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Messages - Randy McKown
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51
« on: July 08, 2010, 18:36 »
The job you are considering is basically like saying .. ok I'm going to show the client how to do what I do that way I will never have the chance of gaining a repeat client. BAD CHOICE !!!! .. You're kinda put in a spot now because it's a friend and you've already made steps at offering a service to them. I personally would not do it .. if it's a super duper close friend who would give you a kidney if you needed it then you might do it the one time and make them swear not to tell anybody that way you don't end up getting a call from Companies X, Y and Z asking for the same service. You'll never get anywhere offering services like that.
52
« on: July 04, 2010, 21:13 »
>>>>Start making a log book because mileage can turn into a $10-20K deduction at the end of the year without even trying hard. mileage deduction is about $.55 for business use, so you have to book around 20,000 miles to claim $10k - seems like you'd need to rtry a LITTLE. plus, such a high number may trigger some questions from the IRS; eg, if you take a picture a day on your daily 100 mile commute, you arent allowed to take deduction for all those miles, since there were other uses involved any deduction must be the primary purpose of the activity
steve
I'm not talking about taking a picture on a 100 mile commute .. that sounds like you're referring to a situation where a hobbyist who works a non-photography job with a long commute snaps a frame and trys to deduct it. That would definitely not look to good to the IRS. However as a full time photographer you can say ok I'm going to take off for a few days and go take nature photos in another state (i.e. I want to take a vacation road trip) can I deduct it as an expense from my studio? No. If I upload the images taken to microstock can I now deduct it from my business? Yes. Racking it up location scouting is another great one. We scout all the time. Go for a drive, grab some ice cream, look around and log some miles.
53
« on: July 03, 2010, 19:23 »
Sure it's a nice image but it's not a business woman on a headset smiling if you get my drift.
LOL .. nice job you just summed up the backbone of micro in one sentence.
54
« on: July 03, 2010, 17:26 »
Here is a link for anyone interested in earnings for U.S. Photographers http://www.bls.gov/oco/ocos264.htm .
Those are stats on salaried photographers ... in other words the people who work at places like Wal-Mart, JC Penny, Sears, Target, and all the other franchises that place ads which read "photographers needed .. must be 18 years old .. no experience necessary .. will train." Professional photographers are not included in those surveys.
55
« on: July 02, 2010, 18:11 »
Do you realise what you are saying? That means if you have a nominal overhead of say $1000 per month for your studio, equipment, printing, etc then you have to be generating $41K per month to maintain a profit margin of 4000%. To achieve your 'original pricing structure which will be more like 7000%' you would need to generate $850K per year with an overhead of just $12K.
Yeah. I can see those in other countries not being able to understand that but Americans should have no problem grasping it at all. We have created mainstream multi-billion dollar areas of portraiture here that are not possible anywhere else. However that is not to say that everybody can't learn and use their heads to create better business models that return higher profits. Don't wait for a good business to just land in your lap .. you gotta put some effort into it. If a person lives in a location where a photo business won't cut it or where rent is to high or where the economy is low .. then they have two choices .. move to where their business can grow and return high profits or they can sit around and cry about it and not believe the people who do it. Randy, with profit margins like that , don't you get slaughtered by the IRS? I take a big tax beating every year because my expenses are only 15% of my revenues, but with your margins you must be getting killed on taxes! Unless I am missing something, or unless the profits you are telling us are different from the ones you are reporting??
Spend more time creating "paper expenses" you know everything that can be considered a legal deduction but doesn't actually create a physical expense. Look for ways to turn a non-photo expense into a photo expense. Find a way to rack the crap out of mileage. How often are you out for a drive and while you're driving you keep an eye out for interesting things to photograph? That's classified as location scouting and a required part of the business therefore a perfectly acceptable deduction. If you fire off a few shots it's even better.  Start making a log book because mileage can turn into a $10-20K deduction at the end of the year without even trying hard. Keep track of eating on the go and everything you can think of.
56
« on: July 01, 2010, 22:08 »
Fair enough. although I'd be curious to know what net margins really are in photography.
also, I think the idea is that if you can get to $1M in revenue, if you cut production to zero, your profits skyrocket. If you can scale and maintain RPI, I think the idea is sound.
My photography business is ran on a 4000% profit average. I like it when it goes a couple thousand percent over that but I'm happy running it at 4K. This is also a good average (in america) it's not MWAC prices but it's not Elite either. I should point out that the 4000% profit is the result of our previous recession. This year we are seeing people coming out of it and by next year we will be back closer to our original pricing structure which will be more like 7000%. Too many photographers simply look at the amount of the check being handed to them and don't think much beyond that ... and those are the ones who you hear about for a couple years and then they fade away all because they couldn't realize that their profits were actually a loss. By then it's too late. What are you saying? Come on!
There would be absolutely NO LOST at all! Would you be sad with the $200.000 profit ?
A 200K profit on a year long investment of 800K .. I wouldn't be sad at all. I'd be F^*#$ Furious !!! I'm not talkin screaming mad. I'd be that not talking to anyone, standing outside smoking a cigarette staring into space don't even dare go near him mad. LOL
57
« on: July 01, 2010, 20:56 »
Hmmm. 20% of one million sounds an awful lot like a profit of $200,000.
Which can be looked at two ways ... I made $200,000 over the course of an entire year .. or .. Hmmm I just lost $800,000 
$1,000,000 gross - $800,000 costs = $200,000 profit ........ where exactly have you lost any money?
ok I'm going to invest into expenses in order to run a business .. smart idea moving on .. So I'm working with $800,000 capital .. now I'm going to invest it all on expenses .. year is over and now how much do I have in my pocket? $200,000 ... it doesn't take a rocket scientist to figure out you are losing money and need to take a serious look at your business model. Would have been better off not working at all and hanging on to the capital and maybe using it to pay for some business classes.
Randy,
Maybe I'm misunderstanding. If I invest 800k every year and clear $1M every year, I'm happy. There are many businesses that do much worse than 20% net margin. Even google and microsoft run at ~40%. This would mean they take $600k and produce $1M in revenue therefore $400k in profit. Are you saying that no business that has less than 50% net margin is a crappy business?
What am I missing?
Rahul
I'm not talking about a website or any other market. I'm talking about photography. You are going to take $800K out of pocket .. and wait a year so you can make a $200K profit and be happy  As a photographer that's just insane !!!
58
« on: July 01, 2010, 20:25 »
Hmmm. 20% of one million sounds an awful lot like a profit of $200,000.
Which can be looked at two ways ... I made $200,000 over the course of an entire year .. or .. Hmmm I just lost $800,000 
$1,000,000 gross - $800,000 costs = $200,000 profit ........ where exactly have you lost any money?
ok I'm going to invest into expenses in order to run a business .. smart idea moving on .. So I'm working with $800,000 capital .. now I'm going to invest it all on expenses .. year is over and now how much do I have in my pocket? $200,000 ... it doesn't take a rocket scientist to figure out you are losing money and need to take a serious look at your business model. Would have been better off not working at all and hanging on to the capital and maybe using it to pay for some business classes.
59
« on: July 01, 2010, 16:49 »
60
« on: July 01, 2010, 15:24 »
Speaking of costs, I just saw this on a blog. $80k just for props and wardrobe? Out of country models? Looking at the video, methinks costs may be a wee bit too high.
http://stevecoleblog.com/2010/06/14/production/
LOL the breakdance camera spin maneuver on the floor was the best part of that vid I wonder who could make $1 million with $0 expenses. 
Everyone has expenses. The point was to look at your profits closely. I run a pretty standard business model and if I'm spending $800,000 on expenses then that means I'm looking at generating a $40 million income for me to be meeting the percentages in my business plan. You spend money to make money .. that's one of the best rules ever but it was never meant to be taken as you spend a ton of money just to make a little of it back. That's called losing money. Put it this way, if I give you a million dollars and you take it to the casino and and hour later walk out the door with 200K in your pocket ... did you make a wise decision or a foolish one?
61
« on: July 01, 2010, 14:56 »
Thats a from paragraph in the contract about me having insurances about damages that may occur while working for them, or something.
If I edit a photo for them, and fall back on my chair crushing a shoulder as an example, I need insurance against bodily injuries and property damage covering no less than $2000000 in a combined single limit.
Thats not possible to get in Sweden:)
Ofcourse Ive got insurances, but would never get new ones for a single job...
I guess I got the American version of the contract:)
I'm not sure what version you got LMAO !!!! ... It sounds pretty stupid. When you go get a haircut is the stylist required by you to carry $2 mill in insurance in case they snip their finger while cutting your hair? If I go to the store and the bagger pulls a muscle lifting my case of bottled water can they sue me for millions? LOL But hey their bad business paid off for you.  Congrats on the deal !!!
62
« on: July 01, 2010, 14:44 »
of course.. again talking about Yuri? lol
Well I didn't throw his name in it LOL but it makes for a great example. Hmmm. 20% of one million sounds an awful lot like a profit of $200,000.
Which can be looked at two ways ... I made $200,000 over the course of an entire year .. or .. Hmmm I just lost $800,000
63
« on: June 30, 2010, 21:43 »
If you want to attack it like a business then forget about what your monthly sales are and look at your monthly, 1/4, year profits. $3500 a month might sound impressive to some people but what goes in your pocket? A person could make a million dollars but if they're operating on a 20% profit then they are actually failing horribly. How much money you bring in doesn't mean anything ... it's how much you keep.
64
« on: June 30, 2010, 03:33 »
Yuri has uploaded 3 images this month. The war is over?
Were they similar? 
silly question of course they were LMAO !!!!
65
« on: June 17, 2010, 17:53 »
"When a request is made, Getty Images reviews the photographer's work. If it's suitable for the program they'll contact the Flickr member and help handle details like permissions, releases and pricing."
4 billion images (3.9 billion of which probably wont pass QC at 100%) .. can anybody say ... duh
I'm sure it saves them a hella lot of time because now they only need to invest time into images where an immediate sale is involved. However, it's also just one more notch in the timeline that adds to the total confusion of what is professional photography, value justification, consumer ignorance and overall bull#$% ... can you imagine how many idiots are gonna be running around making claims to be a Getty Photographer.
Here's an idea for a good poll ... how many CEOs and primary decision makers in the stock industry were actually skilled career photographers before becoming the people who determined it's future.
66
« on: June 16, 2010, 19:40 »
The lowest price for Olympus PEN E-P2 IS that I could find so far is here: http://www.upiq.com/api.php?pid=92284390
Olympus LMAO !!!!!! .. yeah I'm right on that .. nice spam
67
« on: June 15, 2010, 18:21 »
68
« on: June 15, 2010, 14:48 »
69
« on: June 15, 2010, 14:31 »
back orders suck .. that's crazy .. Have you only looked online for one? I could drive to Wal-Mart for you and pick up the T2i w/ 18-55 for $850 and be back in 20 mins.  I doubt they keep a 55-250 in stock though .. you could also look at Best Buy .. they carry those camera models in store too and both places are never out of stock .. at least around here.
70
« on: June 15, 2010, 09:57 »
I just looked at this week's DT "featured artist" linked from the tweet in the little box here at the top of the forum, and it's nothing but similars.
When I look at their stats of 5000+ uploads and 2000+ downloads, it amazes me they can churn them out and still have a roof over their head, especially with 5 'employees'.
LOL no kidding .. from a business perspective I would say that anyone who hires a full team is either A) not using micro as their primary income stream B) happy with extremely low profit margins C) Hasn't yet learned what a profit margin is or D) Is a complete idiot ... I'm guessing they fall under the A category .. at least I hope for them. I think that micro "teams" are more like an entourage than an actual business team anyway. It's one of those mindsets of "Look at me !!! Look at me !!! .. I'm a photo god because I can employee an entire army to produce my images." I wonder how an entourage photographer would function in the real world with a client and no "team" to do all the real work for them. LOL probably be pretty amusing.
71
« on: June 08, 2010, 21:04 »
Don't think of every agency rule as law .. it's company policy. For example some sites will not take an image of a lego product ... however you can run into a cheap discount store and buy generic building blocks nearly identical to legos and these are technically ok to shoot .. but will all agencies accept your lego knock-off? No because their rules are company policy not law. Is it confusing .. LOL ummm yeah but that's microstock.
72
« on: June 07, 2010, 00:46 »
I thought Red Lobster was the McDonald's of crab legs? 
LOL yeah they kinda are .. I started to type our local top restaurant but then realized nobody would know what . I was talking about so I changed it. Red Lobster does have killer bread rolls though
73
« on: June 06, 2010, 23:13 »
Quite right Randy. Didn't RF stock used to be the dumping ground of shoot leftovers?
pretty much. I know lots of people who use to do that ... and still do. To be honest, when I tell pro photographers that I shoot for microstock they are all disgusted in some way. On the other hand, they all say they used to earn more few years ago, and they are not satisfied now. So, it seems that most people are not satisfied with their current earnings, at least when photography business is in question.
I'm primarily a traditional photographer, that's where my income is from but micro doesn't disgust me. In fact to some of the other pros that I talk to regularly I have mentioned them getting into micro. However, when we talk about it we are talking about using it not as a major income stream but as a way to balance our current income/expense/tax deductions. Do you mean pros current earnings in non-stock fields? Because those continue to raise every year. Average consumers are more eager to spend than corporate clients to be honest. A corporate client will say ok this is our new budget and that is final. A consumer will say crap my budget isn't enough for what I want so I'm gonna spend double my budget and figure it out later .. man those pictures are nice .. ok I'm gonna triple my original budget .. oh wait you have a payment option on larger prints !!! .. who needs a budget anyway. That's the type of clients we traditional pro shooters deal with so that's why you get some attitude when you mention micro to them. Next time bring up the fact that they can not put much work into it and create some major deductions to offset their studio taxes and they will be more interested in talking about micro.  Professional quality cost more in every business... Is important that big companies do not use our images for their hobbies,they use for their promotional purposes on their web sites...
So, subscription plan can remain as a kind of an offer in Microstock, but RF licenses HAVE TO be quite different for any kind of business promotion,not strictly commerical... Is a big difference between example in my first post here and some student's blog....
I'm not happy when I see my picture (my 25 cents) at the site of some large corporation, where 2-inch near ad-space cost thousands of dollars...
No professional quality does not cost more .. an established recognized professional costs more. Big difference. If McDonalds adds crab legs and high dollar items to their menu I'm not going to buy them .. I'll head over to Red Lobster because they are the local pro sea food place. When I want a cheap nasty burger for a dollar to hold me over on my way home I'll go to McDonalds .. because that's all they are worth. Same concept and when big corporations are looking for cheap images they are going to head for micro. Do they see micro as a pro resource? No they see it as a cheap one. So you use it for what it's worth. Look for advantage in the disadvantage and if a person is dead set against seeing a wealthy corporation using a 25 cent image ... then don't sell 25 cent images.
74
« on: June 05, 2010, 23:48 »
Show of hands .. how many people have ever forked over the $25 for a yearly copy of the photographers market ... and actually used it  Don't like $0.25 sales then take business into your own hands .. you don't have to belong to a single agency micro or macro or whatever to pull in bigger sales ... but it takes motivation and you have to treat it as a career. Treat photography as a hobby and you'll bring in a hobby income which is nobodys fault but your own. Face it people, no matter how many "pro shooters" become contributors microstock will always be at the bottom of the barrel in the overall photography industry .. that's where it was designed to be and that's where it belongs .. take it for what it is.
75
« on: May 29, 2010, 01:58 »
LOL yeah we have those apps blocked on all our FB accounts. They annoy the crap out of me. I have one personal FB account that I could live without but I'd die without the business ones.
Question about the personal/business accounts. I first had a personal account. Then I wanted to created a Page for my cathyslife (business) stuff. The cathyslife page is tied to my personal account and personal friends. I never wanted it to be but couldn't find a way to separate the two. Meaning I don't necessarily want my family to be fans of my business site. Short of creating (and I think you have to pay for) an ad to bring in more fans, is there a way to have a separate business account?
I'm not sure if there is another way but here's the way we use FB .. create a personal profile that is more or less for business use then create the page attached to that profile. We direct people to both from our website. We encourage potential clients we are targeting to become a friend so that we can build on the personal relationship with the client through direct contact which creates bigger sales / loyal return clients. Then we get them to fan the page to maintain professionalism. Using the two profiles in conjunction creates the perfect FB marketing program ... For family and friends you don't want trying to chat you up when you are networking you can either group them as family & friends then turn off the chat for that group while working or you can do what a lot of people do and just create another account for personal use. FB ads are a waste of time I think. We invested into a 3 month trial run on them last year and they honestly didn't produce. They didn't cost hardly anything but they didn't return a profit either. Might depend on your target audience though. Some fields may produce better results.
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