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Author Topic: What is your average dollar per download?  (Read 671 times)

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« on: April 06, 2019, 18:07 »
0
I'm an iStock exclusive, in February I earned about $1.90 per download on average. That is total amount earned, divided by total number of sales.

I'm curious about what other people's average per download is, especially those who sell on several sites. I was reading on one of the other threads here about someone that sells 25,000 images per month and my first thought was - wow that is a huge number, then my next thought was, I wonder what their average per download was?


steheap

  • Author of best selling "Get Started in Stock"

« Reply #1 on: April 06, 2019, 19:16 »
+2
Tricky question - as for contributors with mixed video and photo portfolios, the high value of the video will bump up the average even though the number of them might be small.

I use Microstockr Pro to track such things and I think I can get somewhat close to the answer. For the 12 sites that the App tracks, in February I got 2595 downloads for $2092 - 81c.

iStock brings that down a lot with its less than 10c downloads. Adobe Stock is about 90c, Shutterstock is about 72c. But it varies from month to month.

The real answer though isn't the income per download although that might make you feel good. Isnt the question how much your images would have earned if they weren't exclusive? Not sure your question is getting you there because you don't know how many times they would have sold on other agencies.

Steve

« Reply #2 on: April 06, 2019, 21:20 »
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Thanks for sharing your stats, what you wondered, is basically what I too was wondering without actually verbalizing it. That is how many images would I sell if I went non-exclusive. My sales have tanked every year since 2012, but I still make enough to make it dangerous to my pocket book to go non-exclusive. It think it is a no brainer that I would sell more numerically if I went non-exclusive, but right now my work gets promoted in iStock's search, because I am exclusive. I know it gets promoted because I do random searches from time to time and I see how my images are ranked.

« Reply #3 on: April 06, 2019, 21:23 »
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1美元一次,我是is非独家!! 8)

« Reply #4 on: April 06, 2019, 22:30 »
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Thanks for sharing your stats, what you wondered, is basically what I too was wondering without actually verbalizing it. That is how many images would I sell if I went non-exclusive. My sales have tanked every year since 2012, but I still make enough to make it dangerous to my pocket book to go non-exclusive. It think it is a no brainer that I would sell more numerically if I went non-exclusive, but right now my work gets promoted in iStock's search, because I am exclusive. I know it gets promoted because I do random searches from time to time and I see how my images are ranked.
There are no guarantees but I know when I see people post numbers and then I look at their portfolios I'm happy as an exclusive.

ShadySue

« Reply #5 on: April 07, 2019, 04:15 »
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... I know it gets promoted because I do random searches from time to time and I see how my images are ranked.
Hmmm. IS makes no secret that they have a geographic bias to the search, and presumably cookies play a big part. I see - in some searches - a difference, sometimes a big difference, in results in my usual browser and in a browser which is cleared after each session. Also often a friend in the US gets different results.

In addition, for several years, the 'most recent' sort hasn't always meant most recent; and I recently noticed that in a 'most popular' sort, one of my pics from a series with very few sales was ranked (in a sitewide search) several pages above my top-selling file on its main keyword.

Plus you may have noticed, as I have, that sometimes best-sellers suddenly stop selling, then checked and found it has gone from the top ten in the best match site to below 1000 on their main keyword.

All of this has little bearing on whether you should become independent, of course. Just one thing about that, in case you didn't know. You might think that if you were independent, your files might sell more on iS because they are cheaper. A few people have been caught out by this.  If you go indie, your existing files will still sell for 3 credits, of which you will get 15%. However, new content will be sold at 1 credit. Of course, that could change on a whim, if their system is sophisticated enough. I'm not sure what happens to content which is mirrored on Getty, though all your content will still be available to Premium Access buyers.
« Last Edit: April 07, 2019, 05:59 by ShadySue »


 

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