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Author Topic: Shuterstock about to get eaten by Getty  (Read 4769 times)

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zeljkok

  • Non Linear Existence
« Reply #25 on: January 09, 2025, 01:38 »
+1

On Adobe the ai collection is a roaring success and many contributors make fantastic money with ai, while non ai ports report rising income as well.

Please stick to facts, not fantasy.


You live in fantasy world my dear.  AI is driving hard stake through Microstock coffin, led by Firefly horror


« Reply #26 on: January 09, 2025, 02:18 »
+1
In the webcast about the merger both companies said ai had zero influence on sales and no loss occured. On the contrary their ai tools brought additional customers.

On Adobe the ai collection is a roaring success and many contributors make fantastic money with ai, while non ai ports report rising income as well.

Please stick to facts, not fantasy.

ss cut royalties drastically so produvers lost a lot of income.

As a result Adobe got recommended and preferred by the producer community.

I have found SS to be doing better than Adobe out of the last 3 months, at least for me anyway, based on images. In Jan so far SS are beating Adobe for myself, this hasnt been the case for me before.

« Reply #27 on: January 09, 2025, 02:35 »
+1
Good to hear it is picking up for you. But producers who had 4-6k a month in 2021 are now reporting they earn 4-600 dollars.

This means they acnnot invest into expensive model productions for ss, or adobe is the one that has to pay the bills, while ss basically gets a free ride.

Or people send the outtakes and beta shots.

« Reply #28 on: January 09, 2025, 02:39 »
+1

On Adobe the ai collection is a roaring success and many contributors make fantastic money with ai, while non ai ports report rising income as well.

Please stick to facts, not fantasy.


You live in fantasy world my dear.  AI is driving hard stake through Microstock coffin, led by Firefly horror

Then you should quickly run and do something else.

Stock is over for you.

Good luck with your journey.

« Reply #29 on: January 09, 2025, 03:14 »
+1
Very bad news for thousands of photographers all around the world. Shutterstock changed the rules few years ago and today they came to the end of the road. Now, there are some questions:

1. Will shuttetstock.com remain and contributors continue sell images or videos?
2. Will the Shutterstock database be merged to Getty?
3. Will Getty select only a few millions of photos for their database?

We will wait and see  :(

« Reply #30 on: January 09, 2025, 04:30 »
+3
I'll keep the shutterstock account open until the merger happens then delete everything.

I'm lucky if I make $50 a month now compared to $300 to $400 per month a few years ago.

I'm sick of their squeezing contributors


« Reply #31 on: January 09, 2025, 04:50 »
+2
I'll keep the shutterstock account open until the merger happens then delete everything.

I'm lucky if I make $50 a month now compared to $300 to $400 per month a few years ago.

I'm sick of their squeezing contributors

Same here mate

« Reply #32 on: January 09, 2025, 05:56 »
+1
Both Shutterstock and Getty have bought several agencies over the years and they have always kept them open and running, they have never merged it all into one.

I think this has something to do with search engine presence and they can offer different licensing types and also the agencies might be more active in different countries or markets.

So personally I am not worried.

Customers, especially high end customer,s are offered access to all content via internal marketplaces that you cannot see from outside.

The biggest risk is what will happen to royalties.

The licensing prices might rise, because they can offer customers a lot more content.

If the customers want cheaper content, they will have to go to much smaller agencies like depositphotos or freepik or some of the other smaller players out there.

But if shutterstock and getty don't have to fight each other with cheaper prices, in principle prices can go up. Adobe was never cheap and targets mostly enterprise customers.

I hope that Adobe pays 33/35% for photo/video will help prevent a drastic drop in royalties.

We will see.

« Reply #33 on: January 09, 2025, 06:12 »
+1
actually since the beginning of the year SS has been doing better than Adobe for me,although I don't think it will last,and soon Adobe will be back to normal.

In any case,it's nice to see some good video sales and above-normal royalties on SS too,considering that I haven't uploaded to SS since September 2023.

in my opinion the merger with Getty will bring more customers on both platforms,it is plausible to think that it will be possible to reach Getty customers also from SS,the problem is that knowing Getty,they will probably bring SS to 15% non-exclusive,but we can't know yet.

Adobe is and remains the best agency in my opinion,and the millions of AI contents uploaded every week make no difference,what in my opinion makes the difference is the number of contributors.

It doesn't matter whether there will be billions of contents on Adobe or not,but the biggest problem that AI is bringing is the amount of contributors that is increasing,because to produce AI content you don't need expensive equipment,or being in particular locations,or paying models,and is accessible to everyone in a very simple way without particular knowledge.

with the increase in contributors the slice of the pie becomes smaller,because in my opinion a program can easily manage billions of contents,but then dividing customer requests by an excessive number of contributors I think is a different story.

but I also think Adobe will have factored this in too,I'm pretty sure they saw this coming too and we'll all continue to earn more the same over time.

although I admit that at the moment the situation appears rather dramatic!  :D

« Reply #34 on: January 09, 2025, 06:20 »
+1
But they don't divide customer requests over contributors. They serve up content based on what customers like and the algos don't care at all how much money you make.

As long as you upload content that the ai people have not produced by the millions you will be fine. Avoid the mass duplicates, do your own thing, make sure your port looks personal to you and unique.

And personally I think the value of camera photos and camera video will go up, also because it is needed to train future ai models.

Which is why this year I am pivoting back to camera action and much less ai.

Also gives me content to go everywhere, especially video sales should increase nicely.

Longterm my goal is 1- 2k a month from video, 2k a month from images including camera and ai content.

And then we will get dataset or ai use royalties, which will probably grow nicely over time.

I will probably need 20k videos and 30k good images to get near that goal.

We will see.

« Reply #35 on: January 09, 2025, 07:22 »
+1
It might be the reason why my last new upload don't get review for days on both agency -_-

« Reply #36 on: January 09, 2025, 08:16 »
0
will istock will desapear ?

« Reply #37 on: January 09, 2025, 09:39 »
0
@Cobalt "the algos don't care at all how much money you make".

You can't know this,and I can't know either.

in my opinion,everything follows a well-defined program,and everything works exactly as it should work,and nothing happens by chance,if it weren't like this it would be chaos.

of course it also depends on what you produce,this is certainly a key part,but it is not the only variable.

@LouisPhotos no,Istock won't disappear.  :)

« Reply #38 on: January 09, 2025, 10:19 »
+2
i hope so because i have a lot of photo there and make money.

« Reply #39 on: January 09, 2025, 10:41 »
0
The driving force is customer interactions, not chaos and not a magical computer program "looking after" contributors and "distributing" sales to us.

That would make zero sense and remove all incentive to understand customer needs..

Customers are the only people that matter for agencies. As it should be.

« Reply #40 on: January 09, 2025, 10:59 »
+1
Even if the companies merge, I think their websites won't merge.

But their 1 cent royalties will.

« Reply #41 on: January 09, 2025, 11:45 »
0
The driving force is customer interactions, not chaos and not a magical computer program "looking after" contributors and "distributing" sales to us.

That would make zero sense and remove all incentive to understand customer needs..

Customers are the only people that matter for agencies. As it should be.

but there's no point in insisting,because as I said,you can't know and I don't know either.

in my opinion everything is not so black and white,but it also has many shades of grey,and one thing does not necessarily exclude the other.

why you say:"That would make zero sense and remove all incentive to understand customer needs"

not necessarily,and a well-defined program does not exclude the needs of customers and the importance of what is produced.

In my opinion it's not all so black and white,but there are many nuances.

but like I said,this is just my opinion,I can't know,and neither can you,nor anyone else.

and now I think that's enough because we are deviating too much from the main theme of this discussion! :D




Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #42 on: January 09, 2025, 13:59 »
+1
I always thought we were being lied to, by SS mostly, when they talked about the potential market and gains, from all the buyers that they hadn't made into customers. The 1.4 million in the world, is probably a stagnant or declining number. AI, free, pick something, it doesn't matter. The fact is, the numbers are declining.

Old data, but I don't see anything that would change the number, as people who worked Microstock, have left, and new people, with the get rich with AI and stealing, might have increased. 2018 Shutterstock, contributors with over 1,000 images. 17,877 Yet we heard and read about the millions of contributors. People signed up, people left. 35,000 is a nice number, for the top, and that doesn't mean active accounts, just accounts that are still open on SS, Adobe or iStock.

How many people are exclusive on IS? The rest of the images are likely to be the same as what SS has. The exception is, SS people who left when the new plan was introduced and SS contributors who don't bother with iStock because it's too difficult to add new work. The difference might just come down to, how many exclusives does IS have, and the rest are mostly the same images.

To end some of the rumors and speculation, here's the deal and the offer:

As per the deal, Shutterstock shareholders can elect to receive either $28.84870 per share in cash, or 13.67237 shares of Getty Images, or a mix of 9.17 shares of Getty Images plus $9.50 in cash for each Shutterstock share they own.

Based on the common shares outstanding as of the signing date, the total consideration payable by Getty Images would consist of $331 million in cash and 319.4 million shares of Getty Images.

At the close of the deal, the combined company will be 54.7 percent owned by Getty Images stockholders and 45.3 percent owned by Shutterstock stockholders.


Anyone buying SSTK at $30 is going to get $28.85 back per share, which doesn't make sense on the surface. However, if they take the 13.67 shares of GETY and it goes up, they could be earning much more. I'll show the numbers, as of today, and at the low end. Every share of SSTK at $30, if converted to 13.67 shares of GETY, at the low value of $2.50 would be worth $34.18 instead of $30. (I won't be calculating the split with the shares and money)

If someone buys SSTK at $30 a share they made $6 a share more than the cash buyout offer. Round numbers, thank you.

Members of the SSTK BOD will be on the board of GETY. This is a merger, not a take over or buyout.

Now about our future. What will the future bring? Who the heck knows. Things could improve or go down the sewer and get worse than ever. They could end up the same. I'm not counting on anything happening that will make us all more money, and if I had to bet, I'd say, we'll all make less. But how or what or what's going to happen, is just wild guessing, until the merger is approved and completed and the board gets together and figures out, what will make the new corporation the most money.

You can bet it's not going to be, by giving us a raise. On the more positive side, if we sell more, because of this, then we'll make more.

Back to the first line of this post. If the market is limited and the shares of that market are divided by SSTK, GETY and ADBE, (or PA News) then they are just moving the same buyers from one place to another, and not creating new business. Investors want growth and diversification. This merger is consolidation.

Oh one more thing.



None of the big three needs to buy any of the dregs and bottom feeders. They will go out of business and are insignificant as competition, if they stay open for business, through the next few years.

Pepsi. Coke, and Unilever are dominant. Coke is the smallest of those three in total sales size, because Unilever is more diversified. Market Share and dollars, those three are roughly 90% of all beverage sales in the world. Sure they want more, but back to Stock Photos. Getty/Shutterstock and Adobe are going to control the majority of all stock photo sales in the world, after this deal.
« Last Edit: January 09, 2025, 14:01 by Uncle Pete »

« Reply #43 on: January 09, 2025, 14:30 »
0
The interesting thing about the low number of combined subscribers, is that the opinion of the producers actually matters.

Shutterstock started declining when designers started migrating more to Adobe and either stopped uploading or uploaded less.

Adobe offers 33/35%, that will hopefully not change.

Now, on paper both together have a huge number of producers. So I can imagine some paper pushers saying..oh let us cut royalties down to the ss level we will make so much more money....

They can obviously do that...but it will lead to even more content migration to Adobe.

And producers only recommending Adobe.

Losing clients this way is a slow process of course, but is making Adobe stronger really a good idea?

I would think now that they can offer more content,  it is a good opportunity to raise prices.

In the other article customers were rightfully concerned about that, especially if it comes abruptly.

It will also be interesting to see how things develop at smaller places like deposit or dreamstime. They might see an influx of smaller clients.

But for this year, I doubt we see changes to anything relevant for us.


ADH

« Reply #44 on: January 09, 2025, 15:06 »
0
Quote
I would think now that they can offer more content,  it is a good opportunity to raise prices.

[/quote]

Raising prices doesnt mean more money for producers

« Reply #45 on: January 09, 2025, 16:05 »
+3
Especially if they combine it with cutting royalties, I know.

"Exciting news"...but perhaps somebody gets tired of the stupid game.

Why not build for the longterm future and build something with a win win win for customers agency and producers???

They have a chance to do it the right way...

« Reply #46 on: January 09, 2025, 18:05 »
+1
@Cobalt "the algos don't care at all how much money you make".

You can't know this,and I can't know either.[\quote]

Indeed we cant know that.  BUT from SS point of view, if lower level customers make sales and its weighted towards them then they make more profit per same consumer price as there's less commission to pay out.

« Reply #47 on: January 09, 2025, 19:07 »
+1
injustice and me are usually  playing ping pong about the adobe algos where the royalty is fixed  :)

but you are right, agencies with multiple royalty levels can benefit financially by promoting the lower tier files.

another reason why fixed royalty is better, it removes evil suspicions.  ;)

« Reply #48 on: January 10, 2025, 05:30 »
+6
I do see a little silver lining, Getty likes to raise prices.

If the competition from SS is essentially gone, prices can rise.

You're assuming that Getty and SS raising prices means they'll pay more to artists. Absolutely wrong.

I'm on the stock business since 2007 (living exclusively out of it) and remember when SS raised what they paid to contributors for each download every year following the raise of the subscriptions to their clients. And they created the tiers that paid the artist up to $0.38 for every subscription sale.

After a few years SS stopped raising the payment per download, even if they kept raising the prices for customers. And finally they cut the $0.38 per subscription download to the current $0.10 even if you get to the higher tiers where you'd be supposed to earn more. And in all this they always raised the prices for clients.

There won't be any raise for artists even if they triple the licenses price.

« Reply #49 on: January 10, 2025, 06:07 »
+1
injustice and me are usually  playing ping pong about the adobe algos where the royalty is fixed  :)

but you are right, agencies with multiple royalty levels can benefit financially by promoting the lower tier files.

another reason why fixed royalty is better, it removes evil suspicions.  ;)

true! :D regarding Adobe,but in the end in my opinion we are both right,because one thing does not exclude the other.

regarding instead the merger between SS and Getty,it will most likely be possible to reach Getty customers by selling on SS and Shutterstock customers by continuing to contribute on Istock.

imo this merger will lead to an increase in customers and sales on both these agencies,but it is also very likely that a fixed 15% on non-exclusive royalties will also be imposed on SS.

It is also possible that content on SS will be subject to a single use license with connect sales,in short I believe that SS will become Getty style,but clearly it is still too early to say.





 

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