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Author Topic: Buyers Bailing on Istock  (Read 394702 times)

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« Reply #1200 on: May 04, 2011, 16:11 »
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@bunhill

That is very interesting. It would be very reassuring actually if the reason they didnt adapt sooner was because of short term shareholder influences, not a lack of market vision.

@disorderly

That is a very nice comparison. Although istock does continue to innovate/add new markets (editorial, Agency...)

I am not against V/A at all, just very worried about growth and losing buyers. They wont go to Thinkstock, they will go elsewhere. Here in Germany Fotolia seems to be the market leader. At least from my own personal impressions when looking at websites.

For myself, the best I can do is somehow find time to shoot. The drop in my portfolio is my own fault, not istocks. But with all the news and the V/A dominance of searches I wonder if I should try so hard to find time for it. If even Sean cant increase his income with 2000 new files (and probably lots of Vettas), what can I do?

I will not quit exclusivity, but maybe look at other things I can do with the studio.


« Reply #1201 on: May 04, 2011, 16:22 »
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The problems which they had run into were different. The problems were absolutely related to being a public company at at time when answering to stock holders expectations had become an hinderance to their focus on the future and also a big PITA. So much stuff was changing and looking over their shoulder to see what CNBC was saying might not have been the best way forward.

Huh? How do all the other thousands of publically quoted companies manage then? If you don't like answering to shareholders then give them their money back and take it private again. That's what Branson did for example.

What you fail to accept is that Getty have a lot of form over recent years in screwing up businesses (including their own). The reason they are now private is because the shareholders opted to sell out before the Getty management lost any more of their money for them. Getty simply refused to recognise changing times, technologies or markets until too late and insisted on doing things in the same old way that had once been successful. They are now applying their 'methods' to Istock too with what looks like disastrous consequences.

« Reply #1202 on: May 04, 2011, 16:23 »
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Here's a piece from Forbes that may apply.  It's about Microsoft and Apple and why, despite similar earnings and profit, the market thinks Apple's worth a whole lot more as an investment.  In brief, the idea is that once you stop growing, you start taking actions that shore up your balance sheet but don't do anything for the company's long term prospects.  Sound familiar?


Cracking observation Disorderly!

« Reply #1203 on: May 04, 2011, 16:48 »
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I am not failing to accept anything Gostwyck. I am not seeing this as a right or wrong thing. I don't have a vested interest and this is not team sports. I am not a Getty fan. Nor am I an un-fan. They seem to approach stock how other people approach financial markets. That is definitely interesting.

Getty was taken private. It did not fail. It simply failed to meet unrealistic expectations at a certain point. Go back and look at the reports from that time for clarification. Lots of good earners went private about that time.

I am neither supporting nor attacking anything. I am basically neutral but interested.
« Last Edit: May 04, 2011, 16:57 by bunhill »

« Reply #1204 on: May 04, 2011, 17:03 »
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Getty was taken private. It did not fail. It simply failed to meet unrealistic expectations at a certain point. Go back and look at the reports from that time for clarification. Lots of good earners went private about that time.

Of course Getty 'failed'. If I remember correctly the stock value went from about 90c to barely above 20c in little more than a year. That's the value the market placed on Getty not just their shareholders. When H&F popped up and offered a significant premium on the share price the shareholders grabbed it __ because their other option was to lose yet more money.

Being bought out on the cheap when the share price has fallen to the floor is most definitely 'failure'. The only way you can fail more than that is to so destroy a business that no-one will buy it at all.

« Reply #1205 on: May 04, 2011, 17:15 »
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@bunhill

That is very interesting. It would be very reassuring actually if the reason they didnt adapt sooner was because of short term shareholder influences, not a lack of market vision.

@disorderly

That is a very nice comparison. Although istock does continue to innovate/add new markets (editorial, Agency...)

I am not against V/A at all, just very worried about growth and losing buyers. They wont go to Thinkstock, they will go elsewhere. Here in Germany Fotolia seems to be the market leader. At least from my own personal impressions when looking at websites.

For myself, the best I can do is somehow find time to shoot. The drop in my portfolio is my own fault, not istocks. But with all the news and the V/A dominance of searches I wonder if I should try so hard to find time for it. If even Sean cant increase his income with 2000 new files (and probably lots of Vettas), what can I do?

I will not quit exclusivity, but maybe look at other things I can do with the studio.

I'm not so sure they are continuing to innovate.  hasn't editorial been available at other stock site for awhile now?  Isn't Agency just a move of Getty agency work to iStock?  and Vetta.. that may be innovative, but I think artistic type photos like Vetta have been available at Getty and other agencies for awhile now. Adding new categories and price points, they have done, yes.  But I dont think I'd call them innovative.  It seems to be slipping into desperation mode to save what they had. I think "innovation" left with Bruce.

« Reply #1206 on: May 04, 2011, 17:31 »
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This just doesn't seem like istock any more.  I wonder if someone will start a rival site that's like the old istock?  The previous owners might of singed something to stop them doing that but if so many people liked the old istock but can't get on with this one, I wonder if they might end up doing something to get back to the site they loved.

Too late. I think Shutterstock have already 're-invented' microstock ... by doing virtually nothing whilst all around were losing their heads.

Microstock was based on cheap images, all at the same price, selling in large volumes to a grateful public. As far as Shutterstock are concerned ... it still is.

And 123RF and Stockfresh. They seem to be maintaining the old model for the moment. Dreamstime is drifting away as well.

« Reply #1207 on: May 04, 2011, 17:38 »
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I'm not so sure they are continuing to innovate.  hasn't editorial been available at other stock site for awhile now?  Isn't Agency just a move of Getty agency work to iStock?  and Vetta.. that may be innovative, but I think artistic type photos like Vetta have been available at Getty and other agencies for awhile now. Adding new categories and price points, they have done, yes.  But I dont think I'd call them innovative.  It seems to be slipping into desperation mode to save what they had. I think "innovation" left with Bruce.

Exactly. What's innovative about mid-stock? It's a business plan that has been tried, and failed several times before ...*cough* iStockPro *cough* ...
« Last Edit: May 04, 2011, 18:34 by caspixel »

« Reply #1208 on: May 04, 2011, 17:51 »
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...Microstock was based on cheap images, all at the same price, selling in large volumes to a grateful public. As far as Shutterstock are concerned ... it still is.

And 123RF and Stockfresh. They seem to be maintaining the old model for the moment. Dreamstime is drifting away as well.

Where are you shopping these days (out of curiosity)? I applied to Stockfresh (which feels a lot like StockXpert did, unsurprisingly) as I thought it had some potential (even though it's early days). What do you like about 123rf as a buyer?

« Reply #1209 on: May 04, 2011, 18:33 »
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...Microstock was based on cheap images, all at the same price, selling in large volumes to a grateful public. As far as Shutterstock are concerned ... it still is.

And 123RF and Stockfresh. They seem to be maintaining the old model for the moment. Dreamstime is drifting away as well.

Where are you shopping these days (out of curiosity)? I applied to Stockfresh (which feels a lot like StockXpert did, unsurprisingly) as I thought it had some potential (even though it's early days). What do you like about 123rf as a buyer?

Simple pricing structure - 1, 2, 3 4, 5 and some pricier options for TIFFs and really huge files (which don't bother me). They do have a premium collection, but it is very clearly marked and you can exclude it. Credits at the lowest package are $1 = 1 credit and they go down from there. Unless I'm mistaken, it looks like contributors get a 50% royalty rate. Quality of photos looks to be the same as at the other sites. Search can return some irrelevant results sometimes, but I'll live with it.

« Reply #1210 on: May 05, 2011, 03:44 »
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Of course Getty 'failed'. If I remember correctly the stock value went from about 90c to barely above 20c in little more than a year. That's the value the market placed on Getty not just their shareholders.

The 2008 privatization valued the stock at $34. It had been trading at appx $24  and went to over $31 as the deal was announced. That's dollar$ not cents ! The previous year (2007) Getty had announced profits of $33 million up 43%. Profits were increasing but the stock price was falling. I've done the Googling :)

The stock had been taking a hammering on the markets because the company was very much in the process of re structuring and because the business was changing yet again - the jobs losses etc. That affected profits growth expectations (unrealistic) and sentiment.

Sometimes markets over value a stock. Analysts had been saying that the stock was over valued based on the P/E ratio back to 2005 at least etc - also noting that the price of pictures was falling and that this threatened the business. Not many investors want to hold stock if the short term outlook is less than exciting. If you look at it like that then the slide in the stock price would have represented a re adjustment rather than a failure. But it is very difficult for a business to operate under that sort of intense stockholder scrutiny. Lots of businesses went private at about that time and not because they were failing. It was also a time when private equity was very much in the business of buying companies which seemed to be undervalued. Though the business of pictures was completely and dramatically changing. As it is again today.

I'm not shilling for Getty here. But I think it is a much more interesting and subtle picture than is sometimes represented. I don't think it serves anyone well if we trade in inaccurate or hazy recollections.

« Reply #1211 on: May 06, 2011, 12:10 »
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Another buyer on the verge of bailing:

what!  I am up to my eyeballs in projects and I have to waste my valuable time sifting thru all of these Vetta and Agency images. My customers will not pay me for this wasted time.  It seems that it has gotten REALLY BAD this week and it is REALLY pissing me off.  I was forced to charge a customer for a 150 credit image recently because I didn't see that it was an Agency image. We didn't have time to find a different image, so it made me look like an idiot. I realize that you need to offer more professional and more expensive images, but PLEASE let me exclude them from my searches. If this doesn't get fixed SOON, I will take my business elsewhere!!!!!!!!!!!!

http://www.istockphoto.com/forum_messages.php?threadid=292112&page=2#post6369518

microstockphoto.co.uk

« Reply #1212 on: May 06, 2011, 15:10 »
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Here in Germany Fotolia seems to be the market leader. At least from my own personal impressions when looking at websites.

Yes, Germany is a strong market for Fotolia. Back when they published buyers' data, over 50% of my FT sales were from Germany - and the rest mainly from the UK and France.

« Reply #1213 on: May 06, 2011, 15:55 »
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I was forced to charge a customer for a 150 credit image recently because I didn't see that it was an Agency image.

This has to be music to the ears of people at IS.  It tells them this plan is working exactly as intended.

lisafx

« Reply #1214 on: May 07, 2011, 13:33 »
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I was forced to charge a customer for a 150 credit image recently because I didn't see that it was an Agency image.

This has to be music to the ears of people at IS.  It tells them this plan is working exactly as intended.

Very short sighted though.  I doubt she, or most others, will make that mistake again. 

« Reply #1215 on: May 07, 2011, 17:33 »
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I was forced to charge a customer for a 150 credit image recently because I didn't see that it was an Agency image.

This has to be music to the ears of people at IS.  It tells them this plan is working exactly as intended.

Very short sighted though.  I doubt she, or most others, will make that mistake again.  

I have to wonder if that is how many (most?) Agency (and Vetta?) pics are getting sales. People don't shop at microstock *expecting* to see those kinds of prices.

« Reply #1216 on: May 07, 2011, 21:34 »
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I was forced to charge a customer for a 150 credit image recently because I didn't see that it was an Agency image.

This has to be music to the ears of people at IS.  It tells them this plan is working exactly as intended.

Very short sighted though.  I doubt she, or most others, will make that mistake again. 

I have to wonder if that is how many (most?) Agency (and Vetta?) pics are getting sales. People don't shop at microstock *expecting* to see those kinds of prices.

Well istock does have a nice return policy so in some cases, when it is not a last minute "gotta have it now and use it immediately" thing, buyers can fill out the destruction document and get their money/credits back.

« Reply #1217 on: May 07, 2011, 22:31 »
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Well istock does have a nice return policy so in some cases, when it is not a last minute "gotta have it now and use it immediately" thing, buyers can fill out the destruction document and get their money/credits back.

Possibly, but I bet most buyers don't realize they can do that and are just resigned to the fact that the prices are more expensive than they thought. I recently had a client send me some photos from iStock, clearly not realizing there are various collections, and their comment was, "iStock is really expensive!". I also had another client who I had to instruct on the different price levels and to avoid the blue and gold cameras and the crown with the '+', especially since they will be buying multiple high res images. If I didn't tell them, they would not have known.

« Reply #1218 on: May 19, 2011, 14:29 »
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Here's another one. "Look Mum, no Hans" you might say.

"One things is sure, I often bought from istock photo, but now I just can't afford with the high Vetta prices, so will shope at other websites. What's silly, is that some of the photos that where a while ago at low prices are now 10x more, you're joking or ?
bye istockphoto,
Hans"


http://www.istockphoto.com/forum_messages.php?threadid=292112&page=2

« Reply #1219 on: May 20, 2011, 04:49 »
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None of this is conclusive. Personal accounts of shockingly bad days at iStock, including mine, are not conclusive either. Alexa traffic data is not conclusive. The only way to establish buyer behaviour reliably enough is with market research, and this can be done by one person. Call 10 design and ad agencies from large to small and read this:

"Hello, my name is Joe Bloggs and I'm calling on behalf of a group of iStockphoto contributors to establish current buyer trends. I have three questions for you that won't take more than sixty seconds of your time. Firstly, are you currently spending more with iStock than you did last year, or are you spending less? Secondly, are you spending more on stock photography generally now than last year, or less? Thirdly, in the foreseeable future, will you be spending more with iStock or less? Thank you for your time."

It helps if this done by someone with experience of market research, so they can answer questions if a conversation develops. This matters if you have to explain some legal aspects, such as their answers being confidential, no data being shared, data used in aggregate only, etc.

Unfortunately, I can't do it myself - if circumstances were different, I would. But seriously, we're at such a worrying stage of things at iStock now, we need concrete data. Someone should do this. Or better yet, team up with one or two friends, have a market research 'lypse. Just do it. And report back here. Please! :)

EDIT: If you're minded to do this but lack the confidence, start a new thread and I and others will help you iron out your text, answers to questions that might come up.
« Last Edit: May 20, 2011, 05:15 by ffNixx »

vlad_the_imp

« Reply #1220 on: May 20, 2011, 05:28 »
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Quote
Call 10 design and ad agencies from large to small and read this:

Oh dear.

jbarber873

« Reply #1221 on: May 20, 2011, 08:45 »
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Of course Getty 'failed'. If I remember correctly the stock value went from about 90c to barely above 20c in little more than a year. That's the value the market placed on Getty not just their shareholders.

The 2008 privatization valued the stock at $34. It had been trading at appx $24  and went to over $31 as the deal was announced. That's dollar$ not cents ! The previous year (2007) Getty had announced profits of $33 million up 43%. Profits were increasing but the stock price was falling. I've done the Googling :)

The stock had been taking a hammering on the markets because the company was very much in the process of re structuring and because the business was changing yet again - the jobs losses etc. That affected profits growth expectations (unrealistic) and sentiment.

Sometimes markets over value a stock. Analysts had been saying that the stock was over valued based on the P/E ratio back to 2005 at least etc - also noting that the price of pictures was falling and that this threatened the business. Not many investors want to hold stock if the short term outlook is less than exciting. If you look at it like that then the slide in the stock price would have represented a re adjustment rather than a failure. But it is very difficult for a business to operate under that sort of intense stockholder scrutiny. Lots of businesses went private at about that time and not because they were failing. It was also a time when private equity was very much in the business of buying companies which seemed to be undervalued. Though the business of pictures was completely and dramatically changing. As it is again today.

I'm not shilling for Getty here. But I think it is a much more interesting and subtle picture than is sometimes represented. I don't think it serves anyone well if we trade in inaccurate or hazy recollections.

   At the time, I was a pretty big holder of getty stock, so i remember very well what the problem was. Getty was making it's earnings, but the percentage of earnings from royalty free was increasing dramatically. The analysts rightly could see that the RM cash cow was dying. Getty's stock was in the 90's at the high point as I recall, but the growth in profits was slipping, and they had no convincing plan to turn that around. They still don't, they're just lurching from one fiasco to the next. Buying Istock could never make up the profit lost from RM, especially with the high prices paid for acquisitions whose value dropped by the day. ( I'm talking here about tony Stone, Photodisc, etc- legacy RM and RF models that Istock killed). They were and are a victim of technology. Now , of course, Istock and it's contributors are in the process of learning that the world changes whether you like it or not. As for being owned by shareholders, it's an article of faith that shareholders have short term expectations, but in the long run, publicly held companies fare much better than privately held ones, where the private owners are not really owners, just short term opportunists. Corbis is an example of a privately held company run for the long term. Getty is an example of the opposite.

helix7

« Reply #1222 on: May 20, 2011, 09:06 »
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And 123RF and Stockfresh. They seem to be maintaining the old model for the moment. Dreamstime is drifting away as well.

I hope Peter and the rest of the SF team realize the opportunity they have here. istock and others are drifting quickly away from the business model that drew people to microstock in the first place: affordable, common-sense priced images, sold under a simple credit system where a credit actually equals $1. Not very many companies are adhering to that model any more, and I'm sure it wasn't the buyers requesting these expensive collections, varying pricing models, and expensive credits. Ultimately if buyers realize that they can get back to the old, simple, more affordable systems by moving their business to other companies, for the first time in a long time the door may be wide open for someone to come in and take the popularity crown from istock.

We've been saying for years that there's not much hope for any new microstock companies to succeed. And that was true while istock had such a firm grasp on the market. Today it's a different story, though. I don't think istock is the market leader anymore, and I think there is a window of opportunity currently open for companies like SF to take some of the market share away from istock.

If they market themselves right. They can't come out with the same dull magazine ads and online campaigns that everyone else is doing. They need to just go for the gut. Come right out and say it, that they're a microstock company like microstock companies were 5 years ago, with simple pricing, excellent images, and no B.S. They're not istock, and for good reason. People will respond to that, especially these frustrated and disillusioned istock buyers.

« Reply #1223 on: May 20, 2011, 09:17 »
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istock and others are drifting quickly away from the business model that drew people to microstock in the first place: affordable, common-sense priced images, sold under a simple credit system where a credit actually equals $1. Not very many companies are adhering to that model any more, and I'm sure it wasn't the buyers requesting these expensive collections, varying pricing models, and expensive credits. Ultimately if buyers realize that they can get back to the old, simple, more affordable systems by moving their business to other companies, for the first time in a long time the door may be wide open for someone to come in and take the popularity crown from istock.

I'd agree entirely. SS are doing incredibly well by simply not being greedy and largely sticking to the proven basic business model. I also think that the time is ripe for a new entrant or two.

« Reply #1224 on: May 20, 2011, 10:56 »
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The problem seems to be that buyers stick to one or two sites and they really don't like moving over to the newer ones.  It might help if we all spread the word about sites like Stockfresh and Graphic Leftovers on twitter and facebook etc.  I think we should also do as much as we can to highlight that we aren't happy with the commission cuts and other shenanigans that have spoilt our relationship with several of the older sites.


 

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