Here is how I would change it. This works better for ads and general promotion in communicating what they do for new customers and many may not know IS sells audio.

They can add the "by Getty Images" in the ads or text but let the logo stand alone. And kill the TM. Not needed and in the wrong place anyway.

The IS aqua for the "i" works well and makes the design more stylized.

The ads shown on that link are horrible. Is there a creative director in the house? Too much myopic thinking and assuming too much of the viewer. Most will just not get it.

Also if this is a new campaign launch, what is new? Give me reasons to want to buy from IS. What is presented as unique and different from the OLD iStockphoto we all know? They should talk about the unique "only from iStock" offering. Because all of the other microstock sites are just moving all the same content. There is no real inventory for them. Is the site faster? Easier to navigate? Better pricing? Don't give me just vague obscure meaningless headlines.

But at least Getty is making changes and I credit them for that. I would just like a little more refinement and cleaner thinking. 

Quote from: topol on September 14, 2013, 19:47

Quote from: oxman on September 14, 2013, 18:56

Quote from: topol on September 14, 2013, 18:27

Quote from: oxman on September 14, 2013, 17:24
Just don't get it or see how it can scale up to worth the time.

Ask a few internet billionaires...

Also ask the thousands of cock-eyed start-ups with half baked business plans with no sense of monetizing a product or service.

Why ask them? They are the people who didn't get it.

So are you assuming this young recently married couple who are graphic designers have it all figured out? How so?

Quote from: topol on September 14, 2013, 18:27

Quote from: oxman on September 14, 2013, 17:24
Just don't get it or see how it can scale up to worth the time.

Ask a few internet billionaires...

Also ask the thousands of cock-eyed start-ups with half baked business plans with no sense of monetizing a product or service.

LOL what an awesome business model 

"Hey, let's take some photos and give them away for free."

Looks like they are figuring it out day by day. Maybe make money on the $5 for past packs. Just don't get it or see how it can scale up to worth the time.

Here is the September Promo. VISA card??? 

As the OP I used to buy alot of stock YEARS ago and now only by a few a year for my design clients. Perhaps they are targeting me thinking I headed over to Shutterstock. This campaign could be for competing against SS. Still sucks.

HERE IS THE EMAIL

I am sorry I missed you when I called today. I was calling you because our records indicate you are the individual that manages your iStock photo/Getty images account.  I wanted to let you know about a new Getty Images platform that provides better value to companies that have an ongoing need for images or a periodic need for a large quantity of images. As a matter of fact;  If you use stock photography of any kind on a routine basis, this email will be a game changer!

Getty Images created Thinkstock as a new resource for companies like yours to improve their work flows while allowing them to save money and expand their creative freedom.  Thinkstock is an innovative new way to access high-end stock imagery at a flat rate and is the only image solution to offer over 40 premium image collections from many websites you may already be using including Getty Images, iStockphoto, Jupiter Images and Punchstock.  You have access to over 10 Million premium, royalty-free photos, vectors and illustrations with thousands of fresh images added weekly all searchable with our new and improved search engine.

Pricing + Selection = Value:
While there is a great deal of content available from Getty Images and we remain the go-to source for most organizations, a new trend is developing. Currently many organizations are searching the Internet looking to pay, on average, about $20 - $50 each for a good selection of quality RF images. However, many are not happy with the selection or the price or both.  In other words, the value is not there. I am sure you believe your time is better spent being creative with the needed images, not searching the Internet for the images. This is why we felt the need to place Millions of high quality photos, illustrations, and vectors all in one place with an easy and effective search tool. You will find the image you want, you will find it fast and you will find our plans make Thinkstock an excellent value.

My job is to find the right Thinkstock plan to fit your unique needs.  From time-to-time  we offer special pricing and/or promotions not available on the website so it is always advisable to check with me before making any purchase.  Additionally I am here to help you with any questions or concerns you may have. I have attached a PDF which outlines some of our plans and another which outlines some of this month's promotions.

Key points:
1.    Never use a water-marked or low res image again. Always be able to use high res in all aspects of your design process.

2.    Only website where you will find RF collections of photos, vectors and illustrations from Getty images and iStock photo providing you access to images you did not use in the past due to their high cost.

3.    Easy to use search engine to efficiently find the right image and fantastic light box feature to share that image with your colleagues or clients.

4.    Ability to access and download far more images each month for the same annual cost that you are paying now for far fewer images and a far narrower selection.

5.    Lock in a major portion of your annual budget at the same level you are spending now and even if a large new client comes in, your plan can absorb the need for images without any increase to your cost. Dare I say; profit.


We appreciate your continued business. If you would like to know more about Thinkstock, please let me know your intentions and I will send you a quote for the best possible price for one of our plans or arrange to demo our site for you. If you are happy with your current situation and want to be left alone, I will do as you say. Just let me know your desired next step.  I do hope to hear from you.

Thanks.


Steve Noble - Sales Executive

Geeezzz... just got a call from Getty (to voicemail) from a guy pushing THINKSTOCK and various subscription plans and he sends me an email as well with a big pdf promo with all the sub plans and other features of THINKSTOCK...

As a buyer...I guess he did not know I was also an  exclusive contributor with iSTock/Getty and NOT part of THINKSTOCK and hate sub plans.

Interesting that Getty is NOW calling all the istock buyers, pushing THINKSTOCK. Thanks GETTY for making us exclusives feel so f~ing special. 

My concern that Getty will make istock commissions 20% (fixed) for exclusives to reduce expenses. You KNOW this has to be on their minds. But they must also know the fallout and backlash would be significant and possibly drive away MORE of their "valued" content base.

They  have to stop bleeding money from their greedy stupid debt load they created.

Looks like they are keeping that horrible SPOT REMOVAL tool. Gawd I hate that thing. How about adding a cloning tool and spot healing. I hate having to run over to PS to clean up stuff. Comon Adobe cut the crap.

The new interface at IS states "Only From Istock" for exclusive files. Is the purpose to inform buyers that you don't need to shop around to find this image cheaper elsewhere? Has that been a real problem?

My fear is that it will eventually mean to buyers that these images are gonna cost you a whole lot more.

I have often wondered how important it is to buyers that a certain image can only be found here at iStockphoto. As a buyer myself, it does not mean much.

I explored the point and shoot idea as well. Just not worth it. If yer gonna shoot for money, bring the big boys.

At least Kate's dad put them in the shade with some back lighting.

the kid is awesome!

Looks like IS just changed the SORT BY. ... a few days after I posted here about it. Wish it always worked like this...

Quote from: Beppe Grillo on August 11, 2013, 08:46

Quote from: oxman on August 11, 2013, 08:24
iStock has sort by options that include : Contributor, size and title. what? I get alot of surveys from them and always tell them to delete those. Really who would use those and for what?

Contributor: if you want more photos with an unique style, made by the same contributor
Size: if you need image with a minimum size
Title: I don't see a lot of utility to this

Contributor: is alphabetical -- really useless
Size: no choice. largest first.. uhhh?
Title: again alphabetical. Seriously??

iStock has sort by options that include : Contributor, size and title. what? I get alot of surveys from them and always tell them to delete those. Really who would use those and for what?

http://awkwardstockphotos.com/

So anyone can become a stock photographer 

Yep -- saw this coming. Fact is -- there is some good marketable stuff being shot by those instagram shooters. Sure there is a ton of crap too but that holds true for all the stock houses.

Will be interesting to see how that matures.

the sky is falling the sky is falling!!!

Quote from: elvinstar on July 02, 2013, 02:19
Was it hard to get them to sign a model release?

Nope, I explain the whole thing before the shoot. They didn't even read it.

How to really annoy electricians installing ceiling lights and fan -- Set up your lights and blast away. LOL

Actually, they were really cool and I got a bunch of great shots and tipped them $50 buck for a great install job and putting up with me and my camera. :

Life is what happens when you turn off your computer

There is a thick line between photography and harassment.  I hope the bill passes.

Quote from: Beppe Grillo on June 20, 2013, 05:53

Quote from: dbvirago on June 07, 2013, 21:49
I use microstockr

This is or mobile (smart) phone.
Does it exist something similar for the computer? (Mac)

I use stock performer