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Author Topic: Adobe Stock Search Webinar  (Read 3821 times)

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« Reply #25 on: March 03, 2020, 21:43 »
0
One thing i thought of during the presentation and i *think* someone asked it but the discussion got confused.

It was said it might be a good idea to rejuvenate keywords on older non popular images to make them more relevant.  *However* they also stated that after that first 30 or so days the search is far more behaviour than keyword based.
So, if you change the keywords on a poorly selling images for example a year old, does its rank reset to zero and it gets 30 days to adjust or does it stay deranked and therefore the change isn't going to affect much?

On a related note, does editing a hosted image (keywords or anything else) reset the rank/search as above or not?  Because if so, its a little dangerous to edit anything on an image thats already selling as it'd lose its score and potentially die off as a result.


Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #26 on: March 04, 2020, 06:04 »
+2
One thing i thought of during the presentation and i *think* someone asked it but the discussion got confused.

It was said it might be a good idea to rejuvenate keywords on older non popular images to make them more relevant.  *However* they also stated that after that first 30 or so days the search is far more behaviour than keyword based.
So, if you change the keywords on a poorly selling images for example a year old, does its rank reset to zero and it gets 30 days to adjust or does it stay deranked and therefore the change isn't going to affect much?

On a related note, does editing a hosted image (keywords or anything else) reset the rank/search as above or not?  Because if so, its a little dangerous to edit anything on an image thats already selling as it'd lose its score and potentially die off as a result.

After both webinars, here's what I think they have told us. This is after listening to the discussions of all three people from Adobe and making text notes.

In Order...

1) Images initially get ranked by customer response during the first 30 days. Your keywords and title are most important during that time.

2) After 30 days, changing the keywords or order, will not have much effect on image rank, from the customers. There are other factors that still can move an image up or down.

3) Adding detailed information, location, keywords or concept word combinations, will still help get an image found. Updating older images may not change the rank, but it will make the image more searchable.

4) Categories are not very important

Repeated many times, and the way I have viewed keywords and titles. Please understand these are paraphrased quotes, not exact word for word. But they represent what Judy and Mat said:

Only use relevant keywords you don't need to have 49 keywords, only the appropriate keywords.  "If you were looking for this image, would you use this word to find it?" "If you searched a word, would you expect to see this image?"

"Is this something I'd expect to see for this search term."

If customers are looking at images and they are not a good match for the words included, the rank will be dropped. Anyone who includes words that are not relevant, will be hurting the image rank, and that rank will be attached to that image, pretty much fixed at that rank, after 30 days.

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #27 on: March 04, 2020, 06:16 »
0
I'm interested in what are the words searched for when there are a few options - I mean for example "cutout" "cut out" "isolated" "isolated on white" or similar. presumably Adobe and others have quite good data on which terms searchers actually use and although we can include them all, it would make more sense to put the one that is searched most highest in the order.

Same as what you and Snow asked, and there could be more. Will one best version do or do we have to add all of these?

copy space
copyspace
negative space
background
isolated
isolated on white (the IS CV version)
cutout

Which one would go best in the top 10 list?

georgep7

« Reply #28 on: March 04, 2020, 10:29 »
+1
Quote
1) Images initially get ranked by customer response during the first 30 days. Your keywords and title are most important during that time.

Apologies but I don't get it. Should then one upload only in November Christmas clips and only every March Easter ones and only when June Life-saving towers for example?

« Reply #29 on: March 04, 2020, 14:46 »
+1
it's interesting to note that irrelevant keywords will push down the clip in the ranking...so for the ones that copy and paste keywords from other similar image/footage it'll be hard times for them..

« Reply #30 on: March 05, 2020, 01:02 »
0

After both webinars, here's what I think they have told us. This is after listening to the discussions of all three people from Adobe and making text notes.

In Order...

1) Images initially get ranked by customer response during the first 30 days. Your keywords and title are most important during that time.

2) After 30 days, changing the keywords or order, will not have much effect on image rank, from the customers. There are other factors that still can move an image up or down.

3) Adding detailed information, location, keywords or concept word combinations, will still help get an image found. Updating older images may not change the rank, but it will make the image more searchable.

4) Categories are not very important

Repeated many times, and the way I have viewed keywords and titles. Please understand these are paraphrased quotes, not exact word for word. But they represent what Judy and Mat said:

Only use relevant keywords you don't need to have 49 keywords, only the appropriate keywords.  "If you were looking for this image, would you use this word to find it?" "If you searched a word, would you expect to see this image?"

"Is this something I'd expect to see for this search term."

If customers are looking at images and they are not a good match for the words included, the rank will be dropped. Anyone who includes words that are not relevant, will be hurting the image rank, and that rank will be attached to that image, pretty much fixed at that rank, after 30 days.

Thanks for posting this summary, Pete. I fully intend ("mean to") watch the webinar sometime soon but haven't yet. Your summary seems like a good stand in until I can get around to that.
« Last Edit: March 05, 2020, 01:38 by marthamarks »


 

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