Quote from: Jo Ann Snover on April 23, 2015, 01:40
If iStock's exclusive content were really better than what's out there at other agencies, having exclusive content might matter. Unfortunately for them, they backed up the Getty dump truck and loaded the site with masses of bog standard images priced as if they were gems. Some of the Getty rubbish might sell OK if it were priced lower, but it completely undermined the appeal of exclusive content, IMO
Once upon a time things were different, and there are some talented iStock exclusives - real exclusives not the Getty factories - who got undermined by the private equity owners who I'm guessing directed this strategy of unloading anything and everything on iStock.
I know we've harped on the lemon and lime slices that are underexposed with a black border, but when you shove that high priced dreck in front of buyers as the reason they should shop with you versus the competition, you won't be taken seriously.
PRICED AS IF THEY WERE GEMS?
At about 2 dollars the sub download, any size?? I see that some people has internalized the fact that stock photos shouldn't cost more than the 0.30 that SS clients pay. Great. Well, not great: rather sad. Let's talk about Stockholm syndrome. Let's talk about slaves.On the other hand, the point about exclusive content is the fact that it can't be found elsewhere. Period. There's a lot of great exclusive content, and also no-so-great exclusive content (the same applies for non-ex), but that's not the point. As an example: I know of an hotels searching page that have hotels that doesn't appear in almost all the others (booking, etc). I use the others often, but I never forget to look at the one that has what the others don't, and I've booked often there.


