I see from ads on Facebook that DPC is offering the first month free now. I'm assuming that's because they're getting desperate. ;)

I'd agree with that.  They are trying to get buyers hooked because, in my opinion, not enough buyers are not responding to cheap seat pricing for front row behind the catcher images. The cheap pricing has a cost.  The revenue generated by one buyer is typically eroded when you fight by cost, so you need more buyers than a healthy pricing model might require. They may need twice as many buyers just to make the revenue forecast they want. I hope they choke on their own greed and die a quick death.