One thing i thought of during the presentation and i *think* someone asked it but the discussion got confused.

It was said it might be a good idea to rejuvenate keywords on older non popular images to make them more relevant.  *However* they also stated that after that first 30 or so days the search is far more behaviour than keyword based.
So, if you change the keywords on a poorly selling images for example a year old, does its rank reset to zero and it gets 30 days to adjust or does it stay deranked and therefore the change isn't going to affect much?

On a related note, does editing a hosted image (keywords or anything else) reset the rank/search as above or not?  Because if so, its a little dangerous to edit anything on an image thats already selling as it'd lose its score and potentially die off as a result.

After both webinars, here's what I think they have told us. This is after listening to the discussions of all three people from Adobe and making text notes.

In Order...

1) Images initially get ranked by customer response during the first 30 days. Your keywords and title are most important during that time.

2) After 30 days, changing the keywords or order, will not have much effect on image rank, from the customers. There are other factors that still can move an image up or down.

3) Adding detailed information, location, keywords or concept word combinations, will still help get an image found. Updating older images may not change the rank, but it will make the image more searchable.

4) Categories are not very important

Repeated many times, and the way I have viewed keywords and titles. Please understand these are paraphrased quotes, not exact word for word. But they represent what Judy and Mat said:

Only use relevant keywords you don't need to have 49 keywords, only the appropriate keywords.  "If you were looking for this image, would you use this word to find it?" "If you searched a word, would you expect to see this image?"

"Is this something I'd expect to see for this search term."

If customers are looking at images and they are not a good match for the words included, the rank will be dropped. Anyone who includes words that are not relevant, will be hurting the image rank, and that rank will be attached to that image, pretty much fixed at that rank, after 30 days.

1) Images initially get ranked by customer response during the first 30 days. Your keywords and title are most important during that time.

Apologies but I don't get it. Should then one upload only in November Christmas clips and only every March Easter ones and only when June Life-saving towers for example?

After both webinars, here's what I think they have told us. This is after listening to the discussions of all three people from Adobe and making text notes.

In Order...

1) Images initially get ranked by customer response during the first 30 days. Your keywords and title are most important during that time.

2) After 30 days, changing the keywords or order, will not have much effect on image rank, from the customers. There are other factors that still can move an image up or down.

3) Adding detailed information, location, keywords or concept word combinations, will still help get an image found. Updating older images may not change the rank, but it will make the image more searchable.

4) Categories are not very important

Repeated many times, and the way I have viewed keywords and titles. Please understand these are paraphrased quotes, not exact word for word. But they represent what Judy and Mat said:

Only use relevant keywords you don't need to have 49 keywords, only the appropriate keywords.  "If you were looking for this image, would you use this word to find it?" "If you searched a word, would you expect to see this image?"

"Is this something I'd expect to see for this search term."

If customers are looking at images and they are not a good match for the words included, the rank will be dropped. Anyone who includes words that are not relevant, will be hurting the image rank, and that rank will be attached to that image, pretty much fixed at that rank, after 30 days.

Thanks for posting this summary, Pete. I fully intend ("mean to") watch the webinar sometime soon but haven't yet. Your summary seems like a good stand in until I can get around to that.

Yes it's an old thread but just curious if the overall guidelines contained in here are still applicable or have there been any backend changes to AS/Search/Keywording in the meantime that we need to be aware of?

Good question, I hope Mat sees that and has any information on possible changes.

Yes it's an old thread but just curious if the overall guidelines contained in here are still applicable or have there been any backend changes to AS/Search/Keywording in the meantime that we need to be aware of?

There have not been any significant changes to how search works at Adobe Stock. You still want to list the most important/relevant keywords in order of importance. The most impactful keyword should be first. The top 10 keywords have the most weight in your search results.

Good luck,

Mat Hayward

Hi Everyone,

I've scheduled a webinar with our Senior Product Manager in charge of search this Thursday, February 27 at 2:30PM PST. It would be great if you can attend. We'll do our best to take as many questions as possible during our 45-60 minute conversation about Adobe Stock search. How you can use the tools to your advantage as a contributor at Adobe Stock. I hope to see you there!

https://www.crowdcast.io/e/search-tips-and-tricks

Mat Hayward

Original link doesn't allow replay...
Is there any other way to see replay of this webinar  please ?

Bookmarked!

Thank you Mat.