Author Topic: Shutterstock has new logo (Read 9760 times)

dreamstock · « **Reply #25 on:** May 03, 2012, 00:27 »

Quote from: luissantos84 on May 02, 2012, 20:37

curious how "everything" happened in the last 48h..

1 - Yuri website/agency "leaked out" and oppened before time
2 - iStock raised exclusives pricing
3 - SS has a new logo

all seems good so far

got feeling that not only the logo changes at SS

Konstantin Sutyagin · « **Reply #26 on:** May 03, 2012, 01:00 »

It's interesting how istock, fotolia and dreamstime were all busy at cutting our commissions to "stay competitive" but did nothing to rethink themselves. At the same time Shutterstock was working hard at reinventing their brand with the help of the worlds best creative agencies without the need pick in our pockets, all while being the best earner for most of us!

Microbius · « **Reply #27 on:** May 03, 2012, 01:05 »

Massive improvement

helix7 · « **Reply #28 on:** May 04, 2012, 13:01 »

Quote from: Konstantin Sutyagin on May 03, 2012, 00:12

I love their new identity and how it could be unfolded in a variety of creative ways...

Exactly. This is a branding initiative, not just a logo re-do. There are some cool images in this article showing some of the ways that the new brand can be applied in a variety of ways to different things, from workspaces to advertising to t-shirts and more.

Notice how they don't stick with red in all applications.

Yuri_Arcurs · « **Reply #29 on:** May 04, 2012, 15:21 »

I do not like it one bit. Messy, lot's of small print. Much fewer nice images. Hard read.
Bad choices. I will bet they will change this over time.

Congrats on the IPO however.

Kenny · « **Reply #30 on:** May 04, 2012, 16:24 »

The viewfinder branding concept is catchy, congrats shutterst

ck!

Photo credit: Yuri Arcurs @ PeopleImages.com

MatHayward · « **Reply #31 on:** May 04, 2012, 16:28 »

I think it looks great. Clean, simple, catchy. The video is very impressive. An all around great job in my opinion.

BaldricksTrousers · « **Reply #32 on:** May 04, 2012, 16:57 »

Quote from: Yuri_Arcurs on May 04, 2012, 15:21

I do not like it one bit. Messy, lot's of small print. Much fewer nice images. Hard read.
Bad choices. I will bet they will change this over time.

Congrats on the IPO however.

Oh! I'm glad I'm not the only one. I like simplicity and clarity. I thought I must just be out of touch with the spirit of the age, but since you are clearly well in touch with it I guess the old rules still have merit.