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Author Topic: Canva announcement  (Read 21479 times)

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« on: April 06, 2020, 10:43 »
0
I got this today from Canva. What do you think about this? I am curious.

"Thank you for being one of our valued content contributors - you help make Canva ever more special. Today, we are very excited to announce some changes to our contributor program which will increase your earnings by 2X for the next 6 months, and put your wonderful content in the hands of even more Canva users, for use on the platform.


Whats changing?
Ever since we introduced Canva Pro, one of the top pieces of feedback weve received from our users is that they want to have access to all the paid content on Canva. In order to make this happen, were going to include all premium content in our Canva subscriptions for use within Canva. At the same time, to make sure you are fairly compensated for your work, we are allocating a percentage of Canvas subscription revenue to a new royalty pool that will be paid to contributors like you every time your content gets used as part of our subscriptions.


What will happen to my earnings?
The current royalty pool is $9.5 million USD on an annualised basis and importantly, it will continue to grow proportionally as Canvas subscription revenue grows. Every time a Canva subscriber uses one of your assets, youll earn a share of the royalty pool, paid to you shortly after the end of each calendar month.

 
We are confident this will substantially increase your earnings. So confident, that were guaranteeing* your earnings will double in the first 6 months, or well pay you the difference!

 
Example:

Your March earnings

Your April earnings

$200

$400+ guaranteed*

*Guarantee only applies if you do not remove any photos or elements from your portfolio. During the guarantee period, your total earnings will be at least double your March 2020 earnings, or your actual earnings for the month; whichever is higher. The guarantee period lasts for six months (Apr 2020 to Oct 2020).


Can anyone use my content now?
No. Canva users that are not on a subscription will continue to have to pay for a license to use your content in their designs, just like they have before. The royalties you earn for those uses will not change and will continue to be paid out to you as normal.

 
Additionally, while subscribers will be able to use all premium content as part of their subscription, this will be in the Canva editor - no direct downloads will be allowed (except for users who pay separately for Multi Use licenses, Extended Use licenses or a Photos Unlimited subscription).


Can I opt-out of this initiative?
Of course! We truly believe that this change will be better for both our users and our contributors, but as you know, under our Contributor Terms, you are free to withdraw your stock media from the Contributor program at any time by reaching out to us through the contributor support form.

 
However, please note that because we will be making our entire content library available to our subscribers, it will unfortunately not be possible to opt-out of this initiative only - you will be required to opt-out of the contributor program entirely. Keep in mind that if you stay, your total earnings are guaranteed to double for six months, and we expect your actual earnings will be higher and continue to grow over time.

 
If you have any questions, reply to this email or reach out to us through the contributor support form, we are here to help.

 
Sincerely,
Canva Team

Frequently asked questions

What action do I need to take?

You do not need to take any action. All contributors will automatically qualify for the double earnings guarantee (subject to its condition of no content being removed from your portfolio), and this will be reflected in your payouts.

 
How will the royalty pool grow with Canva subscription revenue?

The royalty pool will grow proportionally with Canva subscription revenue, including from Canva Pro and Canva for Enterprise.

 
Do I still earn from license sales and Photos Unlimited?

Yes, you will continue to receive earnings for a-la-carte license sales by Canvas free users, as well as revenue from existing Photos Unlimited subscribers. This is an additional revenue stream for you.

 
Can Canva subscription users download my assets?

No. They may only use them within the Canva editor.

 
Can I opt-out of this program?

Yes, but because we will be making our entire content library available to our subscribers, it will unfortunately not be possible to opt-out of this initiative only - you will be required to opt-out of the contributor program entirely.

If youd like to opt-out of our contributor program, please contact us through the contributor support form. Keep in mind that if you stay, your total earnings are guaranteed to double for six months, and your actual earnings may be even higher and continue to grow over time.

 
Will my earnings drop after the guarantee period?

We expect your actual earnings to exceed the guarantee, especially by the end of the guarantee period and that your earnings will continue to grow over time. The royalty pool will increase with Canvas subscription growth.

 
Can I see my earnings in real time?

As we calculate usages and royalties on a monthly basis, youll get these numbers a few days after each calendar month.

 
When will I be paid?

Similarly to Photos Unlimited royalties, you will be paid a few days after the end of each calendar month.

 
How do I maximise my earnings?

The more your content is used on Canva by Pro users, the more you will earn. To maximise your earnings, we suggest uploading your best content to Canva.

 
Remember: Canva Pro users cannot download your assets; users have to pay $10 for a multi-use license to download your assets."


« Reply #1 on: April 06, 2020, 10:55 »
0
Well, they say they guarantee double earnings, and if you don't get them, they'll pay the difference. My thought: wait and see, sounds good though.

« Reply #2 on: April 06, 2020, 11:04 »
+2
Double earnings yes, but only for subscriptions.  So if the general sales go down and subscriptions go up ... ?

« Reply #3 on: April 06, 2020, 11:05 »
0
what I am not sure of: is it always the march 2020 earnings they double, or?

« Reply #4 on: April 06, 2020, 11:45 »
+1
This is a subscription with which a customer can use ALL your images for a monthly subscription.
Similar to hyperstock. https://www.microstockgroup.com/pond5/hyperstock
And you are happy with that..
LuL

« Reply #5 on: April 06, 2020, 11:51 »
0
not exactly, as i understand:

"while subscribers will be able to use all premium content as part of their subscription, this will be in the Canva editor - no direct downloads will be allowed (except for users who pay separately for Multi Use licenses, Extended Use licenses or a Photos Unlimited subscription)."

and

"Can Canva subscription users download my assets?

No. They may only use them within the Canva editor."

Still, it sounds too good to me too, that is why I posted here, to see what others think about it.

This is a subscription with which a customer can use ALL your images for a monthly subscription.
Similar to hyperstock. https://www.microstockgroup.com/pond5/hyperstock
And you are happy with that..
LuL

Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« Reply #6 on: April 06, 2020, 12:21 »
+15
Quote
Today, we are very excited to announce...

Whenever any agency starts like this you know that whatever comes next is crap.

« Reply #7 on: April 06, 2020, 12:56 »
+1
what I am not sure of: is it always the march 2020 earnings they double, or?

Yes from what I read is they count on March earnings and guarantee double. Really a good thing for me... but I'm waiting to see :)

« Reply #8 on: April 06, 2020, 13:33 »
+1
what I am not sure of: is it always the march 2020 earnings they double, or?

Yes from what I read is they count on March earnings and guarantee double. Really a good thing for me... but I'm waiting to see :)

Thanks!
For me March is a bit below average, but that's just my bad luck  :(

« Reply #9 on: April 06, 2020, 13:52 »
+2
a lot of letters and good-sounding words.

what's the catch?

« Reply #10 on: April 06, 2020, 14:04 »
+1
Sorry guys, but I really think they talk about subscription revenue only, and MARCH subscriptions have not been published yet !

« Reply #11 on: April 06, 2020, 14:08 »
0
My march is actualy good, but sub earnings haven't been reported yet. If "double earnings" means only from subscription, that's not so good, because sub earnings for meare only about 25% of "regular" earnings. But still better than nothing I guess.

« Reply #12 on: April 06, 2020, 14:11 »
0
I would like to see comment from SpaceStockFootage user

we had discussion about that on my topic here: https://www.microstockgroup.com/general-stock-discussion/agency-solidarity-with-their-contributors-due-covid-19/

« Reply #13 on: April 06, 2020, 14:13 »
0
Sorry guys, but I really think they talk about subscription revenue only, and MARCH subscriptions have not been published yet !

I hope it's not, but possible. I think we might need some clarification. For me it seems it is about all revenue.. but let's wait and find out. Subscriptions for me are sometimes 0, sometimes less then 1% of all my revenue, so I guess even worse luck haha.

« Reply #14 on: April 06, 2020, 14:54 »
+2
It seems to be only for subscription revenue, which for me has been quite small.  If it comes at the expense of regular downloads then it might mean a huge overall loss for us, which of course seems to be the usual result of "exciting" agency announcements.

Other than the early days of Canva and Adobestock, when revenue increased a lot, almost every other agency change has resulted in less money to contributors in my experience.

We will see what happens with this one.  Let's hope for the best, but I won't hold my breath hoping that it is an increase overall.

« Reply #15 on: April 06, 2020, 14:57 »
+9
I love how opting out equals closing your account.

« Reply #16 on: April 06, 2020, 15:09 »
+3

In order to make this happen, were going to include all premium content in our Canva subscriptions for use within Canva. At the same time, to make sure you are fairly compensated for your work....

Fairly!? ::)
Premium content in subscriptions? pfff... i hope i can get a Premium camera in a subscriptions model too.

Mir

« Reply #17 on: April 06, 2020, 15:14 »
0
Of course it won't be double the normal income but the subscription, it was clear that they would go in this direction.
« Last Edit: April 06, 2020, 15:20 by Mir »

« Reply #18 on: April 06, 2020, 15:17 »
+3
Wouldn't be surprised if the plan is to phase out premium content and move to all subscriptions. As an early contributor to Canva, it is so sad to see the direction they have taken. I did take them up on their generous opt-out strategy. ::)

« Reply #19 on: April 06, 2020, 15:26 »
+1
I love how opting out equals closing your account.

That's no different to what istock have done for years.

iStockphotos Opt in or Close Account Ultimatum

« Reply #20 on: April 06, 2020, 17:58 »
0
what I am not sure of: is it always the march 2020 earnings they double, or?

Yes from what I read is they count on March earnings and guarantee double. Really a good thing for me... but I'm waiting to see :)

Thanks!
For me March is a bit below average, but that's just my bad luck  :(
I had the same bad luck.

Noedelhap

  • www.colincramm.com

« Reply #21 on: April 06, 2020, 18:14 »
+23
Guys, don't fall for this obvious bait. At first I thought Canva was going to show us all some financial support by doubling our commissions as a gift, as we're all dealing with the corona crisis, but in reality this is just your average 'exciting news' crap and yet another step in the race to the bottom.

First of all, note the eye-catching 'double your earnings' subject of the email. That's red flag number one, almost like a scam email.
Secondly, the allergy-inducing words 'we are very excited to announce...' is red flag number two.

Then they say: "one of the top pieces of feedback weve received from our users is that they want to have access to all the paid content on Canva".
Hello Canva?! Just because a buyer wants to have a BMW for the price of a Volkswagen, doesn't mean a car dealer has to give in to that demand!

So Canva succumbs to market pressure and mindlessly hands over your premium content to reel in gullible subscribers. This will effectively cannibalize regular downloads.
Contributors may feel like being in heaven because of "double earnings", but only for a short while. This guarantee lasts only 6 months, which means after that, Canva is no longer bound to its promises and revenue could easily plummet to new depths.

No real-time earnings either. Of course not, why would they? They know you have nowhere else to go.
Then you probably want to opt-out of this sweet deal? No can do, either close your account or shut up and eat our crap.


« Reply #22 on: April 07, 2020, 00:36 »
0
March 2020 was my BME.
Wow!!! I will become so rich now!

« Reply #23 on: April 07, 2020, 02:54 »
+5
Guys, don't fall for this obvious bait. At first I thought Canva was going to show us all some financial support by doubling our commissions as a gift, as we're all dealing with the corona crisis, but in reality this is just your average 'exciting news' crap and yet another step in the race to the bottom.

First of all, note the eye-catching 'double your earnings' subject of the email. That's red flag number one, almost like a scam email.
Secondly, the allergy-inducing words 'we are very excited to announce...' is red flag number two.

Then they say: "one of the top pieces of feedback weve received from our users is that they want to have access to all the paid content on Canva".
Hello Canva?! Just because a buyer wants to have a BMW for the price of a Volkswagen, doesn't mean a car dealer has to give in to that demand!

So Canva succumbs to market pressure and mindlessly hands over your premium content to reel in gullible subscribers. This will effectively cannibalize regular downloads.
Contributors may feel like being in heaven because of "double earnings", but only for a short while. This guarantee lasts only 6 months, which means after that, Canva is no longer bound to its promises and revenue could easily plummet to new depths.

No real-time earnings either. Of course not, why would they? They know you have nowhere else to go.
Then you probably want to opt-out of this sweet deal? No can do, either close your account or shut up and eat our crap.

Quite right Canva are just copying Envato's playbook offering share schemes on subs revenue then just like Envato they'll find a reason to pull the rug from under contributors once they have their hands on your content.

« Reply #24 on: April 07, 2020, 07:51 »
+5
Thanks for the feedback for everyone. So it seems like it's just the usual "exciting news".
BTW, my March subscription is 0, so that will be really easy to double, thank you canva...
It's sad, 'cause I used to like them.


 

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