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Author Topic: Big Stock and Greeting Card Universe  (Read 5229 times)

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« on: November 23, 2013, 07:37 »
GCU pays about 10 cents a card sale so can you image the Big Stock royalty?  1 cent perhaps?

"In partnership with BigStock, GCU is excited to roll out a soft launch of a new feature - Stock Card Creations.  This targets card creators who are good with words and verse and/or have clever ideas but do not have access to high quality art / images. 
The intent is not to replace the creative artists in our community today but to open the same opportunity to new contributors, different types of contributors.  These cards by nature will not hold a candle to the highly stylized designs that we revere on GCU, but will shine in other ways.
Here are some highlights:
1. Access to millions of high-quality stock images licensed by GCU (no charge to card creators)
2. Simple interface to create cards
3. Standard earnings  (these cards are exempt from premium earnings and will not apply to meeting quarterly earnings thresholds)
4. GCU review process and Submission Guidelines apply however since images are pre qualified reviews will be much quicker
5. Cards must be marketable & serve less populated and niche categories on GCU.  GCU will decline cards deemed not marketable, considered more of the same and with little to no added value.  This will be very subjective.  Simply overlaying Happy Birthday over the image of a cake will not pass muster.
6. Cards automatically appear in Private gallery until reviewed
7. Approved cards are limited to this category: Collections >> Off the Cuff.  Over time top selling cards may be moved to their functional occasion based category
8. Card visibility relies on self promotion and search (search engines & onsite search) cards will thrive or not by their metadata (title, keywords, artist notes, etc.)
9. GCU artists can participate within their existing store "

« Reply #2 on: November 25, 2013, 15:36 »
Thanks for the reply.

« Reply #3 on: November 25, 2013, 15:56 »
My b-school background finds this all fascinating.  For years GCU choose quantity over quality. Now they seem to be in some kind of flux. Lately they've reduced the commission on their contributors and even jettisoned long time contributors for having sub-standard work.  Rather than pay higher commission to attract better talent, they are bringing in professional standard images from BS and then letting the monkeys key in verses for peanuts.  Such low regard for the artist they (GCU) originally attracted me thinks.

I guess the winner is the BS contributor unless they also contribute to GCU and now have to go against their own images.


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