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Author Topic: Anything you would like to know about keywording?  (Read 527 times)

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ribtoks

  • Founder of Xpiks
« on: September 20, 2022, 04:30 »
0
Hi

I'm going to do a larger scale study of the keywording on microstocks. Was wondering if folks here have any specific questions about it that I could address in the study?


Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #1 on: September 20, 2022, 10:11 »
+1
Hi

I'm going to do a larger scale study of the keywording on microstocks. Was wondering if folks here have any specific questions about it that I could address in the study?

How many keywords are so redundant that they make no difference, since every image and suggestion tool, includes the same words for similar subjects?

Yes, I'd like to know what keywords are best for generating sales, not how to fill in 50 needless keywords, just because that's more words.  :)

What words do buyers actually use to search for images?


« Reply #2 on: September 20, 2022, 13:23 »
+1
back in symbiostock days i started some keyword analysis since we had data from multiple sites

http://cascoly.com/symbio/symbiostock-keywords.asp

i did some calculations for uniqueness, information value, and relative worth

there was little interest at the time so i didnt refine the calculations

f8

« Reply #3 on: September 20, 2022, 15:27 »
0

[/quote]
What words do buyers actually use to search for images?
[/quote]

Probably they use keywords for the content they are looking for. Better to have 20 accurate keywords than get imaginative with keywords that are in effect not relevant to the image AKA keyword spam.

If they want a merlot grape on a vine they will most likely search for "merlot grape vine". So you don't use "wine" as a keyword, yet so many do.

The five W's Who What Where When and Why.

 

« Reply #4 on: September 20, 2022, 18:37 »
+2
...

If they want a merlot grape on a vine they will most likely search for "merlot grape vine". So you don't use "wine" as a keyword, yet so many do.

The five W's Who What Where When and Why.

 but you'll lose those who search for 'grapes for wine' 'growing grapes for wine', etc

you need to tag both for a very specific interpretation of the image and how a more general search might interest the buyer.  using 'cat' on a 'dog' image is obviously spam, but including both 'elk' and 'deer' accounts for biologically confused users who just want a pic of a large ruminant

ribtoks

  • Founder of Xpiks
« Reply #5 on: September 21, 2022, 00:56 »
+1
back in symbiostock days i started some keyword analysis since we had data from multiple sites

http://cascoly.com/symbio/symbiostock-keywords.asp

i did some calculations for uniqueness, information value, and relative worth


Looks very interesting. Thanks for the link!

« Reply #6 on: September 21, 2022, 01:27 »
+1
According to iStock, buyers seldom use the words copyspace, copy space, copy, space for search results.  Buyers choose their images visually.  Including the copyspace words doesn't increase sales and might reduce sales due to too many keywords.

On the other hand including the word photo can increase sales (again according to iStock).  Many buyers are lazy and don't use the drop down search options.  Instead they might search for 'Eiffel Tower Photo' so by including the word photo (for photographers) in both the description and keywords can increase sales.

« Reply #7 on: September 21, 2022, 02:43 »
0
It would be interesting to know what to avoid. Excerpt from indivstock insights

Mutually exclusive descriptions, e.g: Winter and summer.
Unclear description of what applies, spring and summer and autumn.
Remove typical non-descriptive words like "high resolution, close up, seamless" if inappropriate.
Remove untrue words like "seamless" if not seamless.
If "young" but not applicable.
If "tourists" but not a person.
If "tourism" but not a typical tourist image.
If "clouds" but not relevant.
If "environment", "business", "concept" but not relevant.
If "isolated" then not "background".
If "artificial" for plants but not as title.
If plural, but 1.
If "garden" but only single plant.
If single plant without name.
Convert symbols such as paragraph, question mark to words.
Remove "'and, the, with, in, at, of, ...".
If "Europe" but not relevant.
If "photography" but not relevant.
If "architecture" but not thematic.
If "decoration, decorative, antique, painting" but not applicable.
If "amazing, aesthetic, ..." but not descriptive.
If "beauty, beautyful,.." but neither woman, women, man, men, person, etc.".
If "beauty, beautyful,..." but animal or plant".
If "Close up images of, ...".
If "Detailed, showing,...".
If "Vector" but not vector.
If "template" but not template.
If "during, seen, view from..." but not matching.
If "group" but not human or clearly "group".
If "nature" but spam.

f8

« Reply #8 on: September 21, 2022, 10:49 »
0
...

If they want a merlot grape on a vine they will most likely search for "merlot grape vine". So you don't use "wine" as a keyword, yet so many do.

The five W's Who What Where When and Why.

 but you'll lose those who search for 'grapes for wine' 'growing grapes for wine', etc

you need to tag both for a very specific interpretation of the image and how a more general search might interest the buyer.  using 'cat' on a 'dog' image is obviously spam, but including both 'elk' and 'deer' accounts for biologically confused users who just want a pic of a large ruminant

not if you use an accurate tag of 'wine grapes' or 'wine grape', but point noted. all elk are deer, but not all deer are elk.

this is why I am such a stickler for accuracy in keywords. blunders like the link below are preventable and discredit our entire industry.

https://slate.com/news-and-politics/2016/02/rubio-canada-and-the-dangers-of-stock-footage-in-campaign-ads.html





 

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