in arctic he said just trying getting the last dollar till everything end up....shooting new content is useless relying on old files to earn still enough to survive...video ...everybody moving to video so it will be saturated in less time than photos,.....tha'ts it....by the way move to south afirca or eastern europe if you want to produce content at good price so maybe you can hope to break even...in 5 years probably he won't shoot at all.