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Author Topic: Do you use social media to market your catalog?  (Read 1357 times)

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« on: January 18, 2016, 18:53 »
0
I'm curious if anyone uses social media for marketing their catalog? If so, what works?

What are other marketing strategies have you found useful?

Thanks,
Lathe


« Reply #1 on: January 18, 2016, 18:54 »
+1
No I do not. 

« Reply #2 on: January 19, 2016, 09:20 »
+3
No. I personally don't know anyone who buys stock photography. I have the sense that it would be a waste of my efforts.

« Reply #3 on: January 19, 2016, 09:46 »
+1
No I don't

« Reply #4 on: January 19, 2016, 09:51 »
+3
Nope. The market is business to business, so social media marketing is a bit pointless.

« Reply #5 on: January 19, 2016, 10:01 »
+1
I've tried promoting my personal photo site on FB. Lots of people "like" it, but none of them are photo buyers so it's a mostly pointless exercise.

Maybe if your social media consists of photo or video buyers the results would be different. But who has that kind of network?

« Reply #6 on: January 19, 2016, 13:08 »
0
Okay...so then the question is...do you do any marketing outside of whatever a curator might do?

« Reply #7 on: January 19, 2016, 15:14 »
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Social media is ineffective for a person up to a certain threshold of fame/relevance. Other marketing methods are becoming outdated as technology and society changes. Even blogging is becoming pointless. SEO, which I used to bank on, is mostly useless now for selling images -- only picture quality matters.

Point is  your skill is now your only marketing agent. Social media is a waste of time unless for fun.
« Last Edit: January 19, 2016, 15:24 by Mogwai »

« Reply #8 on: January 19, 2016, 16:16 »
0
It probably depends on what you are trying to market. For stock images only it might be a waste of time. I started pushing my facebook page a little more the past year and some good things have come out of it. I don't pay for advertising after realizing that most of the people you get that route don't participate on your page. My situation might be different because I live in a high tourist area, but the past year we've sold quite a few prints, calendars and had tons of offers for work, all through facebook. This week alone an Airline contacted me about images, also a charter company bought images. I share images and video from the local area so most of my page followers are interested in this area, including local business, gov't, villa owners. I get wedding, portrait photography and other random offers constantly which I don't do, so I recommend someone local. So, personally I feel it's worth it and it's kind of fun break from the mostly negative landscape of stock photos:) www.facebook.com/christianwheatleyphotography 


 

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