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Author Topic: Shuterstock about to get eaten by Getty  (Read 3459 times)

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ShadySue

  • There is a crack in everything
« Reply #50 on: January 10, 2025, 07:03 »
+1
There won't be any raise for artists even if they triple the licenses price.
Well, that would be assuming they'd cut our already low commissions by another 66%, because if our share stayed the same, we'd get the same 3x increase.


« Reply #51 on: January 10, 2025, 07:10 »
0
@micro

the old ss was fantastic. they saw producers as their partners, just like their customers.

that is why many people uploaded only there, some had ports with 50k files and only with ss.

not anymore.

their new attitude started a migration to adobe, who changed...nothing and suddenly got more interesting content.

if the merged company goes the ss way and production actually becomes unpayable if you live in us or europe, then even more content will be ging to only ss.

i hope they work in a sensible manner, but both companies now have a track record of change things drastically first, deal with the problems later...

we will see.

i hope the merger brings some peace and stability to the industry. 

but...they now have many more producers and we are just useless ants...easy to replace...

i am trying to be optimistic, because if it is done right, the merger could be a good thing.

« Reply #52 on: January 10, 2025, 09:00 »
+1
The likeliest tack they'll take is to tell us that because they've massively increased the customers available to artists through the merger, especially iStock exclusives, they are reducing royalty percentages and increasing targets, but say they expect the amount we receive to remain the same. Or they may do similar if and when they raise prices.

« Reply #53 on: January 10, 2025, 09:17 »
+1
The problem is that the returns on SS no longer pays for model released production. Many high quality producers with large people ports saying they now earn 400 where they used to earn 4000.

If istock copies that, income will drop drastically.

Then we really only have Adobe as a reliable platform.

But only Adobe is not enough for quality people production.

And on Adobe you have competition from ai people.

So working with real people, mia, a team, might become something for macrostock only.

If producer income is lowered the content will be split into hobby mobile phone images, ai production and real genuine daily life people and locations only for getty house, stocksy or smaller production houses.

But perhaps the prices for this type of content can become premium again.

Good enough and cheap - ai.

Real people production, high end prices.

I will just stick to video for this year.

Simple and easy.
« Last Edit: January 10, 2025, 11:18 by cobalt »

« Reply #54 on: January 10, 2025, 11:12 »
0
will istock will desapear ?

Will Bigstock dissappear too   ???

« Reply #55 on: January 10, 2025, 11:46 »
+2
Will Bigstock dissappear too   ???

If it did, people would only notice it three moths from now in the best case scenario.
« Last Edit: January 10, 2025, 11:56 by MicroVet »

« Reply #56 on: January 10, 2025, 11:50 »
+1
What I expect from this merger:
1. The layered Levels on SS must go away. As it resets every year, no matter what kind of super star you are, you start from Zero again while the customer pays unlayered price.
2. Getty should bring the simple submission structure from SS.
3. The earned revenue from sales must be reported daily or as sale happens. One needs not to wait till month end to find how much is the earning.
4. It is pain to see the SS sales from last few years. I continued with the trust that someday new leadership will turn-around things for better.

Overall, it is good to see rusty and old SS leadership going away. The worst nightmare was if SS would have taken over Istock. In recent times, there had been crackdown on Blackbox and it should continue.
At the end it should be a fair game for everyone. We need to be paid better.

« Reply #57 on: January 10, 2025, 11:55 »
+1
There won't be any raise for artists even if they triple the licenses price.
Well, that would be assuming they'd cut our already low commissions by another 66%, because if our share stayed the same, we'd get the same 3x increase.

Haven't they done exactly that for the past 13 years or so several times? Increasing prices for clients but keeping the same payment to artists or even lower it?

They cut my $0.38 per subscription download to $0.10 with the promise of higher payment on top tiers. Not only the top tiers payed less than the 0.38, I barely ever got more than 0.10 no matter the tier I'm in.

If you consider the price increases for clients what drop have we suffered? 90% or more? Since barely anything happened to them from the artists front, what is stopping them to do even worse?

« Reply #58 on: January 10, 2025, 12:07 »
+2
And...inspite of cutting our royalties drastically, then trying to buy up the agencies the content literally fled to, they keep losing clients and revenue and their stock price dropped drastically.

The connection that the stock producer is often also a designer or media buyer and recommends agency contracts to clients was totally lost on them.

They kicked out the ss that made the company great and didn't bring in people who understand the media market.

But Getty should understand.

And if the merged company goes the ss way...Adobe will just become bigger, smaller companies will get better content and the cycle of producers leaving the agencies that treat them badly...will just continue.

Customers leaving is not an abrupt process, but they have published a number of only 1.4 mllion subscription clients over 200 countries. That is a very vulnerable number.

And many are Adobe software customers already.

zeljkok

  • Non Linear Existence
« Reply #59 on: January 11, 2025, 21:18 »
0


And many are Adobe software customers already.

And that is the real reason for this merger.  They sat down and tried to figure how to fight Adobe drain.  This is why it won't be simple corporate merger, with 2 separate sites staying as is;  significant change is coming to content in order to make new (merged) offering more attractive to customers.   Will it work - I don't know; but I wouldn't underestimate it;  both Getty and SS have been around for long time and know business well.


« Reply #60 on: Yesterday at 03:50 »
0
.

i dont think it makes a difference for our sales if they just have a large internal marketplace or even do a full merger.

the question is - what will they do to our royaltiies?

because I am sure those will be streamlined across all platforms.


Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« Reply #61 on: Yesterday at 07:38 »
+4

the question is - what will they do to our royaltiies?

because I am sure those will be streamlined across all platforms.

At least looking at my own numbers, Shutterstock currently isn't far off from the 15% royalties that iStock non-exclusives pay.

Therefore, we may not see much difference in the average prices at micros once they streamlined. Average prices have really crashed at SS since they introduced those ridiculous levels scam and reduced our minimum subs to 10cents from 38 cents (also whatever happened to those $2.88+ on-demand-downloads).

Footage average prices have also come crashing down at the 3 major agencies. Seems as if no difference in selling HD or 4K.

More info here: https://brutallyhonestmicrostock.com/2025/01/11/getty-and-shutterstock-merger-what-it-means-for-contributors/

Another discussion for those with images on Getty exclusive and Shutterstock Offset at the higher-end of prices. Lots of behind-the-scenes discussions going on I'm sure.

If/when the two portals merge, what will happen to the same assets at the difference agencies? This seems like a clear loss for us. I have some 11,000 assets at both iStock and SS which are duplicated.
« Last Edit: Yesterday at 07:45 by Brasilnut »

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #62 on: Yesterday at 15:21 »
+1
There won't be any raise for artists even if they triple the licenses price.
Well, that would be assuming they'd cut our already low commissions by another 66%, because if our share stayed the same, we'd get the same 3x increase.

If we get 15% of $1 = $0.15, and they raise prices 3x to $3 for $0.45, (as MicroVet's example). We'll get more. The basic math is unavoidable.

I'm not suggesting they will raise prices or raise our commissions, just that as proposed, if they raise prices, we will get paid more at the same 15%.

I don't see collection mergers, because of the complications in the different formats and the data. I do see links, ads, and suggestions. Even the idea that one search for all images, is flawed and unlikely, because of the CV for IS and Getty vs the vocabulary allowed on SS. It is possible to have a credit system, credit packs, subscriptions, where images from both/either are offered at the same rate.

Content collections, image catalogs, whatever you want to call them, will not be merged, that's my prediction. A crossover offering, best images, portfolio, curated, could be possible.

« Reply #63 on: Yesterday at 15:24 »
0
Good point, they could easily bring out curated collections for a genre or style where editors bring content together from all platforms.

These would save customers a lot of time.


zeljkok

  • Non Linear Existence
« Reply #64 on: Yesterday at 15:39 »
0
Prices might be changed, but contributor commissions unlikely to get better (only worse).

This merger will be 2 stage process:

1) Major change how content is offered to customers (new subscription plans?  Incentives?  Content reorg (Editorial/Getty)? etc etc.  Already discussed and agreed upon before merger was announced, just kept under the tight lid for now)

2) Unified Front End.  This will come 3-6 months after First Stage is announced.


« Reply #65 on: Yesterday at 16:31 »
+2
If there is no unified front end for the companies they already own, not even after more than 10 years of owning themwhy would they do it now?

What advantage would it offer?

For producers it is also best if there are many marketplaces, because not everything sells everywhere and files can find different bestseller positions if there are more platforms.


ADH

« Reply #66 on: Today at 00:03 »
+2
Guess who is going to pay for the merge..


« Reply #67 on: Today at 13:38 »
0
What happened to Shutterstock Inc share price? The euphoria didn't last long.

I see this as Shutterstock admitting defeat.

I thought after the 2021 stock coalition attempt that it didn't work out. Well turns out it did. Quite surprising to see that the number of irate contributors following the cash grab were themselves customers, or know customers personally or worked for customers who were large organization subscribers.

The message got out there and collectively a sizeable part of Shutterstock's customer base left, probably redirecting their business to Adobe, and thus never to return, and along with that, their share price and profits with it. 

Not that I think iStock is much better so I suppose this 'merger' is like birds of the same feather.

more likely was just a blip based on the announcement, then quick profit taking to bring it back to the pre-annoucement price. no indication it was a 'defeat'

« Reply #68 on: Today at 13:41 »
0
don't you think "Gutterstock" makes more sense?

or GetStuck


 

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