Author Topic: Ratio of On Demand to Subscription sales (Read 10635 times)

emeebe · « **on:** January 24, 2012, 02:47 »

I'm sure the number might be a bit over the map, but I'm just wondering if anyone can give a general feel of the ratio of sub sales to On-Demand...
100 to 1?
30 to1?

Jo Ann Snover · « **Reply #1 on:** January 24, 2012, 02:58 »

Units don't tell the whole tale - percentage of the monthly $ total is a better measure. The last month I checked (I think it was November) about 40% was on-demand (including single image and ELs - everything except subs).

BaldricksTrousers · « **Reply #2 on:** January 24, 2012, 03:01 »

In earnings terms, OD was one third of the value of regular downloads a year ago but has only been one quarter of the value this month (trying to count up the actual sales ratio would be tiresome but I think the money answers your question).

I have wondered if the OD buyers have been shifting regular to regular subscription contracts (which could be a side-effect of buyers switching from iStock). Have others noticed the same trend?

nicku · « **Reply #3 on:** January 24, 2012, 03:09 »

In my case around 25% OD,EL's and single and 75% subs.

emeebe · « **Reply #4 on:** January 24, 2012, 03:19 »

thanks for the info everyone...

luissantos84 · « **Reply #5 on:** January 24, 2012, 10:44 »

from day 1 until today I have 31% sales that aren´t subs (2.5k $ short to the last raise)

gostwyck · « **Reply #6 on:** January 24, 2012, 11:04 »

43% OD/EL and 57% subs for me.

lisafx · « **Reply #7 on:** January 24, 2012, 12:00 »

Quote from: gostwyck on January 24, 2012, 11:04

43% OD/EL and 57% subs for me.

Funny. Mine are the inverse. 43% subs and 57% OD (including ELs).

wut · « **Reply #8 on:** January 24, 2012, 12:11 »

Non subs account for 36,5% when I look at the all time figures. But non-subs sales are on the rise for a while, they've introduces SODs in the fall etc. It's 40,5% in January. Hope I'll inverse the trend soon, getting 60% from non subs

. If SODs are going to catch up with SODs, that won't be a problem. But they're still on the shy side...

rubyroo · « **Reply #9 on:** January 25, 2012, 05:29 »

Approximately 40% ODs and 60% subs.

dirkr · « **Reply #10 on:** January 25, 2012, 08:37 »

61% subs, 39% ODs and ELs.

PixelsAway · « **Reply #11 on:** January 25, 2012, 09:53 »

subs%

61% overall (4 years)

45% Oct'11
51% Nov'11
49% Dec'11
44% Jan'12

lagereek · « **Reply #12 on:** January 25, 2012, 10:24 »

On the whole, 50/50, I would say.

wut · « **Reply #13 on:** January 25, 2012, 10:25 »

Quote from: lagereek on January 25, 2012, 10:24

On the whole, 50/50, I would say.

Don't be lazy, do the math

michaeldb · « **Reply #14 on:** January 25, 2012, 14:41 »

So far this month: 52% subs. (Where I'm coming from: I do vectors and I got a Christmas card from SS.)

eliastheGreek · « **Reply #15 on:** January 26, 2012, 03:54 »

I have 40 downloads this month (my portfolio is only 50+ images) and they are ALL subscription! Not a lot of money earned! Though I must admit the number of DLs has increased rapidly!

lagereek · « **Reply #16 on:** January 26, 2012, 04:01 »

Quote from: wut on January 25, 2012, 10:25

Quote from: lagereek on January 25, 2012, 10:24
On the whole, 50/50, I would say.

Don't be lazy, do the math

Nah, Im lazy. The ODs and single sales however, is what makes this site so exiting.

redo · « **Reply #17 on:** January 26, 2012, 04:23 »

10.2011 - 61% subs
11.2011 - 60% subs
12.2011 - 61% subs
01.2012 - 63% subs

5 years vectors - 76% subs

RacePhoto · « **Reply #18 on:** January 28, 2012, 11:29 »

All time since forever, OD is 20% of all sales. But with everything Micro consider the source and what that person shoots. I have one model released photo and I don't think it was accepted on SS. Maybe that will help figure what sells for more and OD if you look at people with higher percentages.

CD123 · « **Reply #19 on:** January 28, 2012, 17:44 »

Like your speedometer avatar RacePhoto.

(have to say what I see, else you change it again tomorrow and I look the idiot...

)

Noedelhap · « **Reply #20 on:** January 28, 2012, 21:20 »

43% OD/EL and 57% subs

lagereek · « **Reply #21 on:** January 29, 2012, 02:15 »

Quote from: wut on January 25, 2012, 10:25

Quote from: lagereek on January 25, 2012, 10:24
On the whole, 50/50, I would say.

Don't be lazy, do the math

Actually, I am talking amount of DLs, here, if its revenue we are talking about, then the ODs and Singles, etc are by FAR! superseeding the subs.

WarrenPrice · « **Reply #22 on:** January 29, 2012, 10:36 »

Quote from: lagereek on January 29, 2012, 02:15

Quote from: wut on January 25, 2012, 10:25
Quote from: lagereek on January 25, 2012, 10:24
On the whole, 50/50, I would say.

Don't be lazy, do the math

Actually, I am talking amount of DLs, here, if its revenue we are talking about, then the ODs and Singles, etc are by FAR! superseeding the subs.

What are we talking about? I assumed that the question was about DL. If we are talking revenue ... that's a whole nuther story.

luissantos84 · « **Reply #23 on:** January 29, 2012, 11:22 »

it only makes sense thinking of $$$

THP Creative · « **Reply #24 on:** January 30, 2012, 04:05 »

Well, since everyone is confused about what we are talking about, that allows me to add my thoughts... (without doing any maths!)

Consistently OD's make up half the EARNINGS that subs do (not including EL's in OD). Eg: $200 in subs would mean $100 in OD's for example.

I find this to be the case almost every month.

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Author Topic: Ratio of On Demand to Subscription sales (Read 10635 times)

emeebe

Jo Ann Snover

BaldricksTrousers

nicku

emeebe

luissantos84

gostwyck

lisafx

wut

rubyroo

dirkr

PixelsAway

lagereek

wut

michaeldb

eliastheGreek

lagereek

redo

RacePhoto

CD123

Noedelhap

lagereek

WarrenPrice

luissantos84

THP Creative

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