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Author Topic: Canva announcement  (Read 21483 times)

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« Reply #25 on: April 07, 2020, 10:34 »
+3
I'll ask them to clarify if it's just subscription or the total of our premium paid content. Since they are moving our Premium paid content to the Subscription content, I would expect it be that they guarantee double of our total earning we had with Paid content, else it's a very sad story... which happened a lot of time before, but I had hope this deal was somewhat different. By how they write it, they mean our total earning.


« Reply #26 on: April 07, 2020, 12:04 »
+1
BTW, my March subscription is 0, so that will be really easy to double, thank you canva...

They haven't reported last month's subscription amount yet.  Give it another week, maybe more given the current world situation.

« Reply #27 on: April 07, 2020, 12:18 »
0
I read that it is doubling the total earnings, not just subs - My March income is a little lower than Jan or Feb unless there is a huge bump in subs - at least they are putting some sort of guarantee for 6 months - although sales would probably be at the expense of other sales somewhere else - hopefully from IS/Getty.  A little more convincing than 123 saying our sales would double (they went down or were steady as I recall, and income went down even more).

Canva can pretty much turn on or off our sales depending on how they position their free content in the search. They had our stuff pretty low for most of 2019 but have bumped it up a bit - maybe so we don't all just leave when they pull this sort of stunt. If they actually do double $ that would bring them up to SS levels for me - because SS has fallen so far, not because Canva has gone up that much. It would still be lower than my best months at Canva of 2018.

« Reply #28 on: April 07, 2020, 14:05 »
0
I read that it is doubling the total earnings, not just subs - My March income is a little lower than Jan or Feb unless there is a huge bump in subs - at least they are putting some sort of guarantee for 6 months - although sales would probably be at the expense of other sales somewhere else - hopefully from IS/Getty.  A little more convincing than 123 saying our sales would double (they went down or were steady as I recall, and income went down even more).

Canva can pretty much turn on or off our sales depending on how they position their free content in the search. They had our stuff pretty low for most of 2019 but have bumped it up a bit - maybe so we don't all just leave when they pull this sort of stunt. If they actually do double $ that would bring them up to SS levels for me - because SS has fallen so far, not because Canva has gone up that much. It would still be lower than my best months at Canva of 2018.

I really hope it's double the EARNING meaning double what we earn in march. The march month was lower than other months, but still for me, Canva is my biggest earner (not sure why as many people here dislike Canva, I might have got the golden ticket), but doubling the earning would be a lot for me... Doubling the subscription would be meaningless and a loss in the long run (when they are taking our non-subscription content and putting it to subscription).

I'm still hoping there is some good out there :). When we read the email (and I read it a lot), it clearly says double our march earning, they do not specify only the subscription earning... I just hope they aren't playing with words...

And when we read articles on how well they are doing (... Canvas valuation has increased to $3.2 billion, up from its $2.5 billion valuation announced in May...), I wouldn't mind a share of the crumbles bits :p

« Reply #29 on: April 07, 2020, 17:01 »
+1
Thought some of the recent(ish) articles about Canva as a business might be worth a read as those of you with Canva consider this latest offer. I think you should ignore the 6-month bribe and ask what you think their new arrangement will mean for earnings in a year or two years. They must think the need the user supplied content to appeal to corporate subscribers or they wouldn't be offering the "guarantee".

The articles talk about their efforts to build paid subscriptions and corporate users versus just stick with the large base of freemium users. If they're successful at that, and if the monthly earnings don't hold up - with the worst case for contributors being Canva poaching clients from other agencies that pay contributors better - the 6 month bribe won't really mean much.

https://www.forbes.com/sites/alexkonrad/2019/12/11/inside-canva-profitable-3-billion-startup-phenom/#7db05f514a51
https://www.afr.com/young-rich/is-canva-really-worth-4-7-billion-20191020-p532ih
https://asia.nikkei.com/Business/Startups/Australian-unicorn-Canva-targets-China-India-and-Brazil
https://techcrunch.com/2019/12/06/canva-introduces-video-editing-has-big-plans-for-2020/

A separate topic, but the free Canva for Education announcement from January mentions premium photos in Canva Pro. How does the contributor get compensated for those uses?

https://theexcelligent.com/2020/01/25/canva-for-education-launches-to-schools-worldwide/

« Reply #30 on: April 07, 2020, 17:56 »
+1
Thought some of the recent(ish) articles about Canva as a business might be worth a read as those of you with Canva consider this latest offer. I think you should ignore the 6-month bribe and ask what you think their new arrangement will mean for earnings in a year or two years. They must think the need the user supplied content to appeal to corporate subscribers or they wouldn't be offering the "guarantee".

The articles talk about their efforts to build paid subscriptions and corporate users versus just stick with the large base of freemium users. If they're successful at that, and if the monthly earnings don't hold up - with the worst case for contributors being Canva poaching clients from other agencies that pay contributors better - the 6 month bribe won't really mean much.

https://www.forbes.com/sites/alexkonrad/2019/12/11/inside-canva-profitable-3-billion-startup-phenom/#7db05f514a51
https://www.afr.com/young-rich/is-canva-really-worth-4-7-billion-20191020-p532ih
https://asia.nikkei.com/Business/Startups/Australian-unicorn-Canva-targets-China-India-and-Brazil
https://techcrunch.com/2019/12/06/canva-introduces-video-editing-has-big-plans-for-2020/

A separate topic, but the free Canva for Education announcement from January mentions premium photos in Canva Pro. How does the contributor get compensated for those uses?

https://theexcelligent.com/2020/01/25/canva-for-education-launches-to-schools-worldwide/

Hi Jo Ann,

I totally understand, that in the long run, like with every agency, I know we'll pay the price for it, but since our options is ''jump in'' or get out, and on my side Canva is my biggest earner  (many thousands per month), a little in front of Shutterstock, opting out is not possible. Having double my March earning for 6 months (total earning) would be a good balm, meaning to cash in before the slowdown. Then if/when the earnings drop I will have had the satisfaction to have earned a good amount for some time, amount I can use to invest and create new content to try to maintain revenue while their revenue drops.

However if they are playing with words and meant to say ''double of your subscription earning'' which for most illustration contributors is ridiculously low amount, then I'm expecting a loss in the short run.

In any case, giving the options, which is lose all now (opt-out and remove the portfolio), or lose some later, in my case I prefer the later.

I understand it's not ideal and the subscription model all agencies are moving too one by one is definitely not a winner for us, but on my side I'm ''stuck with the deal'', I will not lose 40% of my revenue to opt-out of Canva when I know there is not another agency offering an image-design platform that can/will earn me as much.

« Reply #31 on: April 07, 2020, 20:17 »
0
Since the announcement yesterday, my sales at Canva is dropping like flies. I got 10x times less download for yesterday. Is the effect of moving buyers to subscription already taking effect? It can't be that fast and effective, right? Now, I am worried about April earning.
« Last Edit: April 07, 2020, 20:36 by leremy »

« Reply #32 on: April 08, 2020, 09:44 »
+3
Since the announcement yesterday, my sales at Canva is dropping like flies. I got 10x times less download for yesterday. Is the effect of moving buyers to subscription already taking effect? It can't be that fast and effective, right? Now, I am worried about April earning.
Yes I am also experience a 50%+ drop in earning. So NORMALLY we should see that income appear in the SUBSCRIPTION at about the 10th of May for the month of April... Until then we are in the dark. Still waiting on Canva to confirm that it will be our TOTAL earnings that will double (with the guarantee).

I'll update here if/when they answer.

« Reply #33 on: April 08, 2020, 09:57 »
+1
My usual sales dropped too.

« Reply #34 on: April 08, 2020, 19:20 »
0
I've had almost nothing since the announcement.

« Reply #35 on: April 09, 2020, 04:25 »
+3
When they first started the subscription model, my Canva earnings dropped from an average of $400/m to $200/m. With constant uploads I slowly worked my way up to about $280/m again, equaling ~30sales a weekday.
After their latest announcement, sales dropped to 6-8 a day, leading to a monthly income of about $80.

I'll wait for April earnings payment day and see if they doubled my total March income (~$270) and pull the plunge if earnings plummet after the 6 months period, or if they double the subs earnings (~$26) and then quit immediately.

« Reply #36 on: April 09, 2020, 08:52 »
+3
From 15-20 downloads a day, to 1 or 0 the last three days, I have even disappeared some downloads from the previous day.

 :o What an inadequate way to communicate these changes, they  have created confusion and unease.

« Reply #37 on: April 09, 2020, 09:02 »
0
From 15-20 downloads a day, to 1 or 0 the last three days, I have even disappeared some downloads from the previous day.

 :o What an inadequate way to communicate these changes, they  have created confusion and unease.
Totally agree... confusion, unease and stress... when your biggest earner drop more than 50%, it's stressful. I surely hope to get clarification before the 10th may (max date where we should see our new sub earnings)...

steheap

  • Author of best selling "Get Started in Stock"

« Reply #38 on: April 09, 2020, 09:10 »
+1
The subscription sales for March are now posted

Steve

« Reply #39 on: April 09, 2020, 10:12 »
+1
If their "double earnings" are meant only for subs, we're doomed. No sales since 5th of april. Not something, I'm used too.

« Reply #40 on: April 09, 2020, 12:04 »
0
If their "double earnings" are meant only for subs, we're doomed. No sales since 5th of april. Not something, I'm used too.
Unless most of our earnings are now transferred to subs, if that's the case we'll only know on the 8th-10th of May :-/

« Reply #41 on: April 13, 2020, 18:26 »
0
Based on the sales so far this month they must be going great guns with their new program or it will be hard to double my income.

« Reply #42 on: April 13, 2020, 19:48 »
+2
it's a fire sale.

short term revenue boost, but longterm probably not a good idea.

« Reply #43 on: April 13, 2020, 22:24 »
0
it's a fire sale.

short term revenue boost, but longterm probably not a good idea.

At least for contributors - maybe it will be fine for the agency.  Regular sales seem to have dried up so I assume all now is to subs.  For me those have been less than 10% of the total so if they double but the regular sales dry up it will end up being 80% less overall.  Guess we will know in another month or two but I'm expecting the worst, just like with all the other "exciting" agency announcements.

« Reply #44 on: April 14, 2020, 01:38 »
+2
Reread the email and definitely implies double overall income. Just doubling the tiny subs income makes no sense as the worry is losing the other income to subscribers. Who cares about promises of doubling our subs income if it costs even a fraction of the other income.

Seems very unambiguous, I hope we aren't giving them ideas!!
"Today, we are very excited to announce some changes to our contributor program which will increase your earnings by 2X for the next 6 months, and put your wonderful content in the hands of even more Canva users, for use on the platform."
Example:

Your March earnings
$200

Your April earnings


$400+ guaranteed*

*Guarantee only applies if you do not remove any photos or elements from your portfolio. During the guarantee period, your total earnings will be at least double your March 2020 earnings, or your actual earnings for the month; whichever is higher. The guarantee period lasts for six months (Apr 2020 to Oct 2020)."


Notice the word total.
« Last Edit: April 14, 2020, 02:19 by Justanotherphotographer »

« Reply #45 on: April 14, 2020, 10:58 »
0
Reread the email and definitely implies double overall income. Just doubling the tiny subs income makes no sense as the worry is losing the other income to subscribers. Who cares about promises of doubling our subs income if it costs even a fraction of the other income.

Seems very unambiguous, I hope we aren't giving them ideas!!
"Today, we are very excited to announce some changes to our contributor program which will increase your earnings by 2X for the next 6 months, and put your wonderful content in the hands of even more Canva users, for use on the platform."
Example:

Your March earnings
$200

Your April earnings


$400+ guaranteed*

*Guarantee only applies if you do not remove any photos or elements from your portfolio. During the guarantee period, your total earnings will be at least double your March 2020 earnings, or your actual earnings for the month; whichever is higher. The guarantee period lasts for six months (Apr 2020 to Oct 2020)."


Notice the word total.

Yes that is was I read initially, just reading post here created doubt in my mind. Like you said, reading the TOTAL EARNINGS makes it crystal clear... in that case I'm happy with the change. My guess is that for Canva to promise double earning is that some contributors will profit out of that, and some will lose. Those who lose will remove their portfolio after 6 months, but it won't change a thing for Canva since the portfolio remaining would be the one that their client uses the most, in any case Canva cannot lose in a subscription pool.

« Reply #46 on: April 14, 2020, 20:49 »
0
BTW, why haven't we received our payment yet this month? It's 15th now

« Reply #47 on: April 14, 2020, 21:46 »
0
Reread the email and definitely implies double overall income. Just doubling the tiny subs income makes no sense as the worry is losing the other income to subscribers. Who cares about promises of doubling our subs income if it costs even a fraction of the other income.

Seems very unambiguous, I hope we aren't giving them ideas!!
"Today, we are very excited to announce some changes to our contributor program which will increase your earnings by 2X for the next 6 months, and put your wonderful content in the hands of even more Canva users, for use on the platform."
Example:

Your March earnings
$200

Your April earnings


$400+ guaranteed*

*Guarantee only applies if you do not remove any photos or elements from your portfolio. During the guarantee period, your total earnings will be at least double your March 2020 earnings, or your actual earnings for the month; whichever is higher. The guarantee period lasts for six months (Apr 2020 to Oct 2020)."


Notice the word total.

That's how I read it at first , too.  However, this part gives me pause:

What will happen to my earnings?
The current royalty pool is $9.5 million USD on an annualised basis and importantly, it will continue to grow proportionally as Canvas subscription revenue grows. Every time a Canva subscriber uses one of your assets, youll earn a share of the royalty pool, paid to you shortly after the end of each calendar month.

 We are confident this will substantially increase your earnings. So confident, that were guaranteeing* your earnings will double in the first 6 months, or well pay you the difference!


So the royalty pool only comes from subscriptions, and will be paid out some time after the month - like subscriptions.  It just makes me nervous that the doubling will only be our total subscription earnings, not royalties.  When 123rf cut our rates, they also promised that it would miraculously increase our earnings too and that was a lie.  When Alamy cut us it was to increase advertising which would increase overall revenues and that didn't really pan out.  Doubling all of our earnings just sounds too good to be true - we all know how those claims go.  Hopefully Canva will be the exception.  They have done an amazing job of developing their business in a short time by providing something new.  Hopefully they will set a new standard and we will all be singing their praises - at least it won't take too long to find out.

« Reply #48 on: April 15, 2020, 02:57 »
0
Reread the email and definitely implies double overall income. Just doubling the tiny subs income makes no sense as the worry is losing the other income to subscribers. Who cares about promises of doubling our subs income if it costs even a fraction of the other income.

Seems very unambiguous, I hope we aren't giving them ideas!!
"Today, we are very excited to announce some changes to our contributor program which will increase your earnings by 2X for the next 6 months, and put your wonderful content in the hands of even more Canva users, for use on the platform."
Example:

Your March earnings
$200

Your April earnings


$400+ guaranteed*

*Guarantee only applies if you do not remove any photos or elements from your portfolio. During the guarantee period, your total earnings will be at least double your March 2020 earnings, or your actual earnings for the month; whichever is higher. The guarantee period lasts for six months (Apr 2020 to Oct 2020)."


Notice the word total.

That's how I read it at first , too.  However, this part gives me pause:

What will happen to my earnings?
The current royalty pool is $9.5 million USD on an annualised basis and importantly, it will continue to grow proportionally as Canvas subscription revenue grows. Every time a Canva subscriber uses one of your assets, youll earn a share of the royalty pool, paid to you shortly after the end of each calendar month.

 We are confident this will substantially increase your earnings. So confident, that were guaranteeing* your earnings will double in the first 6 months, or well pay you the difference!


So the royalty pool only comes from subscriptions, and will be paid out some time after the month - like subscriptions.  It just makes me nervous that the doubling will only be our total subscription earnings, not royalties.  When 123rf cut our rates, they also promised that it would miraculously increase our earnings too and that was a lie.  When Alamy cut us it was to increase advertising which would increase overall revenues and that didn't really pan out.  Doubling all of our earnings just sounds too good to be true - we all know how those claims go.  Hopefully Canva will be the exception.  They have done an amazing job of developing their business in a short time by providing something new.  Hopefully they will set a new standard and we will all be singing their praises - at least it won't take too long to find out.
Honestly nothing there seems to imply that they are referring to only double subs earnings (in the guarantee period) and if they do that it will be sketchy as F. They are just saying where the funds are going to come from.

100% agree that they are absolutely wrong about our earnings increasing (outside of the guarantee period). Doubling is insane.

I wish these agencies would learn from the experience of others or listen to contributors who have been fed the same lines and seen this same thing happen multiple times.

EDIT: how would they even justify only doubling subs earnings when the point is that they are forcing content into the scheme that wasn't included in March (to earn money to be doubled)?
Seriously, if they try to pull that s**t they will have gone from the one agency prepared to put their money where their mouth is over these sorts of claims (for six months at least) to the biggest bunch of BS artists so far (with the exception of maybe Fotolia trying to pretend Dollar Photo Club was a separate partner company back in the day).


« Last Edit: April 15, 2020, 03:09 by Justanotherphotographer »

« Reply #49 on: April 15, 2020, 03:21 »
+1
BTW, why haven't we received our payment yet this month? It's 15th now

Just arrived in my account.
« Last Edit: April 15, 2020, 03:28 by eyewave »


 

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