2
What happened to Shutterstock Inc share price? The euphoria didn't last long.

I see this as Shutterstock admitting defeat.

I thought after the 2021 stock coalition attempt that it didn't work out. Well turns out it did. Quite surprising to see that the number of irate contributors following the cash grab were themselves customers, or know customers personally or worked for customers who were large organization subscribers.

The message got out there and collectively a sizeable part of Shutterstock's customer base left, probably redirecting their business to Adobe, and thus never to return, and along with that, their share price and profits with it. 

Not that I think iStock is much better so I suppose this 'merger' is like birds of the same feather. 

« Reply #14 on: January 08, 2025, 17:13 »
+1
Well, it cant get worse.  So far $6 this month on SS while Adobe is already at $80.

Yes, same here.  My ShutterStock is earning about $3-$5/day so far this month.  Really bad.

Amazed how things can drop off a cliff so quickly.  Where did the customers go?  I guess Adobe.  Because it sure ain't Pond5.


Also had a comparatively bad day. In December for the same downloads, income would have been around twice as high.

However, my impression is that customers are definitely not running away from Shutterstock.

Only the new year reset sucks.

« Last Edit: January 08, 2025, 17:27 by RalfLiebhold »

« Reply #15 on: January 08, 2025, 17:31 »
+2
In the presentation file they said both companies together had only 1.4 million subscribers. Over 200 countries...

We are selling into an incredibly tiny market. I always suspected this, but it is interesting to get confirmation.

Piss of producers who are also often designers and recommend agencies to their clients,  then customers will leave.

Also customers follow the upload streams of good and interesting content.

Adobe is winning without changing anything, because they understand the producers are their partners, not their enemy.

I do see a little silver lining, Getty likes to raise prices.

If the competition from SS is essentially gone, prices can rise.

The downward pressure should be stopped, because they now even own envato.

But integrating these companies will keep them busy, which means Adobe can keep working with less competition.

« Reply #16 on: January 08, 2025, 17:43 »
+4

Adobe is winning without changing anything, because they understand the producers are their partners, not their enemy.


Indeed, very well said.


« Reply #17 on: January 08, 2025, 17:59 »
0
The other questions is how many relevant producers are there?

While in some places millions are registered on paper, actual producers who make the effort to understand the market, we are a small group.

Adobe understands these dynamics very well.

So did the old Shutterstock.

We are living in interesting times.

Which agency should we recommend?

Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« Reply #18 on: January 08, 2025, 18:27 »
+3
Maybe 3 years from now this will be considered a "good day at ShutterGetty"?

Here's my Jan 8 results...

« Reply #19 on: January 08, 2025, 19:14 »
+3
Maybe 3 years from now this will be considered a "good day at ShutterGetty"?

Here's my Jan 8 results...

I "sold" 2 video clips today on SS for $0.25 each. I cant wait to see sub cent videos on GettyStock in the future.

zeljkok

  • Non Linear Existence
« Reply #20 on: January 08, 2025, 19:40 »
+1
Similar here.   But I vote for "Getterstock" moniker

« Reply #21 on: January 08, 2025, 20:28 »
+8
don't you think "Gutterstock" makes more sense?

« Reply #22 on: January 08, 2025, 23:20 »
0
The industry has been dying since the creation of AI. I think what will happen in the next few years is that the biggest companies will start buying the smallest ones until only one company takes over the little market that is left...

« Reply #23 on: January 08, 2025, 23:52 »
+2
In the webcast about the merger both companies said ai had zero influence on sales and no loss occured. On the contrary their ai tools brought additional customers.

On Adobe the ai collection is a roaring success and many contributors make fantastic money with ai, while non ai ports report rising income as well.

Please stick to facts, not fantasy.

ss cut royalties drastically so produvers lost a lot of income.

As a result Adobe got recommended and preferred by the producer community.

zeljkok

  • Non Linear Existence
« Reply #24 on: January 09, 2025, 01:36 »
0
don't you think "Gutterstock" makes more sense?

Touche!

Stay safe down there tom


 

Related Topics

  Subject / Started by Replies Last post
3 Replies
3617 Views
Last post April 18, 2009, 03:26
by fotografer
13 Replies
6212 Views
Last post February 13, 2015, 13:52
by etudiante_rapide
8 Replies
11144 Views
Last post July 08, 2015, 12:53
by gcrook
15 Replies
6157 Views
Last post June 12, 2020, 10:20
by Uncle Pete
2 Replies
2375 Views
Last post December 07, 2021, 20:35
by KeremGo

Sponsors

Mega Bundle of 5,900+ Professional Lightroom Presets

Microstock Poll Results

Sponsors