My sales figures just started going through the roof from 30 to 180 in 3 months! Then just got an email, I'm out.. why!?!
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Quote from: djpadavona on August 11, 2013, 19:17
Just out of curiosity, what would YOU do to turn around IStock if you had the chance to steer the ship?
It is rather presumptuous to assume anything without knowledge of what the books truly look like. But my goal would be to restore contributor confidence and make IS the #1 destination for future uploads. Why? Because
1) I want the best images available
2) Happy Contributors upload more, and recommend that customers purchase from my agency
3) People who are treated well tend to be more productive and take more pride in their future work than those who feel unappreciated.
I would begin by immediately pushing up contributor commissions and completely eliminating the RC/crown system. Set non-exclusives at a 30% commission rate, probably similar to or higher than SS and just below DT. That would be a huge message that things have drastically changed in favor of artists. Commission rates would be even higher than they were during the Bruce era. Push exclusives into the 35% to 40% range, and try to come up with added incentives to keep them around.
Secondly I would hire a team to completely revamp the uploading procedure. Even if I feel a need to keep categories, I need to decide if the merits of my own keywording system are not enough to overcome the snag in the upload process. My goal is get the upload procedure at least as efficient as DT, and hopefully SS.
Third, I would swallow my idiotic pride and humbly ask Sean to return with his full portfolio. I would acknowledge that he, and many others, were treated unfairly when they fought against the Google fiasco. Regardless of how much they rocked the boat, their position had strong merit.
Fourth, I would make a decision about the forum. The current forum is a mess, and buyers see it. If the forum is going to remain a Gestapo run cesspool, then it is going to give us a bad image. Why continue wasting company resources on it? Either clean up the forum and its administrators, or simply eliminate it. Where is there a rule that says a stock agency has to have a forum?
I may be a Pollyanna and I don't know what their books look like. But I think that if they shocked contributors with this type of goodwill, they would see a stampede of people returning to them. The goodwill would likely slowly spread back to the buying community, just as all of the bad will in recent years soured it.
I'm sure this is why they need yuri (only at istock) makes sense exclusive is the only way to drive prices back up. 


i think.
