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Author Topic: Announcing Adobe Creative Cloud Express  (Read 5203 times)

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Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #1 on: December 13, 2021, 13:03 »
+2
There goes my top secret plan to have a laundromat and beer bar - Suds-and-Duds. Clean with TVs, slots, a nice lounge area where someone can sit and sip, while they watch their clothes spin? Buy a beer, wine or soft drink and get ten minutes of dryer time, while you wait...

« Reply #2 on: December 13, 2021, 13:13 »
+3
Question: what is the attributable amount for purchases via the Creative Cloud express?

"... for non-video assets, 33% of the attributable amount"

Is there any minimum royalty in effect?

Having watched the custom royalties after the Pro Edition was announced in April, I have been happy to note that nothing has been lower than the 38 cent minimum on subscription royalties.

I understand why this sort of option makes sense to Adobe given the competitive environment - Canva and Shutterstock's many Canva-wannabe efforts - but if this means 3 cent or 10 cent royalties for contributors, it's hard to believe we'll make it up on volume (the typical claim made when royalty amounts are slashed).

Edited to add links to press coverage about this - and that it's a replacement for Adobe Spark (TechCrunch noted this). I wasn't the only one to see Canva similarities, although I didn't know about Picsart, which it is apparently also similar to...

https://techcrunch.com/2021/12/13/adobe-launches-creative-cloud-express/
https://www.pcworld.com/article/559294/adobes-creative-cloud-express-brings-basic-image-and-video-editing-to-all-platforms.html
https://www.protocol.com/bulletins/adobe-creative-cloud-express
https://www.theverge.com/2021/12/13/22828544/adobe-creative-cloud-express-app-announced-launch
https://petapixel.com/2021/12/13/adobe-launches-a-new-entry-level-platform-creative-cloud-express/
https://www.macrumors.com/2021/12/13/adobe-creative-cloud-express/
https://www.engadget.com/adobe-creative-cloud-express-spark-multimedia-creation-174256501.html
https://www.cnet.com/tech/computing/adobes-new-creative-cloud-express-helps-you-make-zippy-peppy-graphics/
https://9to5mac.com/2021/12/13/adobe-launches-free-creative-cloud-express-with-basic-features-for-iphone-ipad-and-mac/
https://www.howtogeek.com/773987/adobe-launches-creative-cloud-express-to-compete-with-canva/
https://www.creativebloq.com/news/creative-cloud-express
https://mashable.com/article/adobe-announces-creative-cloud-express-graphic-design
https://www.fastcompany.com/90705291/adobe-creative-cloud-express-free-image-editing
https://www.techradar.com/news/adobe-announces-creative-cloud-express-a-hint-towards-its-freemium-future
« Last Edit: December 14, 2021, 14:14 by Jo Ann Snover »

« Reply #3 on: December 13, 2021, 13:26 »
+1
Question: what is the attributable amount for purchases via the Creative Cloud express?

"... for non-video assets, 33% of the attributable amount"

Is there any minimum royalty in effect.

Having watched the custom royalties after the Pro Edition was announced in April, I have been happy to note that nothing has been lower than the 38 cent minimum on subscription royalties.

I understand why this sort of option makes sense to Adobe given the competitive environment - Canva and Shutterstock's many Canva-wannabe efforts - but if this means 3 cent or 10 cent royalties for contributors, it's hard to believe we'll make it up on volume (the typical claim made when royalty amounts are slashed).

If I understand it correctly, nothing should change - looking at their pricing plans - with 10 assets/month plan we get .99 per sale, 40 assets/month plan it's .65 per sale and any plan over 350 assets/month we still get minimum royalty .38

I found it here, updated today: newbielink:https://helpx.adobe.com/stock/contributor/help/royalty-details.html [nonactive]

« Reply #4 on: December 13, 2021, 13:31 »
+1

...If I understand it correctly, nothing should change - looking at their pricing plans - with 10 assets/month plan we get .99 per sale, 40 assets/month plan it's .65 per sale and any plan over 350 assets/month we still get minimum royalty .38

I found it here, updated today: https://helpx.adobe.com/stock/contributor/help/royalty-details.html

I don't think the standard pricing applies to the custom plans. From the page above, note this:

"Adobe Stock also licenses assets through custom agreements and non-standard plans, such as Creative Cloud Express plans and Pro Edition plans for Creative Cloud for teams and enterprise. "


« Reply #6 on: December 13, 2021, 15:02 »
0
And just when we thought we hit bottom, there we go hurtling further downwards... looking at how quickly this entire industry has gone downhill, I guess in a couple of years there won't be any left to moan about.

« Reply #7 on: December 13, 2021, 17:20 »
+4
I don't really believe it's a coincidence when I look at the timing of Adobe's activities. First came the action with the release of free images for 1 year - for $5 per image.

And now comes the Creative Cloud Express - shortly after the free image database is bulging. I have to say: this was very cleverly done by Adobe and the chronological order is smart.

What Adobe is doing there is certainly very clever and certainly covers the market needs. In this respect, I find it absolutely understandable from the company's point of view.

At the same time, my gut tells me that this is not necessarily taking place to the advantage of the contributors.

« Reply #8 on: December 13, 2021, 18:15 »
+2
it look like Canva   :P

« Reply #9 on: December 14, 2021, 06:36 »
+7
Hi Mat,
some questions I have:

- Creative Cloud Express seems to be included in the PS/Lightroom subscription I have.
- This allows me to create something and include images - both from the free collection and from the paid collection - without further payment.
- If I use one of my own images (from the paid collection), downloading the design made in Creative Cloud Express leads directly to a sale (for the minimum amount, in my case 0.36) on Adobe Stock.

Do I understand this correctly? Anyone with an Adobe subscription has full access to all Adobe Stock images (via Creative Cloud Express) without additional payment?
And any usage of an image via this way results in a "custom" sale at the minimum royalty?
So what if I do that with my own images? Am I in conflict with the terms of my Adobe Stock agreement? Do I get into trouble for downloading my own images?

I just tried it by putting four of my images, one free and three paid, into one design and downloading it. Immediately I saw sales on Adobe Stock for the three non-free images...

I don't want my account blocked for something like that, so it would be good to know the official way to deal with this (e.g. never use your own images in Creative Cloud Express...)

thanks!

« Reply #10 on: December 14, 2021, 07:57 »
+1
Hi Mat,
some questions I have:

- Creative Cloud Express seems to be included in the PS/Lightroom subscription I have.
- This allows me to create something and include images - both from the free collection and from the paid collection - without further payment.
- If I use one of my own images (from the paid collection), downloading the design made in Creative Cloud Express leads directly to a sale (for the minimum amount, in my case 0.36) on Adobe Stock.

Do I understand this correctly? Anyone with an Adobe subscription has full access to all Adobe Stock images (via Creative Cloud Express) without additional payment?
And any usage of an image via this way results in a "custom" sale at the minimum royalty?
So what if I do that with my own images? Am I in conflict with the terms of my Adobe Stock agreement? Do I get into trouble for downloading my own images?

I just tried it by putting four of my images, one free and three paid, into one design and downloading it. Immediately I saw sales on Adobe Stock for the three non-free images...

I don't want my account blocked for something like that, so it would be good to know the official way to deal with this (e.g. never use your own images in Creative Cloud Express...)

thanks!

Wow, this need fixing immediately, especially as it seems we will be splitting percentages of a subscription fee.

« Reply #11 on: December 14, 2021, 08:28 »
+1
Immediately I saw sales on Adobe Stock for the three non-free images.

For how much?

« Reply #12 on: December 14, 2021, 08:36 »
0
Sales were for the minimum amount, in my case 0.36, labeled as "custom".

« Reply #13 on: December 14, 2021, 08:40 »
+1
Hi Mat,
some questions I have:

- Creative Cloud Express seems to be included in the PS/Lightroom subscription I have.
- This allows me to create something and include images - both from the free collection and from the paid collection - without further payment.
- If I use one of my own images (from the paid collection), downloading the design made in Creative Cloud Express leads directly to a sale (for the minimum amount, in my case 0.36) on Adobe Stock.

Do I understand this correctly? Anyone with an Adobe subscription has full access to all Adobe Stock images (via Creative Cloud Express) without additional payment?
And any usage of an image via this way results in a "custom" sale at the minimum royalty?
So what if I do that with my own images? Am I in conflict with the terms of my Adobe Stock agreement? Do I get into trouble for downloading my own images?

I just tried it by putting four of my images, one free and three paid, into one design and downloading it. Immediately I saw sales on Adobe Stock for the three non-free images...

I don't want my account blocked for something like that, so it would be good to know the official way to deal with this (e.g. never use your own images in Creative Cloud Express...)

thanks!

Wow, this need fixing immediately, especially as it seems we will be splitting percentages of a subscription fee.

Well, if you ask me, they don't need to fix anything...
As long as royalties are not lower than the usual subscription fee (and in my case they were not lower) that's fine for me.
And if they don't mind if we download our own images (and get paid for it....). I just doubt that this is meant to be ok...

« Reply #14 on: December 14, 2021, 08:40 »
0
Thanks.

It has templates for logos.  Arent logos against AS terms?

« Reply #15 on: December 14, 2021, 08:48 »
+1


Well, if you ask me, they don't need to fix anything...
As long as royalties are not lower than the usual subscription fee (and in my case they were not lower) that's fine for me.
And if they don't mind if we download our own images (and get paid for it....). I just doubt that this is meant to be ok...
Sorry, I misunderstood how payments are calculated. Thought it was a percentage of subscription fee.

« Reply #16 on: December 14, 2021, 09:00 »
+3


Well, if you ask me, they don't need to fix anything...
As long as royalties are not lower than the usual subscription fee (and in my case they were not lower) that's fine for me.
And if they don't mind if we download our own images (and get paid for it....). I just doubt that this is meant to be ok...
Sorry, I misunderstood how payments are calculated. Thought it was a percentage of subscription fee.

That wasn't quite clear for me as well from Mat's answer.
But what I see from the real life example looks quite good, if it is to stay that way:

Huge number of potential customers (everyone with an Adobe software subscription).
No additional cost for them, so probably a lot will "buy".
"Normal" subscription royalties for us.

And Adobe could really do it that way (better than the competition) because they can write the costs off as marketing expense for their software...

« Reply #17 on: December 14, 2021, 09:23 »
+1


Well, if you ask me, they don't need to fix anything...
As long as royalties are not lower than the usual subscription fee (and in my case they were not lower) that's fine for me.
And if they don't mind if we download our own images (and get paid for it....). I just doubt that this is meant to be ok...
Sorry, I misunderstood how payments are calculated. Thought it was a percentage of subscription fee.

That wasn't quite clear for me as well from Mat's answer.
But what I see from the real life example looks quite good, if it is to stay that way:

Huge number of potential customers (everyone with an Adobe software subscription).
No additional cost for them, so probably a lot will "buy".
"Normal" subscription royalties for us.

And Adobe could really do it that way (better than the competition) because they can write the costs off as marketing expense for their software...
Great if that is how it works. I think Matt needs to clarify this for us. Sounds a bit too good to be true, been stung a few too many times in this industry!

SVH

« Reply #18 on: December 14, 2021, 09:43 »
+1
But what I see from the real life example looks quite good, if it is to stay that way:

Huge number of potential customers (everyone with an Adobe software subscription).
No additional cost for them, so probably a lot will "buy".
"Normal" subscription royalties for us.

And Adobe could really do it that way (better than the competition) because they can write the costs off as marketing expense for their software...

Yes sounds great! Everybody wins this time, it seems. Also the contributors, not just the agency.


« Reply #19 on: December 14, 2021, 09:58 »
+5
Hi Mat,
some questions I have:

- Creative Cloud Express seems to be included in the PS/Lightroom subscription I have.
- This allows me to create something and include images - both from the free collection and from the paid collection - without further payment.
- If I use one of my own images (from the paid collection), downloading the design made in Creative Cloud Express leads directly to a sale (for the minimum amount, in my case 0.36) on Adobe Stock.

Do I understand this correctly? Anyone with an Adobe subscription has full access to all Adobe Stock images (via Creative Cloud Express) without additional payment?
And any usage of an image via this way results in a "custom" sale at the minimum royalty?
So what if I do that with my own images? Am I in conflict with the terms of my Adobe Stock agreement? Do I get into trouble for downloading my own images?

I just tried it by putting four of my images, one free and three paid, into one design and downloading it. Immediately I saw sales on Adobe Stock for the three non-free images...

I don't want my account blocked for something like that, so it would be good to know the official way to deal with this (e.g. never use your own images in Creative Cloud Express...)

thanks!

Thanks for sharing your feedback. As a paid user of Creative Cloud Express, you have access to all Adobe Stock standard collection photos for your projects. 

As a Contributor, your personal use of Creative Cloud Express must comply with the Adobe Stock Contributor Additional Terms, including the requirement in section 8.1 to not license Adobe Stock assets for the primary purpose of artificially inflating the number of licenses of your content.   

If you want to include your own images in a CCX project, you must import it from an external source such as your hard drive. Dont use your own Adobe Stock assets in a way that generates royalty payments. 

Thanks,

Mat Hayward

« Reply #20 on: December 14, 2021, 10:05 »
+2
Hi Mat,

thanks for the quick feedback.
As I thought, we should not use or own images. Thanks for the confirmation.

Dirk

« Reply #21 on: December 14, 2021, 10:51 »
+1
...And Adobe could really do it that way (better than the competition) because they can write the costs off as marketing expense for their software...

I'd be OK with flat 38 cent royalties from any CCX uses. However, at $9.99 a month, if a CCX user put 27 of my images into projects, Adobe would owe me $10.26 and be out of pocket (27 x 38 cents) so they'd have to view these royalties as a marketing expense!

It still leaves the question Mat refused to answer about what the "attributable amount" could be - what other types of uses beyond what dirkr saw with his example? Is it possible that the Enterprise and Teams version of this - coming in 2022 according to the press release - will pay different royalty amounts than the flat subscription ones?

"Creative Cloud Express for Enterprise and Teams is coming in 2022"
« Last Edit: December 14, 2021, 14:04 by Jo Ann Snover »

« Reply #22 on: December 14, 2021, 10:55 »
+2
Hi Mat

The rates are described as:

Royalty rates for assets licensed under non-standard plans, such as the Creative Cloud Express limited licenses, are either: (A) for non-video assets, 33% of the attributable amount, and for video content, 35% of the attributable amount; or (B) a flat rate, which is documented here.

    1. What does the attributable amount refer to, how is is calculated?
    2. What determines if we are paid the 33% of the attributable amount or the flat rate?

Thanks.


« Reply #24 on: December 15, 2021, 13:08 »
+2
Thanks Mat. Happy xmas

« Reply #25 on: December 15, 2021, 13:57 »
+2
@Mat:
Thanks for all the information over the year - have a nice time with your family  :)

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #26 on: December 16, 2021, 10:35 »
+3
Thanks for the questions everyone. I don't have any additional information to provide about how royalties are calculated beyond what is listed in the FAQ at this time. I'll share relevant updates here when available.

FYI, I'll be celebrating the holiday season with my family after this Friday and will remain offline through the beginning of January. I'll check in when I can, but please be patient with any delayed responses.

I hope that you all have a fantastic and safe holiday season!

Mat Hayward

Oh I'm hurt. I thought WE were your family?  ;)

Have a great holiday season and vacation.

« Reply #27 on: December 16, 2021, 18:40 »
+2
Thanks for the questions everyone. I don't have any additional information to provide about how royalties are calculated beyond what is listed in the FAQ at this time. I'll share relevant updates here when available.

FYI, I'll be celebrating the holiday season with my family after this Friday and will remain offline through the beginning of January. I'll check in when I can, but please be patient with any delayed responses.

I hope that you all have a fantastic and safe holiday season!

Mat Hayward

Oh I'm hurt. I thought WE were your family?  ;)

Have a great holiday season and vacation.

Yes of course "Uncle" Pete. I meant my other family.

-Mat

marthamarks

« Reply #28 on: December 16, 2021, 19:56 »
0

Oh I'm hurt. I thought WE were your family?  ;)


Pete LOL! I seriously doubt that Mat ever had that impression.  :P

Uncle Pete

  • Great Place by a Great Lake - My Home Port
« Reply #29 on: December 17, 2021, 11:23 »
0

Oh I'm hurt. I thought WE were your family?  ;)


Pete LOL! I seriously doubt that Mat ever had that impression.  :P

Well in a very distant conceptual way maybe?   ;D

He is our advocate and sometimes the artists voice and connection to Adobe. I'll go with that?

I kind of think of everyone here as a sort of family? Common business interest and some an avocation.

« Reply #30 on: January 24, 2022, 00:04 »
+4
...Is there any minimum royalty in effect?

Having watched the custom royalties after the Pro Edition was announced in April, I have been happy to note that nothing has been lower than the 38 cent minimum on subscription royalties....

Mat would not provide more information at the time about contributors seeing lower rates for sales than 38 cents (for me; 33 or 36 cents depending on lifetime sales).

I've been watching the numbers since and had been pleased to see nothing below 38 cents for a custom sale, and in January, some higher custom amounts than in 2021 - $1.99, $2.20, $4.95 instead of $1.2x or $1.3x)

Until this evening. I had a "custom" sale for 33 cents. Then a second one.

I am really upset that Adobe's gone this route. I realize this is only one two sales, but it means they've eliminated the floor on royalty amounts and punched a hole in the dyke.
« Last Edit: January 24, 2022, 02:15 by Jo Ann Snover »

« Reply #31 on: January 24, 2022, 09:06 »
0
I've had 5 custom 33 cent sales in January.

marthamarks

« Reply #32 on: January 24, 2022, 10:21 »
0
I've had 5 custom 33 cent sales in January.

So far, none of those for me. But there's still time.

« Reply #33 on: January 24, 2022, 15:34 »
0
My custom licenses for January range from $0.36 to $2.08 so far. Busiest month on Adobe Stock for me in a while, which is unusual since January has traditionally been very slow, and better earnings than the past few months, with a week still to go. So far, the new custom licenses don't seem to be hurting. Will need more data to be sure. Adobe grew a lot for me in the past year (up 65% from 2020), despite not having added many new images. I only put 3 images into the free collection, so that did not skew my earnings.

Thanks, Mat for your presence here - nice to feel like Adobe has our back. Hope you had a wonderful holiday season with the family. For us, it was so great to be able to travel and see our daughter and grandson after a quiet Christmas in 2020. Though I have to say I was pretty freaked out by the number of maskless folks as we drove cross-country. Fortunately, we all remain Covid-free.

« Reply #34 on: January 26, 2022, 11:14 »
0
...Is there any minimum royalty in effect?

Having watched the custom royalties after the Pro Edition was announced in April, I have been happy to note that nothing has been lower than the 38 cent minimum on subscription royalties....

Mat would not provide more information at the time about contributors seeing lower rates for sales than 38 cents (for me; 33 or 36 cents depending on lifetime sales).

I've been watching the numbers since and had been pleased to see nothing below 38 cents for a custom sale, and in January, some higher custom amounts than in 2021 - $1.99, $2.20, $4.95 instead of $1.2x or $1.3x)

Until this evening. I had a "custom" sale for 33 cents. Then a second one.

I am really upset that Adobe's gone this route. I realize this is only one two sales, but it means they've eliminated the floor on royalty amounts and punched a hole in the dyke.

Thanks for your input Jo Ann,

Enterprise sales are not bound to a minimum royalty guarantee and can be higher or lower than payouts for subscription plans.

-Mat Hayward


 

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