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Canva earnings are continuing to go down

Started by stockman11, October 13, 2022, 11:09

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stockman11

I thought Canva is a growing agency and earnings will only continue to go up. But instead of that, this whole year earnings are only continuing to go down. Every month there is less and less, and this is a serious problem. I already saw on this forum that this is happening with some other contributors as well, so I'm not the only one.

Does anybody have a clue why is this happening?

Justanotherphotographer

#1
How can anyone have an idea? There is ZERO transparency! They could simply be arbitrarily cutting our payout per DL and we wouldn't know.

EDIT: WOW! Just checked mine for last month. The drop is astounding. Well, got no one to blame but ourselves. We let them stuff our mouths with gold when they needed us. Now they don't they are tightening the screws. Same old story, but this time we let them get away with way too much at the outset (hiding DL numbers after the outrage over RPD). That should have been the warning sign.

Noedelhap

I don't know, it seems pretty steady to me. Some seasonal ups and downs, but no major dips for me. See below my plotted monthly revenues starting from January 2021 until now.


Justanotherphotographer

I compare the same month year to year. How does your Sept 2022 compare to 2021? looks like a big drop on your chart?

Noedelhap

It is, but it could be an anomaly. Let's wait and see. Right now it looks my yearly revenue will be about the same if not slightly more (+10%) than last year.

Justanotherphotographer

Fair enough. To me your chart shows you were up on the previous year first three or four months, with the gap getting pretty consistently smaller, into a bigger and bigger decease. Very similar to me and others I think.

Morphart

Quote from: stockman11 on October 13, 2022, 11:09
I thought Canva is a growing agency and earnings will only continue to go up. But instead of that, this whole year earnings are only continuing to go down. Every month there is less and less, and this is a serious problem. I already saw on this forum that this is happening with some other contributors as well, so I'm not the only one.

Does anybody have a clue why is this happening?
I was wondering what was the issue with Canva... I have huge income there, and since the beginning of the year it has been going down and down... this month was a major gap, I am earning 35% less than at the same period...

I wonder if the issue is that with recession many people stopped using the Canva pro system, or maybe it's just that by adding revenue for Canva Template creators it is cutting more and more the share of the elements creator? In any case, like you mention, it's getting serious. I also thought to see the earnings keeping to grow and reach new high but it seems it hit a wall since January and just keeps going down month after month and not quite sure what to do :-/

Justanotherphotographer

Quote from: Morphart on October 13, 2022, 13:26
...maybe it's just that by adding revenue for Canva Template creators it is cutting more and more the share of the elements creator? ...

I suspect this has something to do with it.

Mir

My September earnings are about half of September 2021

cascoly

no real change - my sub earnings vary by 10% either direction and usually beat AS by a wide margin
Steve Estvanik 
travel & photo blog https://cascoly-images.com

Justanotherphotographer

I would stake money on the "royalty pool" that was originally only for image contributors is now also funding the template designers. They can say the pool continues to grow in line with their business growth (as originally promised) while adding more more and more outgoings from the same pool.

leremy

Can someone from Canva gives an insight on what's going on? Sales at Canva has been on decline steadily month to month and it is a little worrying.

Souf10

Hello
Any idea when Canva will open up a contributor registration?

Smithore


hatman12

My August and September were both down about 20% from the same months the previous year.  Those are unpredictable months.  However October has now come in down about 30%.  So clearly something has changed.  Whether that's due to increased supply from contributors, declining customers, or a recalculation of the subscription share of course is impossible to tell.

Shame because Canva has been a wonderful Agency over the last few years.  I hope this is a one-off adjustment and not a downwards trend.

Her Ugliness

My Canva october earnings are actually 75% up from previous months and it's my best month on Canva ever.

Justanotherphotographer

Oh man, just checked mine, this is awful. Hate to repeat myself but I bet they have taken from the pay pool they promised to grow in line with their revenue to pay template designers. That or they just cut it arbitrarily. Can't believe the absolute lack of transparency they get away with.

Justanotherphotographer

#17
Quote from: Her Ugliness on November 11, 2022, 07:05
My Canva october earnings are actually 75% up from previous months and it's my best month on Canva ever.

Have you been growing your portfolio rapidly there? Roughly how much is your income with them? (I mean really roughly, tens, hundreds, thousands?) If it's like 20 dollars or even a couple of hundred it's very hard to draw conclusions.

EDIT: Hope you don't mind. Checked your past posts and you said last month you haven't been on Canva very long. Of course you are going to see growth in your first months when you start from zero. I think those seeing a huge downturn are comparing year on year.

Her Ugliness

#18
Quote from: Justanotherphotographer on November 11, 2022, 07:59
Quote from: Her Ugliness on November 11, 2022, 07:05
My Canva october earnings are actually 75% up from previous months and it's my best month on Canva ever.

Have you been growing your portfolio rapidly there? Roughly how much is your income with them? (I mean really roughly, tens, hundreds, thousands?) If it's like 20 dollars or even a couple of hundred it's very hard to draw conclusions.

EDIT: Hope you don't mind. Checked your past posts and you said last month you haven't been on Canva very long. Of course you are going to see growth in your first months when you start from zero. I think those seeing a huge downturn are comparing year on year.

I've been on Canva for a little over a year now. No, I have not been growing my port rapidly there, just submitting the same content regularly than on all the other agencies.
I agree it's hard to draw conclusions without a number. If you usually earn 5$ and suddenly it's $20 that doesn't say much. I admit I don't have a very high income on Canva compared to other agencie, which might have something to do with a lot of my bestsellers not being there as Canva doesn't accept images on white background, unless they are transparent pngs, but my income has still been very steady there and suddenly it's 75% more. It's not "hundreds", but it's at least over hundred. Sadly Canva does not give me any real insight on what images sell. I suspect Halloween might have played a role as that's usually bringing in a lot of money on other agencies, though from my individual sales only 3 have been Halloween-themed, so I do not know.

Justanotherphotographer

Quote from: Her Ugliness on November 11, 2022, 08:20

I've been on Canva for a little over a year now. No, I have not been growing my port rapidly there, just submitting the same content regularly than on all the other agencies.
I agree it's hard to draw conclusions without a number. If you usually earn 5$ and suddenly it's $20 that doesn't say much. I admit I don't have a very high income on Canva compared to other agencie, which might have something to do with a lot of my bestsellers not being there as Canva doesn't accept images on white background, unless they are transparent pngs, but my income has still been very steady there and suddenly it's 75% more. It's not "hundreds", but it's at least over hundred. Sadly Canva does not give me any real insight on what images sell. I suspect Halloween might have played a role as that's usually bringing in a lot of money on other agencies, though from my individual sales only 3 have been Halloween-themed, so I do not know.

Interesting. I appreciate the insight, thank you for the additional context.

stoker2014

It's bad that the canva does not accept video.

cascoly

my canva earnings have been stable over the last year - earning 50% or more over AS and often near SS
Steve Estvanik 
travel & photo blog https://cascoly-images.com

Noedelhap

This month was bad, -43% compared to last year. The downtrend is now indeed more visible. I've almost reached the low of Jan 2021 (but then it was an uptrend):


Annie2022

I am not on Canva so I don't have anything to compare, but I was wondering if this may be helpful to this conversation ...

At the beginning of October 2022, Etsy sellers received this email from Etsy saying they have recently partnered with Adobe Express, Adobe's new Canva look-alike online design site. It may not seem much, but there were a lot of Canva users who sell on Etsy.

Also, because of Canva's success there are more and more of these online design sites popping up. Adobe Express is one of the latest.

My AS sales have increased since this announcement as well. Or perhaps Adobe Express is making a lot of headway gathering new users from other sources.

Dumc

#24
Quote from: stockman11 on October 13, 2022, 11:09
I thought Canva is a growing agency and earnings will only continue to go up. But instead of that, this whole year earnings are only continuing to go down. Every month there is less and less, and this is a serious problem. I already saw on this forum that this is happening with some other contributors as well, so I'm not the only one.

Does anybody have a clue why is this happening?

Yep, same here, I thought I was the only one. I reached peak at the beginning of this year (cca. 3 times more than I'm earning now) and then earnings slowly went down again.