Author Topic: Canva earnings are continuing to go down (Read 11219 times)

stockman11 · « **on:** October 13, 2022, 05:09 »

I thought Canva is a growing agency and earnings will only continue to go up. But instead of that, this whole year earnings are only continuing to go down. Every month there is less and less, and this is a serious problem. I already saw on this forum that this is happening with some other contributors as well, so I'm not the only one.

Does anybody have a clue why is this happening?

Justanotherphotographer · « **Reply #1 on:** October 13, 2022, 05:14 »

How can anyone have an idea? There is ZERO transparency! They could simply be arbitrarily cutting our payout per DL and we wouldn’t know.

EDIT: WOW! Just checked mine for last month. The drop is astounding. Well, got no one to blame but ourselves. We let them stuff our mouths with gold when they needed us. Now they don't they are tightening the screws. Same old story, but this time we let them get away with way too much at the outset (hiding DL numbers after the outrage over RPD). That should have been the warning sign.

Noedelhap · « **Reply #2 on:** October 13, 2022, 05:26 »

I don't know, it seems pretty steady to me. Some seasonal ups and downs, but no major dips for me. See below my plotted monthly revenues starting from January 2021 until now.

Justanotherphotographer · « **Reply #3 on:** October 13, 2022, 05:48 »

I compare the same month year to year. How does your Sept 2022 compare to 2021? looks like a big drop on your chart?

Noedelhap · « **Reply #4 on:** October 13, 2022, 06:12 »

It is, but it could be an anomaly. Let's wait and see. Right now it looks my yearly revenue will be about the same if not slightly more (+10%) than last year.

Justanotherphotographer · « **Reply #5 on:** October 13, 2022, 06:38 »

Fair enough. To me your chart shows you were up on the previous year first three or four months, with the gap getting pretty consistently smaller, into a bigger and bigger decease. Very similar to me and others I think.

Morphart · « **Reply #6 on:** October 13, 2022, 07:26 »

Quote from: stockman11 on October 13, 2022, 05:09

I thought Canva is a growing agency and earnings will only continue to go up. But instead of that, this whole year earnings are only continuing to go down. Every month there is less and less, and this is a serious problem. I already saw on this forum that this is happening with some other contributors as well, so I'm not the only one.

Does anybody have a clue why is this happening?

I was wondering what was the issue with Canva... I have huge income there, and since the beginning of the year it has been going down and down... this month was a major gap, I am earning 35% less than at the same period...

I wonder if the issue is that with recession many people stopped using the Canva pro system, or maybe it's just that by adding revenue for Canva Template creators it is cutting more and more the share of the elements creator? In any case, like you mention, it's getting serious. I also thought to see the earnings keeping to grow and reach new high but it seems it hit a wall since January and just keeps going down month after month and not quite sure what to do :-/

Justanotherphotographer · « **Reply #7 on:** October 13, 2022, 07:27 »

Quote from: Morphart on October 13, 2022, 07:26

...maybe it's just that by adding revenue for Canva Template creators it is cutting more and more the share of the elements creator? ...

I suspect this has something to do with it.

Mir · « **Reply #8 on:** October 13, 2022, 14:33 »

My September earnings are about half of September 2021

cascoly · « **Reply #9 on:** October 13, 2022, 17:57 »

no real change - my sub earnings vary by 10% either direction and usually beat AS by a wide margin

Justanotherphotographer · « **Reply #10 on:** October 14, 2022, 00:52 »

I would stake money on the "royalty pool" that was originally only for image contributors is now also funding the template designers. They can say the pool continues to grow in line with their business growth (as originally promised) while adding more more and more outgoings from the same pool.

leremy · « **Reply #11 on:** October 14, 2022, 04:52 »

Can someone from Canva gives an insight on what's going on? Sales at Canva has been on decline steadily month to month and it is a little worrying.

Souf10 · « **Reply #12 on:** October 14, 2022, 05:22 »

Hello
Any idea when Canva will open up a contributor registration?

Smithore · « **Reply #13 on:** October 15, 2022, 17:49 »

Quote from: Mir on October 13, 2022, 14:33

My September earnings are about half of September 2021

Same here

hatman12 · « **Reply #14 on:** November 10, 2022, 23:07 »

My August and September were both down about 20% from the same months the previous year. Those are unpredictable months. However October has now come in down about 30%. So clearly something has changed. Whether that's due to increased supply from contributors, declining customers, or a recalculation of the subscription share of course is impossible to tell.

Shame because Canva has been a wonderful Agency over the last few years. I hope this is a one-off adjustment and not a downwards trend.

Her Ugliness · « **Reply #15 on:** November 11, 2022, 02:05 »

My Canva october earnings are actually 75% up from previous months and it's my best month on Canva ever.

Justanotherphotographer · « **Reply #16 on:** November 11, 2022, 02:56 »

Oh man, just checked mine, this is awful. Hate to repeat myself but I bet they have taken from the pay pool they promised to grow in line with their revenue to pay template designers. That or they just cut it arbitrarily. Can’t believe the absolute lack of transparency they get away with.

Justanotherphotographer · « **Reply #17 on:** November 11, 2022, 02:59 »

Quote from: Her Ugliness on November 11, 2022, 02:05

My Canva october earnings are actually 75% up from previous months and it's my best month on Canva ever.

Have you been growing your portfolio rapidly there? Roughly how much is your income with them? (I mean really roughly, tens, hundreds, thousands?) If it’s like 20 dollars or even a couple of hundred it’s very hard to draw conclusions.

EDIT: Hope you don’t mind. Checked your past posts and you said last month you haven’t been on Canva very long. Of course you are going to see growth in your first months when you start from zero. I think those seeing a huge downturn are comparing year on year.

Her Ugliness · « **Reply #18 on:** November 11, 2022, 03:20 »

Quote from: Justanotherphotographer on November 11, 2022, 02:59

Quote from: Her Ugliness on November 11, 2022, 02:05
My Canva october earnings are actually 75% up from previous months and it's my best month on Canva ever.

Have you been growing your portfolio rapidly there? Roughly how much is your income with them? (I mean really roughly, tens, hundreds, thousands?) If it’s like 20 dollars or even a couple of hundred it’s very hard to draw conclusions.

EDIT: Hope you don’t mind. Checked your past posts and you said last month you haven’t been on Canva very long. Of course you are going to see growth in your first months when you start from zero. I think those seeing a huge downturn are comparing year on year.

I've been on Canva for a little over a year now. No, I have not been growing my port rapidly there, just submitting the same content regularly than on all the other agencies.
I agree it's hard to draw conclusions without a number. If you usually earn 5$ and suddenly it's $20 that doesn't say much. I admit I don't have a very high income on Canva compared to other agencie, which might have something to do with a lot of my bestsellers not being there as Canva doesn't accept images on white background, unless they are transparent pngs, but my income has still been very steady there and suddenly it's 75% more. It's not "hundreds", but it's at least over hundred. Sadly Canva does not give me any real insight on what images sell. I suspect Halloween might have played a role as that's usually bringing in a lot of money on other agencies, though from my individual sales only 3 have been Halloween-themed, so I do not know.

Justanotherphotographer · « **Reply #19 on:** November 11, 2022, 03:36 »

Quote from: Her Ugliness on November 11, 2022, 03:20

I've been on Canva for a little over a year now. No, I have not been growing my port rapidly there, just submitting the same content regularly than on all the other agencies.
I agree it's hard to draw conclusions without a number. If you usually earn 5$ and suddenly it's $20 that doesn't say much. I admit I don't have a very high income on Canva compared to other agencie, which might have something to do with a lot of my bestsellers not being there as Canva doesn't accept images on white background, unless they are transparent pngs, but my income has still been very steady there and suddenly it's 75% more. It's not "hundreds", but it's at least over hundred. Sadly Canva does not give me any real insight on what images sell. I suspect Halloween might have played a role as that's usually bringing in a lot of money on other agencies, though from my individual sales only 3 have been Halloween-themed, so I do not know.

Interesting. I appreciate the insight, thank you for the additional context.

stoker2014 · « **Reply #20 on:** November 11, 2022, 03:40 »

It's bad that the canva does not accept video.

cascoly · « **Reply #21 on:** November 11, 2022, 14:20 »

my canva earnings have been stable over the last year - earning 50% or more over AS and often near SS

Noedelhap · « **Reply #22 on:** November 15, 2022, 06:11 »

This month was bad, -43% compared to last year. The downtrend is now indeed more visible. I've almost reached the low of Jan 2021 (but then it was an uptrend):

Annie2022 · « **Reply #23 on:** November 15, 2022, 07:39 »

I am not on Canva so I don't have anything to compare, but I was wondering if this may be helpful to this conversation ...

At the beginning of October 2022, Etsy sellers received this email from Etsy saying they have recently partnered with Adobe Express, Adobe's new Canva look-alike online design site. It may not seem much, but there were a lot of Canva users who sell on Etsy.

Also, because of Canva's success there are more and more of these online design sites popping up. Adobe Express is one of the latest.

My AS sales have increased since this announcement as well. Or perhaps Adobe Express is making a lot of headway gathering new users from other sources.

Dumc · « **Reply #24 on:** December 23, 2022, 05:40 »

Quote from: stockman11 on October 13, 2022, 05:09

I thought Canva is a growing agency and earnings will only continue to go up. But instead of that, this whole year earnings are only continuing to go down. Every month there is less and less, and this is a serious problem. I already saw on this forum that this is happening with some other contributors as well, so I'm not the only one.

Does anybody have a clue why is this happening?

Yep, same here, I thought I was the only one. I reached peak at the beginning of this year (cca. 3 times more than I'm earning now) and then earnings slowly went down again.

Justanotherphotographer · « **Reply #25 on:** December 23, 2022, 06:20 »

We need transparency so we can know if they have massively cut our RPD by taking from the pot to pay template designers or if this is due to a drop in sales. It's madness thay we have no clue if they have cut our pay!

Dumc · « **Reply #26 on:** January 18, 2023, 14:11 »

I had 125 single sales this month so far, about 120 of them were from same file. Anyone else had something like that?

pancaketom · « **Reply #27 on:** January 18, 2023, 14:56 »

Canva has always been the most lopsided site for me as far as the majority of the sales come from a few images. Since they went to the all you can eat mystery buffet I only get a few individual sales each month. They are still dominated by a few files.

Revenue continues to fall.

Morphart · « **Reply #28 on:** January 18, 2023, 18:13 »

Quote from: Justanotherphotographer on December 23, 2022, 06:20

We need transparency so we can know if they have massively cut our RPD by taking from the pot to pay template designers or if this is due to a drop in sales. It's madness thay we have no clue if they have cut our pay!

Yes that is I thought also... there has been a dramatical fall of the revenue on Canva... to me Canva earned at least 4x more than Shutterstock or 10x more than Adobe Stock so it's really really hard financially... having 2022 drop month after month... december have been such a loss too... really curious to know what is causing this drop... any Canva representative can answer us?

Justanotherphotographer · « **Reply #29 on:** January 19, 2023, 02:46 »

Quote from: Morphart on January 18, 2023, 18:13

Quote from: Justanotherphotographer on December 23, 2022, 06:20
We need transparency so we can know if they have massively cut our RPD by taking from the pot to pay template designers or if this is due to a drop in sales. It's madness thay we have no clue if they have cut our pay!

Yes that is I thought also... there has been a dramatical fall of the revenue on Canva... to me Canva earned at least 4x more than Shutterstock or 10x more than Adobe Stock so it's really really hard financially... having 2022 drop month after month... december have been such a loss too... really curious to know what is causing this drop... any Canva representative can answer us?

You can PM Danny on this forum and ask them to respond to this thread. They are usually good about doing it.

Noedelhap · « **Reply #30 on:** January 20, 2023, 05:39 »

That would be good because earnings are nowhere where they used to be.

RetroMo · « **Reply #31 on:** January 23, 2023, 21:24 »

With the new contributor dashboard roll out, Canva states that the template designers' pool, and the element creators' pool are still separate, so in theory no earnings dilution is occurring this way. That said, I'm also experiencing declining earnings YOY there in line with what others have posted, for the first time after many years. I believe it may be dilution from increase in supply recently, and/or algo changes favouring newer content. The wild card here is their affiliate AI roll out this fall, which also coincided with my first YOY significant monthly earnings decline. While it's great to finally have some analytics, the dashboard is quite vague.Last year's numbers have adjusted several times since going live so am taking these with a grain of salt until it stabilizes, but so far sales volume is > expected, RPI < expected. Curious what others think of the new dash?

pancaketom · « **Reply #32 on:** January 23, 2023, 21:44 »

I'm not sure I have can see the new dashboard, what I can see is pretty short on information. I'm also pretty sure that is on purpose.

RetroMo · « **Reply #33 on:** January 23, 2023, 22:02 »

It's under the Element Creator Menu on the left (where you go to upload using their website portal), then select Dashboard from the top 3 tabs. At least that's where it shows up in my view.

pancaketom · « **Reply #34 on:** January 24, 2023, 00:07 »

The only place I've found to see earnings are at

https://www.canva.com/earnings

It usually takes me a while to figure out how to see that as you need to make sure you have selected the correct "team" first and there aren't any obvious links to it from the login page and I usually only do it once or twice a month.

Morphart · « **Reply #35 on:** February 02, 2023, 12:40 »

Quote from: Justanotherphotographer on January 19, 2023, 02:46

Quote from: Morphart on January 18, 2023, 18:13
Quote from: Justanotherphotographer on December 23, 2022, 06:20
We need transparency so we can know if they have massively cut our RPD by taking from the pot to pay template designers or if this is due to a drop in sales. It's madness thay we have no clue if they have cut our pay!

Yes that is I thought also... there has been a dramatical fall of the revenue on Canva... to me Canva earned at least 4x more than Shutterstock or 10x more than Adobe Stock so it's really really hard financially... having 2022 drop month after month... december have been such a loss too... really curious to know what is causing this drop... any Canva representative can answer us?
You can PM Danny on this forum and ask them to respond to this thread. They are usually good about doing it.

I did not find no ''Danny'' from Canva, can you PM him or send his profile link?

Justanotherphotographer · « **Reply #36 on:** February 02, 2023, 13:01 »

Done, check your PMs

Morphart · « **Reply #37 on:** February 09, 2023, 14:22 »

Quote from: Justanotherphotographer on February 02, 2023, 13:01

Done, check your PMs

Thanks, contacted him but now news so far, radio silence

Morphart · « **Reply #38 on:** February 09, 2023, 15:41 »

Hi everyone!

I just noticed this section on Canva, I think it can help to see what revenue we will get or an idea of our portfolio performance :
https://www.canva.com/creators/element then click DASHBOARD.

On my side I have a sharp decline from December 1st up to December 31st, but it catches up back in January. Too bad we don't have the 2021 data as we could compare with the numbers we had at the peak, but at least it gives some indication of our portfolio performance.

pancaketom · « **Reply #39 on:** February 09, 2023, 20:19 »

Looks like performance is pretty steady to falling slightly. Earnings are falling much more steeply though. It would be interesting to see the stats over a longer time period.

Does anyone know what "applies" and "exports" means. My guess is applies is usage in a canva design and export is similar to sales on other microstock sites. Those numbers are pretty high - 1-2 orders of magnitude greater than sales on adobe for similar to more $ at adobe.

Morphart · « **Reply #40 on:** February 10, 2023, 09:25 »

Quote from: pancaketom on February 09, 2023, 20:19

Looks like performance is pretty steady to falling slightly. Earnings are falling much more steeply though. It would be interesting to see the stats over a longer time period.

Does anyone know what "applies" and "exports" means. My guess is applies is usage in a canva design and export is similar to sales on other microstock sites. Those numbers are pretty high - 1-2 orders of magnitude greater than sales on adobe for similar to more $ at adobe.

Yes I guess you are right (Applies and Exports). Applies might also mean it has been used in a Template Creator template, and Exports must mean the image has been downloaded. The numbers for me are ASTRONOMIC (1.5 million per month for one of my portfolio (combined Applies and Export)), didn't know the images we're used that much... I was always happy with the earnings I got from Canva, I know that subscription base we didn't get paid much per image, but I am really shocked at the real numbers, fractions of cent... I'm not even close to that many download in my LIFETIME downloads since 2009 on Shutterstock and they had subscription a long time.

For the matter at hand, one thing I did is use FILTER CHART BY : Last 6 months. Then you have percentage increase from last period, and I see 30% more on applies and 16% more on export.
For me in december, using the peaks of the curve, it started normally on december 1 and the last 2 peaks of december it was 45% less than usual, which might explain the poor performance.

However, checking last 6 months the peaks are stable enough, and November which outperformed September and October but have 15% less revenue. Would really like to have someone from Canva explain what is happening with the revenue. Did they give out free subscription, did they lose 50% of their customer (and if so why are our images download stable when you have less customers)? What happened to the Contributor pool?

pancaketom · « **Reply #41 on:** February 10, 2023, 11:34 »

That is similar to what I looked at - although my numbers are much much lower. I wonder about the ratio of subscription plans to individual or credit sales - with longer term sub plans even if the dl # are much lower at the end of December the 4 should just be split about equally.

Something is making the amount we get per applies and exports go down over time. It could be people are taking more advantage of their plans or they are selling plans for less or ? I'm a lot more annoyed about actual downloads that go for nearly nothing than if someone uses an image as part of a one-off design. I also am less annoyed if I am making close or more than what I make on the top sites. When $ amounts drop down into the lower tier levels it might be time to pull the plug.

Morphart · « **Reply #42 on:** February 10, 2023, 13:38 »

Quote from: pancaketom on February 10, 2023, 11:34

That is similar to what I looked at - although my numbers are much much lower. I wonder about the ratio of subscription plans to individual or credit sales - with longer term sub plans even if the dl # are much lower at the end of December the 4 should just be split about equally.

Something is making the amount we get per applies and exports go down over time. It could be people are taking more advantage of their plans or they are selling plans for less or ? I'm a lot more annoyed about actual downloads that go for nearly nothing than if someone uses an image as part of a one-off design. I also am less annoyed if I am making close or more than what I make on the top sites. When $ amounts drop down into the lower tier levels it might be time to pull the plug.

Yeah I hear you. On my side most of the portfolio is Illustrations which works well with the Canva concept, small elements to be added into designs (am diversifying this year with more photos and videos though). I think the Applies/Export should be clarified, as maybe Applies is only used in templates and Export can be the image exported (alone) or the image Inside a Design that gets exported. If the second, it means the Applies are also comptabilized into the export (it's a bit confusing).

For me the biggest drawback is the revenue. Canva has been by far my biggest earner, as high as 5x the revenue of Shutterstock at the peak (2021). December now looks like the numbers we had BEFORE they put the subscription based contributor pool which is a bit concerning. Since April 2022 on my side I had a steady decline month after month. If I compare April 2022 with December 2022 I got a -60% loss difference :-/

I saw the January numbers today and they are SLIGHTLY better than December, I hope the trend inverse and we slowly get back up to the 2021 numbers.

cascoly · « **Reply #43 on:** February 10, 2023, 14:01 »

canva posted sub earnings today - mine is right on avg for last 6 months, down 15% over last 12 mo

hatman12 · « **Reply #44 on:** February 13, 2023, 19:40 »

Quote from: cascoly on February 10, 2023, 14:01

canva posted sub earnings today - mine is right on avg for last 6 months, down 15% over last 12 mo

Mine is better than expected for January but still a large drop from Jan 2022.

Justanotherphotographer · « **Reply #45 on:** February 14, 2023, 12:31 »

Quote from: Morphart on February 10, 2023, 13:38

...
I saw the January numbers today and they are SLIGHTLY better than December, I hope the trend inverse and we slowly get back up to the 2021 numbers.

Did you get a reply re. paying out to template creators from the same pool?

I just noticed the earnings page now even says earnings are based on how often your "TEMPLATES and elements are used". I would bet that our guess was correct and they have decided to pay out to template creators from the same pool rather than increase it so we are still getting the same percentage of their revenue. VERY disingenuous given the promises they made with regards to growing total payments to artists in proportion to their growth. What's next? paying their office staff from the same revenue pool?

Morphart · « **Reply #46 on:** March 04, 2023, 11:24 »

Quote from: Justanotherphotographer on February 14, 2023, 12:31

Quote from: Morphart on February 10, 2023, 13:38
...
I saw the January numbers today and they are SLIGHTLY better than December, I hope the trend inverse and we slowly get back up to the 2021 numbers.
Did you get a reply re. paying out to template creators from the same pool?

I just noticed the earnings page now even says earnings are based on how often your "TEMPLATES and elements are used". I would bet that our guess was correct and they have decided to pay out to template creators from the same pool rather than increase it so we are still getting the same percentage of their revenue. VERY disingenuous given the promises they made with regards to growing total payments to artists in proportion to their growth. What's next? paying their office staff from the same revenue pool?

No, Canva doesn't seem interested in contributors anymore, seems they got what they wanted, get massive content from contributors with a 50% share, get them in a subscription based contract, then slowly reduce their share. I always had hope that Canva would be different but it all ends up the same way. To be honest I can't complain of 2021 which had exceptionnaly high revenue, but the 2022 drop has been drastic.

I still have hope that we reached a new bottom and that it will start slowly getting back up month to month... but hope is all that is left for now until we hear from them :p
a

pancaketom · « **Reply #47 on:** March 04, 2023, 14:19 »

For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

chris___ · « **Reply #48 on:** March 11, 2023, 06:35 »

Quote from: pancaketom on March 04, 2023, 14:19

For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

At least in my case it did not. The three bigger spikes are in February. Applied +51 and exports +17 when compared to the previous month. In January I made $ 874 and in February $ 887. So that's almost the same despite the increase in applies and exports.
For now the dashboard seems pretty useless when it comes to predicting income.

kuriouskat · « **Reply #49 on:** March 11, 2023, 08:16 »

Quote from: chris77 on March 11, 2023, 06:35

Quote from: pancaketom on March 04, 2023, 14:19
For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

At least in my case it did not. The three bigger spikes are in February. Applied +51 and exports +17 when compared to the previous month. In January I made $ 874 and in February $ 887. So that's almost the same despite the increase in applies and exports.
For now the dashboard seems pretty useless when it comes to predicting income.

May I ask where to view this statistic? I can only find earnings for royalties and individual sales, but nothing that gives me an indication as to how many times an images has been applied or exported.

chris___ · « **Reply #50 on:** March 11, 2023, 12:18 »

Quote from: KuriousKat on March 11, 2023, 08:16

Quote from: chris77 on March 11, 2023, 06:35
Quote from: pancaketom on March 04, 2023, 14:19
For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

At least in my case it did not. The three bigger spikes are in February. Applied +51 and exports +17 when compared to the previous month. In January I made $ 874 and in February $ 887. So that's almost the same despite the increase in applies and exports.
For now the dashboard seems pretty useless when it comes to predicting income.

May I ask where to view this statistic? I can only find earnings for royalties and individual sales, but nothing that gives me an indication as to how many times an images has been applied or exported.

Go to https://www.canva.com/creators/element and click on dashboard.

pancaketom · « **Reply #51 on:** March 11, 2023, 14:23 »

Quote from: KuriousKat on March 11, 2023, 08:16

Quote from: chris77 on March 11, 2023, 06:35
Quote from: pancaketom on March 04, 2023, 14:19
For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

At least in my case it did not. The three bigger spikes are in February. Applied +51 and exports +17 when compared to the previous month. In January I made $ 874 and in February $ 887. So that's almost the same despite the increase in applies and exports.
For now the dashboard seems pretty useless when it comes to predicting income.

May I ask where to view this statistic? I can only find earnings for royalties and individual sales, but nothing that gives me an indication as to how many times an images has been applied or exported.

go to

https://www.canva.com/creators/element

and then select "dashboard" somewhere in the middle upper section of the page, and then you can select one of their selected time periods on the right side where it says "filter page by"

kuriouskat · « **Reply #52 on:** March 11, 2023, 18:14 »

Quote from: pancaketom on March 11, 2023, 14:23

Quote from: KuriousKat on March 11, 2023, 08:16
Quote from: chris77 on March 11, 2023, 06:35
Quote from: pancaketom on March 04, 2023, 14:19
For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

At least in my case it did not. The three bigger spikes are in February. Applied +51 and exports +17 when compared to the previous month. In January I made $ 874 and in February $ 887. So that's almost the same despite the increase in applies and exports.
For now the dashboard seems pretty useless when it comes to predicting income.

May I ask where to view this statistic? I can only find earnings for royalties and individual sales, but nothing that gives me an indication as to how many times an images has been applied or exported.

go to

https://www.canva.com/creators/element

and then select "dashboard" somewhere in the middle upper section of the page, and then you can select one of their selected time periods on the right side where it says "filter page by"

Thanks a lot - found it!

pancaketom · « **Reply #53 on:** March 12, 2023, 18:25 »

It looks like Feb earnings are posted, and although applies were up 24% and exports were up 18% actual $ earnings were only up .57% and total $ earnings actually went down because I had more individual sales in January (which gives you an idea of how small the Elements earning increase was since individual sales are in the single digits these months.)

So, an awful lot of sales for not much $ for us and basically earnings continue to fall despite the customers getting fat at the all you can eat buffet.

Does anyone know what "applies" and "exports" really mean? Danny?

hatman12 · « **Reply #54 on:** March 13, 2023, 21:30 »

Quote from: pancaketom on March 12, 2023, 18:25

It looks like Feb earnings are posted, and although applies were up 24% and exports were up 18% actual $ earnings were only up .57% and total $ earnings actually went down because I had more individual sales in January (which gives you an idea of how small the Elements earning increase was since individual sales are in the single digits these months.)

So, an awful lot of sales for not much $ for us and basically earnings continue to fall despite the customers getting fat at the all you can eat buffet.

Does anyone know what "applies" and "exports" really mean? Danny?

My sales were also shown as up about 24% in February, but unfortunately my total earnings for the month were down about 1%. The money divided into total sales produces pay per download as a very small number, about $0.006 per sale.

I like Canva, but it sure feels and looks like we are being screwed.

Justanotherphotographer · « **Reply #55 on:** March 14, 2023, 03:24 »

February "Applies" and "Exports" all up on last period (I assume January) but income down. Way down on last year's February. Even worse than my most pessimistic placeholder figure for the month. I believe Canva is devastating to my income in the long term. They have captured a huge part of the market and are now turning the screws on suppliers.

I believe that at least a few buyers from the hundreds of thousands licensing my work from Canva would have licensed them elsewhere if Canva didn’t exist. Backed up by my corresponding decrease in volumes elsewhere, The return per sale is so low it would only take a handful every few thousand to make me more money.

I feel there’s been a real bait and switch. I had the conversations when they were new and trying to get our work. They were saying the 27c or 25c they were offering for subscription sales then wasn’t as bad as it sounded. Even if it was less than the 38c elsewhere, it was okay as it was a different product and buyers would not be able to use the images outside of Canva.

Then with the new scheme it was (paraphrasing) “it may be low RPD, but you will share in our success, we will fairly split revenue with you and your income will grow with us”. Well my volume is still going up, I am making content their customers want and selling more, yet my income continues to go down as they spread the pot to ever more people outside the original scope of the agreement. We are getting approximately 10X less per sale than we were even at the beginning of this scheme, judging by the figures the last time they briefly let us see them.

cascoly · « **Reply #56 on:** March 14, 2023, 14:11 »

Quote from: Justanotherphotographer on March 14, 2023, 03:24

...

I believe that at least a few buyers from the hundreds of thousands licensing my work from Canva would have licensed them elsewhere if Canva didn’t exist. ...

?? if your images weren't on canva, why do you think they'd find those images elsewhere among millions of other images unless your images were truly unique

Justanotherphotographer · « **Reply #57 on:** March 14, 2023, 16:17 »

Quote from: cascoly on March 14, 2023, 14:11

Quote from: Justanotherphotographer on March 14, 2023, 03:24
...

I believe that at least a few buyers from the hundreds of thousands licensing my work from Canva would have licensed them elsewhere if Canva didn’t exist. ...

?? if your images weren't on canva, why do you think they'd find those images elsewhere among millions of other images unless your images were truly unique

Agreed. My statement was about Canva's impact on the market in general (and therefore my income too). I'm trapped on Canva just like everyone as they have swallowed up such a huge slice of the market and now can, and are, squeezing us. Hence "if Canva didn't exist", not "if I wasn't selling on Canva".

Dumc · « **Reply #58 on:** March 20, 2023, 05:15 »

What does applies and exports means?

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