Self hosted in the poll results is for people who have their own personal sites. A few make money but I think most people will find it difficult to make much more than they spend on hosting and advertising.
Hosting is cheap, and with a tiny bit of technical knowledge it's easy. Advertising is expensive. The only really successful ones are like Chromaco and a few others with a highly developed craft in a specific niche.
Is "Self-Hosted" out of business?
Just wondering since the link does not work here and I kind of wanted to explore it.
Thanks. 
Take those poll numbers as a grain of salt. Self hosted for example might have some revenues but, profits are going to be difficult to calculate on a monthly basis ... and I don't think people are reporting accurately anyways because, AdobeStock should be almost overtaking Shutterstock. lol.