Over the last 18 months, demand for exceptional content has continued to grow at an accelerated rate which is expanding the opportunity for Stock content creators and contributors. There are also questions about the impact of Generative AI. As the leader of Adobe Stock, I would like to address the expanded opportunities we see for our contributors, address the concerns we hear, and share an update on how we are approaching this to support creators. Part of this commitment includes the second Adobe Firefly Contributor Bonus, adding more robust moderation around the use of artist names and titles that reference another artist's style, and making it easier for anyone to flag potentially problematic content.
The increase in demand for exceptional content reaffirms our belief that the Stock contributor community of photographers, designers, illustrators, filmmakers, and multi-media artists of all kinds, are vital to the creative process and to Adobe. We are growing the opportunity for contributors and creators to potentially expand their earnings in multiple ways.
In addition to contributor earnings growing through Stock licensing and Content Missions, we are excited to issue our second Adobe Firefly bonus payment to Adobe Stock contributors in the coming weeks (in accordance with Adobes Generative AI Principles).
The 2024 bonus is based on photos, vectors, or illustrations approved between June 3, 2023, and June 2, 2024, as well as, for the first time, the all-time number of videos approved through June 2, 2024, and the number of licenses that all of those assets generated in the same 12-month period. You will receive an email in the coming weeks, if you are eligible for the Firefly bonus payment.
We believe that generative AI should be developed responsibly - and that starts with respect for creators rights and transparency in the Adobe Stock marketplace.
Over the last year weve made significant changes to our site, policies, and procedures to help identify and ensure transparency around generative content, clarify and amplify our policies around the use of generative AI, and create a collection that both meets our customers needs and helps to address creators concerns.
At Adobe, were deeply invested in evaluating and thinking carefully about how Generative AI is changing creative workflows and ensuring that it is ultimately a technology that improves creator productivity, unlocks human potential and serves creative careers.
Were committed to innovating responsibly, in partnership with creators, stock contributors and customers.
Click here to read Matt Smiths full blog post.
Kind regards,
Adobe Stock Contributor Relations